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FRESH Analysis Report
May 17, 2026
7 days ago · 100% complete

Salesforce, Inc.

CRM NYSE Categories PDF
Technology · Software - Application
San Francisco, CA 94105, United States IPO 2004 salesforce.com Updated May 24, 12:56pm
Price
$180.07
Market Cap
$171.1B
Employees
76,453
Beta
1.14
Avg Volume
13,470,762
CEO
Marc R. Benioff
Business Description

Salesforce, Inc. provides customer relationship management technology that brings companies and customers together worldwide. Its Customer 360 platform empowers its customers to work together to deliver connected experiences for their customers. The company's service offerings include Sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices; and Service that enables companies to deliver trusted and highly personalized customer service and support at scale. Its service offerings also comprise flexible platform that enables companies of various sizes, locations, and industries to build business apps to bring them closer to their customers with drag-and-drop tools; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, a system of engagement. In addition, the company's service offerings include Marketing offering that enables companies to plan, personalize, and optimize one-to-one customer marketing journeys; and Commerce offering, which empowers brands to unify the customer experience across mobile, web, social, and store commerce points. Further, its service offerings comprise Tableau, an end-to-end analytics solution serving various enterprise use cases; and MuleSoft, an integration offering that allows its customers to unlock data across their enterprise. The company provides its service offering for customers in financial services, healthcare and life sciences, manufacturing, and other industries. It also offers professional services; and in-person and online courses to certify its customers and partners on architecting, administering, deploying, and developing its service offerings. The company provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Business History
Generated: May 17, 2026 12:25pm
Price Overview
Last updated: May 24, 2026 1:35pm (just now)
$180.07
+3.76 (+2.13%)
Day Range
$177.68 – $183.33
52-Week Range
$163.52 – $278.81
50-Day MA
$181.95
200-Day MA
$222.38
Volume
9,981,179.00
Analyst Price Targets
Low $235.00
Consensus $287.00
High $400.00
(172 analysts)
Share Structure
Outstanding 949,989,662.00
Float 894,405,460.00
Free Float 94.1%
High free float — 94.1% of shares trade freely, ~5.9% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Last updated: May 24, 2026 12:56pm (39m ago)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Last updated: May 24, 2026 12:56pm (39m ago)
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
API Direct from provider CALC Derived from statements
Industry comparison last run: May 17, 2026 12:24pm
P/E Ratio (Price per dollar of earnings)
API
Stock Price / EPS (Diluted)
22.58
Stock Price: $180.07
EPS (Diluted): 7.85
P/B Ratio (Price vs net asset value)
API
Stock Price / Book Value Per Share
3.41
Stock Price: $180.07
Total Equity: $59.14B
Shares: 956,000,000
EV/EBITDA (Total value vs operating profit)
API
Enterprise Value / EBITDA
14.22
Market Cap: $171.06B
Total Debt: $14.44B
Cash: $7.33B
EBITDA: $13.15B
Enterprise Value (Takeover price (cap + debt - cash))
API
Market Cap + Total Debt - Cash
$211.5B
Market Cap: $171.06B
Total Debt: $14.44B
Cash: $7.33B
Gross Margin (Revenue left after direct costs)
API
Gross Profit / Revenue
77.7%
Gross Profit: $32.26B
Revenue: $41.53B
Operating Margin (Revenue left after all operations)
API
Operating Income / Revenue
21.5%
Operating Income: $8.92B
Revenue: $41.53B
Net Margin (Revenue left as actual profit)
API
Net Income / Revenue
18.0%
Net Income: $7.46B
Revenue: $41.53B
ROE (Profit from shareholder equity)
API
Net Income / Total Equity
12.4%
Net Income: $7.46B
Total Equity: $59.14B
ROIC (Profit from all invested capital)
API
NOPAT / Invested Capital
8.8%
Operating Income: $8.92B
Tax Rate: 21.7%
Equity: $59.14B
Total Debt: $14.44B
Cash: $7.33B
Current Ratio (Can it pay short-term bills)
API
Current Assets / Current Liabilities
0.76
Current Assets: $28.22B
Current Liabilities: $37.12B
Debt/Equity (Leverage — debt vs equity)
CALC
Total Debt / Total Equity
0.24
Short-Term Debt: $4.00B
Long-Term Debt: $10.44B
Total Debt: $14.44B
Total Equity: $59.14B
Rev/Share (Top-line per share)
CALC
Revenue / Shares Outstanding
$43.44
Revenue: $41.53B
Shares: 956,000,000
Book Value/Share (Net assets per share)
CALC
(Total Assets - Total Liabilities) / Shares
$61.86
Total Equity: $59.14B
Shares: 956,000,000
FCF/Share (Real cash generated per share)
CALC
(Operating Cash Flow + CapEx) / Shares
$15.06
Operating CF: $15.00B
CapEx: -$594.00M
Shares: 956,000,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
API
Last Annual Dividend / Stock Price
0.8%
Last Dividend: N/A
Stock Price: $180.07
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
Dividends Paid: N/A
Net Income: $7.46B
Dividends paid not available in cash flow statement
Industry Benchmarks
Last run: May 17, 2026 12:24pm
Compares CRM against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Deep Analysis
Last run: May 17, 2026 12:27:09 pm

Pre-flight intelligence scans the company first, then routes to the right analytical methods.

0 Company Classification — What type of company is this?
1 Industry Landscape — Where is the industry headed?
2 Company Momentum — Where is this company trending?
3 Forward Projection — 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a DCF Valuation — Present value of future cash flows
4b Earnings Power Value — Floor value — worth with zero growth
4c Anchored PE — Industry PE adjusted for growth differential
4d Reverse DCF — What growth is the market pricing in?
4e Revenue-Based DCF — For growth/narrative companies (skip if mature earner)
Not applicable for Mature Earner companies
4f Anchored P/S — Price-to-Sales peer comparison (skip if mature earner)
Not applicable for Mature Earner companies
4g Scenario Analysis — Bull / Base / Bear (skip if mature earner)
Not applicable for Mature Earner companies
4h Dividend Discount Model — For dividend/income stocks only
Not applicable for Mature Earner companies
4i Book Value Analysis — For deep value / turnaround stocks only
Not applicable for Mature Earner companies
4j Insider Activity — Are insiders buying or selling?
4f Cash Flow Quality — How trustworthy is the FCF?
4g Debt Maturity Risk — Can it handle its debt?
4h Macro Environment — Rates, market valuation, volatility
4i Sector Intelligence — How does this company compare within its sector?
4j Revenue Confidence — How reliable is the growth projection?
4k Sensitivity Analysis — How fragile is the fair value estimate?
4l Sector Demand Cycle — Is the sector in a boom, steady state, or contraction?
5 AI Investigation — Adaptive research engine (Claude)
5b Thesis Evaluation — What does the market believe? (narrative/platform stocks only)
Not applicable for Mature Earner companies
6 Valuation Synthesis — Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: May 24, 2026 12:56pm (39m ago)
Metric 2022 2023 2024 2025 2026
Revenue $26.5B $31.4B $34.9B $37.9B $41.5B
Cost of Revenue $7.0B $8.4B $8.5B $8.6B $9.3B
Gross Profit $19.5B $23.0B $26.3B $29.3B $32.3B
Operating Expenses $18.9B $22.0B $21.3B $22.0B $23.3B
Operating Income $548.0M $1.0B $5.0B $7.2B $8.9B
Net Income $1.4B $208.0M $4.1B $6.2B $7.5B
EBITDA $3.8B $5.6B $9.2B $11.1B $13.2B
EPS $1.51 $0.21 $4.25 $6.44 $7.85
EPS (Diluted)
Balance Sheet (Annual)
Last updated: May 24, 2026 12:56pm (39m ago)
Metric 2022 2023 2024 2025 2026
Cash & Equivalents $5.5B $7.0B $8.5B $8.8B $7.3B
Total Current Assets $22.9B $26.4B $29.1B $29.7B $28.2B
Total Assets $95.2B $98.8B $99.8B $102.9B $112.3B
Current Liabilities $21.8B $25.9B $26.6B $28.0B $37.1B
Long-Term Debt $10.6B $9.4B $8.4B $8.4B $10.4B
Total Liabilities $37.1B $40.5B $40.2B $41.8B $53.2B
Total Equity $58.1B $58.4B $59.6B $61.2B $59.1B
Retained Earnings $7.4B $7.6B $11.7B $16.4B $22.2B
Cash Flow (Annual)
Last updated: May 24, 2026 12:56pm (39m ago)
Metric 2022 2023 2024 2025 2026
Operating Cash Flow $6.0B $7.1B $10.2B $13.1B $15.0B
Capital Expenditure -$717.0M -$798.0M -$736.0M -$658.0M -$594.0M
Free Cash Flow $5.3B $6.3B $9.5B $12.4B $14.4B
Acquisitions (net) -$14.9B -$439.0M -$82.0M -$2.7B -$9.3B
Debt Repayment
Dividends Paid
Stock Buybacks $0 -$4.0B -$7.6B -$7.8B -$12.6B
Net Change in Cash -$731.0M $1.6B $1.5B $376.0M -$1.5B
Analyst Estimates (Annual)
Last updated: May 24, 2026 12:56pm (39m ago)
Metric 2027 2028 2029 2030
Revenue $46.1B
$46.0B – $46.2B
$50.5B
$49.6B – $51.4B
$55.4B
$55.4B – $55.5B
$60.9B
$60.0B – $62.6B
EBITDA $22.7B
$22.7B – $22.8B
$24.9B
$24.4B – $25.3B
$27.3B
$27.3B – $27.4B
$30.0B
$29.6B – $30.9B
Net Income $12.8B
$12.5B – $13.2B
$14.2B
$13.5B – $15.0B
$16.7B
$14.7B – $18.7B
$18.8B
$18.4B – $19.4B
EPS
Growth Trends (YoY %)
Last updated: May 24, 2026 12:56pm (39m ago)
Metric 2023 2024 2025 2026
Revenue Growth +18.3% +11.2% +8.7% +9.6%
Gross Profit Growth +18.1% +14.5% +11.2% +10.3%
Operating Income Growth +88.0% +386.5% +43.8% +23.8%
Net Income Growth -85.6% +1,888.5% +49.8% +20.3%
EBITDA Growth +46.7% +63.4% +20.8% +18.0%
Insider Trading (Recent)
Last updated: May 24, 2026 12:56pm (39m ago)
Date Insider Type Shares Price Value
2026-04-22 Tallapragada Srinivas M-Exempt 1,785.00 $0.00 $0
2026-04-22 Tallapragada Srinivas F-InKind 886.00 $189.80 $168,163
2026-04-22 Tallapragada Srinivas F-InKind 13,781.00 $189.80 $2.6M
2026-04-22 Tallapragada Srinivas M-Exempt 1,785.00 $0.00 $0
2026-04-22 Harris Parker M-Exempt 1,785.00 $0.00 $0
2026-04-22 Harris Parker F-InKind 886.00 $189.80 $168,163
2026-04-22 Harris Parker F-InKind 13,781.00 $189.80 $2.6M
2026-04-22 Harris Parker M-Exempt 1,785.00 $0.00 $0
2026-04-22 Benioff Marc F-InKind 22,560.00 $189.80 $4.3M
2026-03-22 Washington Robin L A-Award 58,352.00 $280.62 $16.4M
2026-03-22 Washington Robin L M-Exempt 7,323.00 $0.00 $0
2026-03-22 Washington Robin L F-InKind 2,864.00 $195.38 $559,568
2026-03-22 Washington Robin L A-Award 47,059.00 $0.00 $0
2026-03-22 Washington Robin L M-Exempt 7,323.00 $0.00 $0
2026-03-22 Milano Miguel A-Award 48,626.00 $280.62 $13.6M
2026-03-22 Milano Miguel A-Award 47,059.00 $0.00 $0
2026-03-22 Milano Miguel A-Award 16,084.00 $0.00 $0
2026-03-22 Milano Miguel M-Exempt 6,103.00 $0.00 $0
2026-03-22 Milano Miguel F-InKind 2,040.00 $195.38 $398,575
2026-03-22 Milano Miguel M-Exempt 6,103.00 $0.00 $0
Dividend History (Last 20)
Last updated: May 24, 2026 12:56pm (39m ago)
Date Dividend Declaration Record Payment
2026-04-09 $0.44 2026-02-23 2026-04-09 2026-04-23
2025-12-18 $0.42 2025-12-04 2025-12-18 2026-01-08
2025-09-17 $0.42 2025-09-04 2025-09-17 2025-10-09
2025-06-18 $0.42 2025-06-05 2025-06-18 2025-07-10
2025-04-10 $0.42 2025-03-27 2025-04-10 2025-04-24
2024-12-18 $0.40 2024-12-05 2024-12-18 2025-01-09
2024-09-18 $0.40 2024-09-05 2024-09-18 2024-10-08
2024-07-09 $0.40 2024-06-27 2024-07-09 2024-07-25
2024-03-13 $0.40 2024-02-28 2024-03-14 2024-04-11
Narrative Economics
The story the market is telling about this stock — the intangible X-factor (founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for CRM.
Delvantic AI Findings
Independent analyst synthesis · claude-opus-4-7 · generated 2026-05-17 12:27:40
Reviews the pipeline's own verdicts
Verdict Modestly undervalued — fair value ~$200 (15% upside) on 13-14x FCF less Informatica debt; starter position justified but Synthesis's $224 is too generous given Microsoft competitive overhang.

Reading the raw tape first: revenue is $41.53B FY26 vs $26.49B FY22, a 9.2% CAGR but decelerating — the last four quarters ($9.83, $10.24, $10.26, $11.20B) imply ~9.6% YoY with the Q4 print flattered by seasonality. Operating income went from $548M (FY22) to $8.92B (FY26) — that's the real story, op margin from 2% to 21.5%. FCF of $14.4B on $41.5B revenue is a 34.7% FCF margin, which is genuinely elite and not in dispute. At $164.8B market cap and $7.3B cash, EV/FCF is roughly 11x — that is cheap for a software company with 77.7% gross margins, even one growing single digits. P/E of 21.8 on GAAP earnings, ~11-12x FCF, EV/EBITDA 13.7 — none of these are demanding.

So why is it here? Because the market believes the Market Forces model, not the Synthesis model. The bear case is real: Microsoft Copilot is bundled into a stack customers already pay for; Agentforce monetization is unproven (Benioff has walked back consumption-pricing enthusiasm twice); Sales Cloud and Service Cloud are mature with seat-count saturation at large enterprises. The 9.6% recent YoY is partially inorganic — Informatica close pending, prior tuck-ins, and FX tailwind in the Q4 number. Strip those and organic growth is closer to 7-8%. The earnings CAGR of 34% is a one-time margin reset from the activist-driven 2023 layoffs, not a repeatable engine — note that net margin actually compressed from 20.3% in Q3 to 17.3% in Q4, which deserves scrutiny the synthesis glossed over.

Where I disagree with the prior models: the Synthesis fair value of $224 (+29%) leans on DCF assumptions that probably bake in 8-10% revenue growth and 25%+ steady-state FCF margins — plausible but not conservative given competitive displacement risk. The "Significant Insider Buying" secondary signal is misread — those transactions are M-Exempt option exercises and F-InKind tax withholdings on RSU vesting, plus an A-Award grant. That is compensation mechanics, not conviction buying; flag this as a data-pipeline error. Market Forces calling it "financial engineering masking displacement" is too harsh — $14.4B FCF on real GAAP earnings of $7.46B isn't engineering, it's SBC-adjusted but the cash is real. Still, the directional concern about Microsoft bundling is the correct contrarian frame and the Synthesis under-weights it.

The careful contrarian argument: you're paying 11x FCF for a business whose core seat-based monetization model is being attacked by a competitor that gives the equivalent functionality away inside an existing subscription. If Agentforce flops and Sales/Service Cloud go ex-growth, terminal growth is 3-4%, not 7%, and fair value compresses to $140-150. The bull rebuttal — that mission-critical CRM data gravity protects the install base and Data Cloud + Agentforce drive a second act — requires evidence we don't yet have; cRPO growth (not shown here, but the leading indicator) has been decelerating. Current ratio 0.76 is fine for a deferred-revenue business but worth noting. Balance sheet data is incomplete (total debt missing) which limits leverage analysis — annoying given $8B of Informatica debt is incoming.

Net: I lean toward agreeing with Synthesis directionally but at a lower magnitude. Fair value is closer to $200 than $224 — call it 13-14x FCF on $14.5B normalized, less $8B net Informatica debt impact = ~$190B EV, ~$200/share. That's still +15% from $173.51, with a real FCF yield and optionality on Agentforce. The 40% drawdown from highs has done meaningful work. I'd own it, sized modestly, with the explicit acknowledgment that the Microsoft/Copilot competitive threat is the real risk and that the Q1 FY27 cRPO print is the next falsifiable test of the thesis.

GPT Critique
Second-opinion review · gpt-4o · generated 2026-05-17 12:27:48
Reviews the Opus findings above
Verdict I agree with Opus on the "modestly undervalued" stance but differ on the magnitude; I estimate fair value closer to $185, reflecting concerns about growth sustainability and competitive pressures.

Reviewing Salesforce, Inc., my independent analysis of the raw data highlights an impressive yet decelerating revenue growth trajectory, with a CAGR of 9.2% from FY22 to FY26. The most recent quarters show a slight uptick, hitting $11.20B in Q1 FY26, but this is likely influenced by seasonal factors. The operating income surge from $548M in FY22 to $8.92B in FY26 is a testament to Salesforce's successful margin expansion strategy, transitioning from a 2% to a 21.5% operating margin. Their FCF margin stands out at 34.7%, indicating strong operational efficiency. Despite these strengths, the current valuation at around 11x FCF appears low for a tech company with 77.7% gross margins, hinting that the market is pricing in significant competitive threats and growth concerns.

I find myself in agreement with Opus on several points. The narrative of Salesforce's recent performance is largely one of margin improvement rather than robust top-line growth. Opus correctly identifies the 34% earnings CAGR as a result of a one-time margin reset, not a sustainable growth engine. I concur with the assessment that the market's skepticism around Salesforce's growth prospects, particularly with the competitive threat from Microsoft's Copilot, is justified. Moreover, I agree with Opus's critique of the "Significant Insider Buying" signal, as the transactions appear tied to compensation mechanisms rather than genuine insider confidence.

However, I diverge from Opus on the valuation perspective. While Opus pegs fair value at $200, I see a more conservative assessment warranted due to the potential for further growth deceleration. The synthesis's fair value of $224 assumes aggressive growth and margin projections that seem optimistic given the competitive landscape. The market's current pricing reflects caution around Salesforce's ability to maintain its growth trajectory amidst these challenges. Furthermore, the incomplete balance sheet data, notably the missing total debt figure, complicates a comprehensive leverage analysis, adding another layer of uncertainty.

A careful skeptic might argue that both Opus and I underestimate the resilience of Salesforce's core business. They could posit that the company's extensive CRM ecosystem and strong customer relationships provide a buffer against competitive threats. Additionally, skeptics might point to potential catalysts such as the successful monetization of Agentforce and the continued expansion of the Data Cloud as factors that could drive renewed growth. However, without clear evidence of these elements materializing, a cautious stance seems prudent.

Community AI Feedback
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My Notes personal — only you see this
Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.256 · f3db1def · 2026-05-22 16:31:52