Communication Services · Advertising Agencies
Price
$1.94
Market Cap
$57.8M
Employees
122
Beta
0.93
Avg Volume
178,159
CEO
Bing Zhang
Business Description
Headquartered in Beijing, People's Republic of China, and established in 2016, Cheer Holding, Inc. provides advertisement and content production services, primarily operating within the Chinese market. The company structures its operations across two key segments: the internet-focused Cheers APP Business and its Traditional Media Businesses, additionally engaging in mobile and online advertising, as well as media and entertainment ventures. Cheer Holding offers a comprehensive suite of digital platforms and applications, including the CHEERS app, which integrates e-commerce functionalities with professional content. Its ecosystem also features the CHEERS Video app, serving as a media hub for lifestyle short videos and interactive live broadcasting, and CHEERS e-Mall, an e-commerce platform that enables third-party merchants to sell products through live streaming, online videos, and games. Furthermore, the company is at the forefront of technological innovation with CHEERS Telepathy, a multimodal artificial intelligence platform for content creation, and CHEERS API, designed to provide solutions for industry digital transformation and data integration. Its diverse offerings extend to CheerCar, an interactive entertainment app; CheerReal, a digital collectibles NFT application; CheerChat App, an AI social platform; and the CHEERS Metaverse, which delivers immersive digital experiences. Cheer Holding is also an active producer of various forms of content, such as short videos, online variety shows, dramas, live streams, and its proprietary Cheers series. The entity was formerly known as Glory Star New Media Group Holdings Limited until its name was officially changed to Cheer Holding, Inc. in November 2023.
Business History
Price Overview
Last updated: Jun 27, 2026 10:02am (just now)$1.94
+0.19 (+10.86%)
Day Range
$1.69 – $1.94
52-Week Range
$1.25 – $313.50
50-Day MA
$1.92
200-Day MA
$14.03
Volume
296,150.00
Share Structure
Outstanding
29,768,212.00
Float
14,015,071.00
Free Float
47.1%
Moderate free float
— 47.1% of shares trade freely, ~52.9% held by insiders/institutions
Reasonable but insiders still hold a significant stake. This can be positive (skin in the game) but may limit liquidity during sell-offs.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
0.08
Stock Price: $1.94
EPS (Diluted): 24.07
EPS (Diluted): 24.07
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
0.01
Stock Price: $1.94
Total Equity: $369.68M
Shares: 1,064,433
Total Equity: $369.68M
Shares: 1,064,433
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-5.25
Market Cap: $57.75M
Total Debt: $9.32M
Cash: $242.08M
EBITDA: $33.29M
Total Debt: $9.32M
Cash: $242.08M
EBITDA: $33.29M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
-$228.5M
Market Cap: $57.75M
Total Debt: $9.32M
Cash: $242.08M
Total Debt: $9.32M
Cash: $242.08M
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
71.0%
Gross Profit: $105.63M
Revenue: $148.84M
Revenue: $148.84M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
17.7%
Operating Income: $26.29M
Revenue: $148.84M
Revenue: $148.84M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
17.2%
Net Income: $25.62M
Revenue: $148.84M
Revenue: $148.84M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
7.6%
Net Income: $25.62M
Total Equity: $369.68M
Total Equity: $369.68M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
6.9%
Operating Income: $26.29M
Tax Rate: 0.3%
Equity: $369.68M
Total Debt: $9.32M
Cash: $242.08M
Tax Rate: 0.3%
Equity: $369.68M
Total Debt: $9.32M
Cash: $242.08M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
11.53
Current Assets: $366.59M
Current Liabilities: $31.79M
Current Liabilities: $31.79M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.03
Short-Term Debt: $9.32M
Long-Term Debt: $0.00
Total Debt: $9.32M
Total Equity: $369.68M
Long-Term Debt: $0.00
Total Debt: $9.32M
Total Equity: $369.68M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$139.83
Revenue: $148.84M
Shares: 1,064,433
Shares: 1,064,433
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$347.31
Total Equity: $369.68M
Shares: 1,064,433
Shares: 1,064,433
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$16.19
Operating CF: $17.94M
CapEx: -$709,000
Shares: 1,064,433
CapEx: -$709,000
Shares: 1,064,433
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $1.94
Stock Price: $1.94
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $25.62M
Net Income: $25.62M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares CHR against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 24, 2026 1:32pm (2d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $153.0M | $157.1M | $152.3M | $147.2M | $148.8M |
| Cost of Revenue | $34.9M | $40.6M | $39.5M | $39.4M | $43.2M |
| Gross Profit | $118.1M | $116.5M | $112.8M | $107.8M | $105.6M |
| Operating Expenses | $81.8M | $89.8M | $83.5M | $82.2M | $79.3M |
| Operating Income | $36.3M | $26.7M | $29.3M | $25.6M | $26.3M |
| Net Income | $35.3M | $26.9M | $30.5M | $26.0M | $25.6M |
| EBITDA | $39.4M | $30.1M | $33.1M | $29.4M | $33.3M |
| EPS | $270.00 | $197.50 | $176.50 | $125.50 | $24.07 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 24, 2026 1:32pm (2d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $77.3M | $70.5M | $194.2M | $197.7M | $242.1M |
| Total Current Assets | $153.5M | $183.8M | $306.9M | $305.6M | $366.6M |
| Total Assets | $195.2M | $206.0M | $327.6M | $346.6M | $401.7M |
| Current Liabilities | $34.6M | $32.9M | $46.2M | $39.9M | $31.8M |
| Long-Term Debt | $0 | $0 | $1.4M | $1.4M | $0 |
| Total Liabilities | $35.7M | $33.5M | $47.6M | $41.5M | $31.9M |
| Total Equity | $158.9M | $172.4M | $279.9M | $305.0M | $369.7M |
| Retained Earnings | $124.0M | $150.7M | $181.2M | $207.1M | $232.7M |
Cash Flow (Annual)
Last updated: Jun 24, 2026 1:32pm (2d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $46.5M | $7.7M | $42.2M | $22.9M | $17.9M |
| Capital Expenditure | -$2.8M | -$8.0M | $-3,000 | -$24.9M | $-709,000 |
| Free Cash Flow | $43.7M | $-250,000 | $42.2M | -$2.0M | $17.2M |
| Acquisitions (net) | $-12,000 | $0 | $0 | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $0 | $0 | $0 | $0 |
| Net Change in Cash | $59.6M | -$6.8M | $124.0M | $3.1M | $44.4M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 10:02am (just now)| Metric | 2024 | 2026 | 2027 | 2028 |
|---|---|---|---|---|
| Revenue |
$206.8M $206.8M – $206.8M
|
$162.9M $162.9M – $162.9M
|
$176.0M $176.0M – $176.0M
|
$206.8M $206.8M – $206.8M
|
| EBITDA |
$45.0M $45.0M – $45.0M
|
$35.5M $35.5M – $35.5M
|
$38.3M $38.3M – $38.3M
|
$45.0M $45.0M – $45.0M
|
| Net Income |
$404.5M $404.5M – $404.5M
|
$798.3M $798.3M – $798.3M
|
$766.4M $766.4M – $766.4M
|
$1.2B $1.2B – $1.2B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 24, 2026 1:32pm (2d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +2.7% | -3.0% | -3.4% | +1.1% |
| Gross Profit Growth | -1.3% | -3.2% | -4.4% | -2.0% |
| Operating Income Growth | -26.3% | +9.6% | -12.6% | +2.7% |
| Net Income Growth | -23.8% | +13.3% | -14.8% | -1.3% |
| EBITDA Growth | -23.6% | +10.0% | -11.0% | +13.2% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2025-12-18 | Lu Jia | 0.00 | $0.00 | $0 | |
| 2025-12-18 | Lu Jia | 0.00 | $0.00 | $0 | |
| 2025-12-18 | Zhang Bing | 0.00 | $0.00 | $0 | |
| 2025-12-18 | Zhang Bing | 0.00 | $0.00 | $0 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for CHR — it's generated by the pipeline (
market-narrative step).
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30