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Amplitude, Inc.

AMPL NASDAQ Categories PDF
Technology · Software - Application · United States · Updated May 11, 1:50pm
$6.30
Price
$837.3M
Market Cap
740
Employees
1.43
Beta
Spenser Skates
CEO
Business Description

Amplitude, Inc. provides a digital optimization system to analyze customer behavior within digital products in the United States and internationally. It offers Amplitude analytics for insights of customer behavior; Amplitude Recommend, a no-code personalization solution that helps to increase customer engagement by adapting digital products and campaigns to every user based on behavior; Amplitude Experiment, an integrated solution that enables teams to determine and deliver the product experiences for their customers through A/B tests and controlled feature releases; Amplitude Behavioral Graph, a proprietary database for deep, real-time interactive behavioral analysis, and behavior-driven personalization – instantly joining, analyzing, and correlating any customer actions to outcomes, such as engagement, growth, and loyalty; and data management, a real-time data layer for planning, integrating, and managing data sources to create a foundation with identity resolution, enterprise-level security, and privacy solutions. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.

Business History
Price Overview
Last updated: May 11, 2026 1:50pm (just now)
$6.30
-0.09 (-1.38%)
Day Range
$6.30 – $6.60
52-Week Range
$5.51 – $14.49
50-Day MA
$7.03
200-Day MA
$9.59
Volume
1,702,636.41
Analyst Price Targets
Low $10.00
Consensus $12.00
High $16.00
(13 analysts)
Share Structure
Outstanding 132,868,898.00
Float 97,841,175.00
Free Float 73.6%
Normal free float — 73.6% of shares trade freely, ~26.4% held by insiders/institutions
Healthy float typical of established companies. Good liquidity for entering and exiting positions without major price impact.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
API Direct from provider CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALC
Stock Price / EPS (Diluted)
-9.41
Stock Price: $6.30
EPS (Diluted): -0.67
P/B Ratio (Price vs net asset value)
API
Stock Price / Book Value Per Share
6.23
Stock Price: $6.30
Total Equity: $245.35M
Shares: 131,976,000
EV/EBITDA (Total value vs operating profit)
API
Enterprise Value / EBITDA
-9.05
Market Cap: $837.30M
Total Debt: $6.88M
Cash: $81.12M
EBITDA: -$75.73M
Enterprise Value (Takeover price (cap + debt - cash))
API
Market Cap + Total Debt - Cash
$1.5B
Market Cap: $837.30M
Total Debt: $6.88M
Cash: $81.12M
Gross Margin (Revenue left after direct costs)
API
Gross Profit / Revenue
74.0%
Gross Profit: $253.93M
Revenue: $343.21M
Operating Margin (Revenue left after all operations)
API
Operating Income / Revenue
-28.0%
Operating Income: -$96.01M
Revenue: $343.21M
Net Margin (Revenue left as actual profit)
API
Net Income / Revenue
-25.8%
Net Income: -$88.54M
Revenue: $343.21M
ROE (Profit from shareholder equity)
API
Net Income / Total Equity
-35.7%
Net Income: -$88.54M
Total Equity: $245.35M
ROIC (Profit from all invested capital)
API
NOPAT / Invested Capital
-42.1%
Operating Income: -$96.01M
Tax Rate: -3.8%
Equity: $245.35M
Total Debt: $6.88M
Cash: $81.12M
Current Ratio (Can it pay short-term bills)
API
Current Assets / Current Liabilities
1.56
Current Assets: $256.66M
Current Liabilities: $164.75M
Debt/Equity (Leverage — debt vs equity)
CALC
Total Debt / Total Equity
0.03
Short-Term Debt: $0.00
Long-Term Debt: $6.88M
Total Debt: $6.88M
Total Equity: $245.35M
Rev/Share (Top-line per share)
CALC
Revenue / Shares Outstanding
$2.60
Revenue: $343.21M
Shares: 131,976,000
Book Value/Share (Net assets per share)
CALC
(Total Assets - Total Liabilities) / Shares
$1.86
Total Equity: $245.35M
Shares: 131,976,000
FCF/Share (Real cash generated per share)
CALC
(Operating Cash Flow + CapEx) / Shares
$0.21
Operating CF: $29.82M
CapEx: -$1.62M
Shares: 131,976,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
API
Last Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $6.30
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$88.54M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares AMPL against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Deep Analysis

Pre-flight intelligence scans the company first, then routes to the right analytical methods.

0 Company Classification — What type of company is this?
1 Industry Landscape — Where is the industry headed?
2 Company Momentum — Where is this company trending?
3 Forward Projection — 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a DCF Valuation — Present value of future cash flows
4b Earnings Power Value — Floor value — worth with zero growth
4c Anchored PE — Industry PE adjusted for growth differential
4d Reverse DCF — What growth is the market pricing in?
4e Revenue-Based DCF — For growth/narrative companies (skip if mature earner)
4f Anchored P/S — Price-to-Sales peer comparison (skip if mature earner)
4g Scenario Analysis — Bull / Base / Bear (skip if mature earner)
4h Dividend Discount Model — For dividend/income stocks only
4i Book Value Analysis — For deep value / turnaround stocks only
4j Insider Activity — Are insiders buying or selling?
4f Cash Flow Quality — How trustworthy is the FCF?
4g Debt Maturity Risk — Can it handle its debt?
4h Macro Environment — Rates, market valuation, volatility
4i Sector Intelligence — How does this company compare within its sector?
4j Revenue Confidence — How reliable is the growth projection?
4k Sensitivity Analysis — How fragile is the fair value estimate?
4l Sector Demand Cycle — Is the sector in a boom, steady state, or contraction?
5 AI Investigation — Adaptive research engine (Claude)
5b Thesis Evaluation — What does the market believe? (narrative/platform stocks only)
6 Valuation Synthesis — Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Metric 2021 2022 2023 2024 2025
Revenue $167.3M $238.1M $276.3M $299.3M $343.2M
Cost of Revenue $51.8M $70.4M $71.9M $76.9M $89.3M
Gross Profit $115.5M $167.6M $204.4M $222.3M $253.9M
Operating Expenses $189.6M $264.2M $298.7M $329.7M $349.9M
Operating Income -$74.1M -$96.6M -$94.4M -$107.4M -$96.0M
Net Income -$75.0M -$93.4M -$90.4M -$94.3M -$88.5M
EBITDA -$71.1M -$91.9M -$88.8M -$101.3M -$75.7M
EPS $-0.68 $-0.84 $-0.77 $-0.76 $-0.67
EPS (Diluted) — — — — —
Balance Sheet (Annual)
Metric 2021 2022 2023 2024 2025
Cash & Equivalents $307.4M $218.5M $248.5M $171.7M $81.1M
Total Current Assets $355.1M $284.4M $380.0M $303.6M $256.7M
Total Assets $400.4M $413.8M $433.7M $445.9M $420.7M
Current Liabilities $90.6M $109.2M $132.3M $144.5M $164.7M
Long-Term Debt $0 $0 $0 $0 $6.9M
Total Liabilities $93.8M $118.8M $138.9M $149.4M $175.3M
Total Equity $306.5M $295.0M $294.8M $296.6M $245.3M
Retained Earnings -$179.8M -$273.2M -$363.5M -$457.8M -$546.4M
Cash Flow (Annual)
Metric 2021 2022 2023 2024 2025
Operating Cash Flow -$31.7M -$5.4M $25.6M $18.5M $29.8M
Capital Expenditure -$3.2M -$5.8M -$3.2M -$6.8M -$1.6M
Free Cash Flow -$34.9M -$11.2M $22.4M $11.7M $28.2M
Acquisitions (net) $1.7M $-394,000 $0 -$16.1M -$3.0M
Debt Repayment — — — — —
Dividends Paid — — — — —
Stock Buybacks $0 $0 $0 $0 -$30.7M
Net Change in Cash $189.4M -$89.0M $30.0M -$75.9M -$90.6M
Analyst Estimates (Annual)
Metric 2027 2028 2029 2030
Revenue $460.7M
$441.3M – $473.5M
 $540.4M
$540.4M – $540.4M
 $625.1M
$605.7M – $636.9M
 $698.0M
$676.4M – $711.2M
EBITDA -$12.7M
-$13.1M – -$12.2M
 -$14.9M
-$14.9M – -$14.9M
 -$17.3M
-$17.6M – -$16.7M
 -$19.3M
-$19.6M – -$18.7M
Net Income $17.7M
$14.7M – $20.8M
 $33.6M
$32.2M – $34.4M
 $50.2M
$48.1M – $51.4M
 $0
EPS — — — —
Growth Trends (YoY %)
Metric 2022 2023 2024 2025
Revenue Growth +42.3% +16.1% +8.3% +14.7%
Gross Profit Growth +45.1% +21.9% +8.8% +14.2%
Operating Income Growth -30.2% +2.3% -13.8% +10.6%
Net Income Growth -24.5% +3.2% -4.4% +6.1%
EBITDA Growth -29.3% +3.4% -14.1% +25.2%
Insider Trading (Recent)
Date Insider Type Shares Price Value
2026-05-04 Liu Curtis S-Sale 17,586.00 $8.12 $142,877
2026-04-21 Skates Spenser A-Award 1,323,119.00 $0.00 $0
2026-04-15 Liu Curtis A-Award 417,827.00 $0.00 $0
2026-04-15 Crook Nathaniel Glenn A-Award 974,930.00 $0.00 $0
2026-04-15 Crook Nathaniel Glenn A-Award 278,551.00 $0.00 $0
2026-04-15 Casey Andrew A-Award 431,754.00 $0.00 $0
2026-04-05 Schultz Erica A-Award 1,678.00 $0.00 $0
2026-04-05 Tzuo Tien A-Award 1,538.00 $0.00 $0
2026-03-06 Crook Nathaniel Glenn 0.00 $0.00 $0
2026-03-06 Liu Curtis S-Sale 33,201.00 $8.01 $265,840
2026-03-05 Liu Curtis S-Sale 30,061.00 $8.00 $240,539
2026-02-15 HANSEN THOMAS NEERGAARD F-InKind 69,142.00 $6.34 $438,360
2026-02-15 Liu Curtis F-InKind 26,672.00 $6.34 $169,100
2026-02-15 Casey Andrew F-InKind 39,438.00 $6.34 $250,037
2026-01-05 Tzuo Tien A-Award 999.00 $0.00 $0
2025-12-26 Skates Spenser C-Conversion 100.00 $0.00 $0
2025-12-26 Skates Spenser C-Conversion 100.00 $0.00 $0
2025-12-26 Skates Spenser S-Sale 100.00 $12.00 $1,200
2025-12-24 Skates Spenser C-Conversion 42,743.00 $0.00 $0
2025-12-24 Skates Spenser C-Conversion 42,743.00 $0.00 $0
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My Notes personal — only you see this
Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.193 · 1946f027 · 2026-05-08 18:57:27