Technology · Electronic Gaming & Multimedia
Price
$16.47
Market Cap
$6.9B
Employees
8,088
Beta
0.70
Avg Volume
2,973,903
CEO
Rui Chen
Business Description
Bilibili Inc. is a prominent Chinese entity focused on providing online entertainment experiences, primarily catering to the younger generations across the People's Republic of China. Its comprehensive digital platform boasts a diverse selection of content, including various video services, mobile games, value-added subscriptions, and dedicated animation, comic, and game (ACG) themed comics and audio. The company's video offerings specifically comprise content created by professional users, professionally produced original videos, and live-streamed broadcasts. Founded in 2009, Bilibili Inc. maintains its corporate headquarters in Shanghai, China.
Business History
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
32.28
Stock Price: $16.47
EPS (Diluted): 2.80
EPS (Diluted): 2.80
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
4.62
Stock Price: $16.47
Total Equity: $15.58B
Shares: 444,026,799
Total Equity: $15.58B
Shares: 444,026,799
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
32.42
Market Cap: $6.91B
Total Debt: $9.64B
Cash: $12.24B
EBITDA: $3.55B
Total Debt: $9.64B
Cash: $12.24B
EBITDA: $3.55B
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$69.4B
Market Cap: $6.91B
Total Debt: $9.64B
Cash: $12.24B
Total Debt: $9.64B
Cash: $12.24B
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
36.6%
Gross Profit: $11.11B
Revenue: $30.35B
Revenue: $30.35B
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
3.7%
Operating Income: $1.12B
Revenue: $30.35B
Revenue: $30.35B
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
3.9%
Net Income: $1.19B
Revenue: $30.35B
Revenue: $30.35B
ROE (Profit from shareholder equity)
APINet Income / Total Equity
9.3%
Net Income: $1.19B
Total Equity: $15.58B
Total Equity: $15.58B
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
4.9%
Operating Income: $1.12B
Tax Rate: 1.4%
Equity: $15.58B
Total Debt: $9.64B
Cash: $12.24B
Tax Rate: 1.4%
Equity: $15.58B
Total Debt: $9.64B
Cash: $12.24B
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.36
Current Assets: $27.57B
Current Liabilities: $20.34B
Current Liabilities: $20.34B
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.62
Short-Term Debt: $4.86B
Long-Term Debt: $4.78B
Total Debt: $9.64B
Total Equity: $15.58B
Long-Term Debt: $4.78B
Total Debt: $9.64B
Total Equity: $15.58B
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$68.35
Revenue: $30.35B
Shares: 444,026,799
Shares: 444,026,799
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$35.10
Total Equity: $15.58B
Shares: 444,026,799
Shares: 444,026,799
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$11.98
Operating CF: $7.15B
CapEx: -$1.83B
Shares: 444,026,799
CapEx: -$1.83B
Shares: 444,026,799
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $16.47
Stock Price: $16.47
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $1.19B
Net Income: $1.19B
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares BILI against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 21, 2026 7:14pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $19.4B | $21.9B | $22.5B | $26.8B | $30.3B |
| Cost of Revenue | $15.3B | $18.0B | $17.1B | $18.1B | $19.2B |
| Gross Profit | $4.0B | $3.8B | $5.4B | $8.8B | $11.1B |
| Operating Expenses | $10.5B | $12.2B | $10.5B | $10.1B | $10.0B |
| Operating Income | -$6.4B | -$8.4B | -$5.1B | -$1.3B | $1.1B |
| Net Income | -$6.8B | -$7.5B | -$4.8B | -$1.3B | $1.2B |
| EBITDA | -$4.0B | -$3.6B | -$1.7B | $1.2B | $3.5B |
| EPS | $-17.92 | $-21.71 | $-11.67 | $-3.23 | $2.80 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 21, 2026 7:14pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $7.5B | $10.2B | $7.2B | $10.2B | $12.2B |
| Total Current Assets | $36.4B | $24.5B | $18.7B | $19.8B | $27.6B |
| Total Assets | $52.1B | $41.8B | $33.2B | $32.7B | $41.2B |
| Current Liabilities | $12.1B | $17.1B | $18.1B | $14.8B | $20.3B |
| Long-Term Debt | $17.8B | $8.7B | $646,000 | $3.3B | $4.8B |
| Total Liabilities | $30.3B | $26.6B | $18.8B | $18.6B | $25.6B |
| Total Equity | $21.7B | $15.2B | $14.4B | $14.1B | $15.6B |
| Retained Earnings | -$13.9B | -$21.4B | -$26.3B | -$27.6B | $0 |
Cash Flow (Annual)
Last updated: Jun 21, 2026 7:14pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$2.6B | -$3.9B | $266.6M | $6.0B | $7.1B |
| Capital Expenditure | -$3.7B | -$2.7B | -$1.3B | -$1.8B | -$1.8B |
| Free Cash Flow | -$6.3B | -$6.6B | -$1.1B | $4.3B | $5.3B |
| Acquisitions (net) | -$522.0M | -$567.7M | -$70.0M | $0 | $27.4M |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | -$347.6M | $0 | -$117.5M | -$822.7M |
| Net Change in Cash | $2.8B | $2.7B | -$2.9B | $3.1B | $1.9B |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 7:49am (1h ago)| Metric | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| Revenue |
$33.0B $32.6B – $33.5B
|
$36.3B $34.8B – $37.0B
|
$39.8B $37.9B – $41.5B
|
$45.3B $43.1B – $47.3B
|
| EBITDA |
-$1.9B -$1.9B – -$1.8B
|
-$2.0B -$2.1B – -$2.0B
|
-$2.2B -$2.3B – -$2.1B
|
-$2.5B -$2.7B – -$2.4B
|
| Net Income |
$3.1B $3.0B – $3.3B
|
$4.0B $3.6B – $4.3B
|
$5.6B $4.1B – $7.1B
|
$6.4B $6.0B – $6.8B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 21, 2026 7:14pm (5d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +13.0% | +2.9% | +19.1% | +13.1% |
| Gross Profit Growth | -4.8% | +41.4% | +61.2% | +26.7% |
| Operating Income Growth | -30.0% | +39.4% | +73.5% | +183.7% |
| Net Income Growth | -10.3% | +35.8% | +72.1% | +188.6% |
| EBITDA Growth | +9.3% | +53.5% | +171.3% | +198.0% |
Insider Trading (Recent)
Last updated: Jun 27, 2026 7:49am (1h ago)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-03-17 | Li Feng | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Ding Guoqi | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Xu Yi | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Xu Yi | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Xu Yi | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Li Ni | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Li Ni | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Li Ni | 2,000,000.00 | $0.00 | $200 | |
| 2026-03-17 | Li Ni | 412,000.00 | $0.00 | $0 | |
| 2026-03-17 | Gan JP | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Gan JP | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Gan JP | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Gan JP | 13,463.00 | $0.00 | $1 | |
| 2026-03-17 | Chen Rui | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Chen Rui | 3,000,000.00 | $0.00 | $300 | |
| 2026-03-17 | Chen Rui | 1,000,000.00 | $10.47 | $10.5M | |
| 2026-03-17 | Chen Rui | 412,000.00 | $0.00 | $0 | |
| 2026-03-17 | Fan Xin | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Fan Xin | 60,000.00 | $0.00 | $6 | |
| 2026-03-17 | Fan Xin | 60,000.00 | $10.47 | $628,200 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for BILI — it's generated by the pipeline (
market-narrative step).
No community reviews yet for BILI.
Be the first — hit How to Contribute, have any AI review this page, and paste its take back here.
My Notes
personal — only you see this
Sign in to save personal notes and rate your interest in this stock.
Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30