Communication Services · Advertising Agencies
Price
$4.71
Market Cap
$27.4M
Employees
440
Beta
0.58
Avg Volume
111,609
CEO
Amit Gupta
Business Description
Cardlytics, Inc. provides an advertising platform, operating in both the United States and the United Kingdom. Among its key offerings is the Cardlytics platform, a proprietary advertising channel integrated directly into banks' digital environments. This system allows marketers to engage customers through the vast networks of their financial institution partners, leveraging digital avenues such as online portals, mobile applications, email, and various real-time alerts. Furthermore, the company offers the Bridg platform, a comprehensive customer data solution that processes point-of-sale information. This enables marketers to conduct advanced analytics, implement highly targeted loyalty initiatives, and precisely evaluate the performance of their marketing efforts. Cardlytics, Inc. was founded in 2008 and is headquartered in Atlanta, Georgia.
Business History
Price Overview
Last updated: Jun 27, 2026 9:05am (just now)$4.71
-0.26 (-5.23%)
Day Range
$4.71 – $5.09
52-Week Range
$4.50 – $32.80
50-Day MA
$7.02
200-Day MA
$11.68
Volume
94,946.00
Analyst Price Targets
Low
$1.00
Consensus
$1.00
High
$1.00
(14 analysts)
Share Structure
Outstanding
5,807,860.00
Float
5,476,149.00
Free Float
94.3%
High free float
— 94.3% of shares trade freely, ~5.7% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Small absolute float (5.5M shares) — even with a decent free float %, volume can be thin. Check average daily volume before sizing a position.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-0.24
Stock Price: $4.71
EPS (Diluted): -19.50
EPS (Diluted): -19.50
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
-9.39
Stock Price: $4.71
Total Equity: -$6.51M
Shares: 5,311,400
Total Equity: -$6.51M
Shares: 5,311,400
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-2.96
Market Cap: $27.36M
Total Debt: $208.92M
Cash: $48.72M
EBITDA: -$65.45M
Total Debt: $208.92M
Cash: $48.72M
EBITDA: -$65.45M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$227.7M
Market Cap: $27.36M
Total Debt: $208.92M
Cash: $48.72M
Total Debt: $208.92M
Cash: $48.72M
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
0.26
Stock Price: $4.71
Revenue: $233.27M
Shares: 5,311,400
Revenue: $233.27M
Shares: 5,311,400
EV/Sales (Total value vs revenue — works when P/E can't)
API0.98
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
45.0%
Gross Profit: $105.08M
Revenue: $233.27M
Revenue: $233.27M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-20.2%
Operating Income: -$47.14M
Revenue: $233.27M
Revenue: $233.27M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-44.4%
Net Income: -$103.49M
Revenue: $233.27M
Revenue: $233.27M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-870.9%
Net Income: -$103.49M
Total Equity: -$6.51M
Total Equity: -$6.51M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-45.6%
Operating Income: -$47.14M
Tax Rate: 0.0%
Equity: -$6.51M
Total Debt: $208.92M
Cash: $48.72M
Tax Rate: 0.0%
Equity: -$6.51M
Total Debt: $208.92M
Cash: $48.72M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.75
Current Assets: $137.28M
Current Liabilities: $78.39M
Current Liabilities: $78.39M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
-32.10
Short-Term Debt: $0.00
Long-Term Debt: $208.92M
Total Debt: $208.92M
Total Equity: -$6.51M
Long-Term Debt: $208.92M
Total Debt: $208.92M
Total Equity: -$6.51M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$43.92
Revenue: $233.27M
Shares: 5,311,400
Shares: 5,311,400
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$-1.23
Total Equity: -$6.51M
Shares: 5,311,400
Shares: 5,311,400
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$1.66
Operating CF: $9.29M
CapEx: -$480,000
Shares: 5,311,400
CapEx: -$480,000
Shares: 5,311,400
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $4.71
Stock Price: $4.71
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$103.49M
Net Income: -$103.49M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares CDLX against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 22, 2026 5:36pm (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $267.1M | $298.5M | $309.2M | $278.3M | $233.3M |
| Cost of Revenue | $163.8M | $185.9M | $178.8M | $157.4M | $128.2M |
| Gross Profit | $103.3M | $112.6M | $130.4M | $120.9M | $105.1M |
| Operating Expenses | $225.9M | $570.4M | $266.0M | $316.4M | $152.2M |
| Operating Income | -$122.6M | -$457.8M | -$135.7M | -$195.5M | -$47.1M |
| Net Income | -$128.6M | -$465.3M | -$134.7M | -$189.3M | -$103.5M |
| EBITDA | -$88.2M | -$420.4M | -$99.0M | -$152.5M | -$65.4M |
| EPS | $-39.90 | $-139.20 | $-36.90 | $-39.10 | $-19.50 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 22, 2026 5:36pm (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $233.5M | $121.9M | $91.8M | $65.6M | $48.7M |
| Total Current Assets | $358.7M | $250.0M | $223.9M | $178.0M | $137.3M |
| Total Assets | $1.3B | $691.2M | $574.1M | $392.7M | $285.6M |
| Current Liabilities | $327.4M | $248.9M | $171.1M | $149.0M | $78.4M |
| Long-Term Debt | $184.4M | $226.0M | $257.6M | $167.7M | $208.9M |
| Total Liabilities | $573.1M | $479.6M | $439.3M | $322.7M | $292.1M |
| Total Equity | $690.7M | $211.6M | $134.8M | $70.0M | -$6.5M |
| Retained Earnings | -$522.6M | -$976.6M | -$1.1B | -$1.3B | -$1.4B |
Cash Flow (Annual)
Last updated: Jun 22, 2026 5:36pm (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$38.5M | -$53.9M | $-185,000 | -$8.8M | $9.3M |
| Capital Expenditure | -$12.6M | -$13.5M | -$12.4M | -$19.3M | $-480,000 |
| Free Cash Flow | -$51.1M | -$67.4M | -$12.6M | -$28.1M | $8.8M |
| Acquisitions (net) | -$494.1M | -$2.3M | $2.3M | $0 | $480,000 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | -$40.0M | $0 | $0 | $0 |
| Net Change in Cash | -$59.8M | -$111.6M | -$30.2M | -$26.2M | -$16.9M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 7:08am (1h ago)| Metric | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|
| Revenue |
$267.9M $259.2M – $280.1M
|
$231.8M $224.2M – $242.3M
|
$152.9M $151.0M – $157.2M
|
$164.0M $155.5M – $174.0M
|
| EBITDA |
-$132.8M -$138.9M – -$128.5M
|
-$114.9M -$120.1M – -$111.2M
|
-$75.8M -$77.9M – -$74.8M
|
-$81.3M -$86.3M – -$77.1M
|
| Net Income |
-$218.0M -$228.9M – -$207.0M
|
-$107.0M -$112.9M – -$102.1M
|
-$43.0M -$46.1M – -$41.7M
|
-$40.9M -$41.3M – -$37.4M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 22, 2026 5:36pm (4d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +11.8% | +3.6% | -10.0% | -16.2% |
| Gross Profit Growth | +9.0% | +15.8% | -7.3% | -13.1% |
| Operating Income Growth | -273.4% | +70.4% | -44.1% | +75.9% |
| Net Income Growth | -261.9% | +71.0% | -40.5% | +45.3% |
| EBITDA Growth | -376.6% | +76.5% | -54.1% | +57.1% |
Insider Trading (Recent)
Last updated: Jun 27, 2026 7:08am (1h ago)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-20 | Gupta Srishti A. | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Gupta Srishti A. | A-Award | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Gupta Srishti A. | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Francis Jonathan Edward | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Francis Jonathan Edward | A-Award | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Francis Jonathan Edward | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Hill Scott A | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Hill Scott A | A-Award | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Hill Scott A | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Fernandez Andre J | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Fernandez Andre J | A-Award | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Fernandez Andre J | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Hornsey Liane | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Hornsey Liane | A-Award | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Hornsey Liane | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Klinck John L. Jr. | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Klinck John L. Jr. | A-Award | 11,000.00 | $0.00 | $0 |
| 2026-05-20 | Klinck John L. Jr. | M-Exempt | 11,000.00 | $0.00 | $0 |
| 2026-05-18 | Evans David Thomas | P-Purchase | 50,000.00 | $0.63 | $31,650 |
| 2026-05-15 | Evans David Thomas | P-Purchase | 150,000.00 | $0.65 | $97,350 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for CDLX — it's generated by the pipeline (
market-narrative step).
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30