Communication Services · Advertising Agencies
Price
$2.65
Market Cap
$381,695
Employees
79
Beta
5.30
Avg Volume
232,175
CEO
Mark D. Walker
Business Description
Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.
Business History
Price Overview
Last updated: Jun 27, 2026 10:08am (just now)$2.65
+0.06 (+2.32%)
Day Range
$2.53 – $2.66
52-Week Range
$2.17 – $172.70
50-Day MA
$3.27
200-Day MA
$24.02
Volume
12,503.00
Analyst Price Targets
Low
$440.00
Consensus
$440.00
High
$440.00
(1 analysts)
Share Structure
Outstanding
144,036.00
Float
140,577.00
Free Float
97.6%
High free float
— 97.6% of shares trade freely, ~2.4% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Small absolute float (0.1M shares) — even with a decent free float %, volume can be thin. Check average daily volume before sizing a position.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-0.03
Stock Price: $2.65
EPS (Diluted): -75.79
EPS (Diluted): -75.79
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
-0.01
Stock Price: $2.65
Total Equity: -$1.91M
Shares: 308,000
Total Equity: -$1.91M
Shares: 308,000
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-0.75
Market Cap: $381,695
Total Debt: $12.15M
Cash: $728,000
EBITDA: -$20.20M
Total Debt: $12.15M
Cash: $728,000
EBITDA: -$20.20M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$12.3M
Market Cap: $381,695
Total Debt: $12.15M
Cash: $728,000
Total Debt: $12.15M
Cash: $728,000
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
0.00
Stock Price: $2.65
Revenue: $34.69M
Shares: 308,000
Revenue: $34.69M
Shares: 308,000
EV/Sales (Total value vs revenue — works when P/E can't)
API0.35
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
30.0%
Gross Profit: $10.42M
Revenue: $34.69M
Revenue: $34.69M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-42.5%
Operating Income: -$14.76M
Revenue: $34.69M
Revenue: $34.69M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-54.6%
Net Income: -$18.95M
Revenue: $34.69M
Revenue: $34.69M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
479.4%
Net Income: -$18.95M
Total Equity: -$1.91M
Total Equity: -$1.91M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-181.7%
Operating Income: -$14.76M
Tax Rate: 0.0%
Equity: -$1.91M
Total Debt: $12.15M
Cash: $728,000
Tax Rate: 0.0%
Equity: -$1.91M
Total Debt: $12.15M
Cash: $728,000
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
0.18
Current Assets: $4.74M
Current Liabilities: $26.43M
Current Liabilities: $26.43M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
-6.37
Short-Term Debt: $12.00M
Long-Term Debt: $146,000
Total Debt: $12.15M
Total Equity: -$1.91M
Long-Term Debt: $146,000
Total Debt: $12.15M
Total Equity: -$1.91M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$112.64
Revenue: $34.69M
Shares: 308,000
Shares: 308,000
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$-6.19
Total Equity: -$1.91M
Shares: 308,000
Shares: 308,000
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$-29.20
Operating CF: -$8.91M
CapEx: -$87,000
Shares: 308,000
CapEx: -$87,000
Shares: 308,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $2.65
Stock Price: $2.65
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$18.95M
Net Income: -$18.95M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares DRCT against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 25, 2026 12:37pm (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $38.1M | $89.4M | $157.1M | $62.3M | $34.7M |
| Cost of Revenue | $19.7M | $60.0M | $119.5M | $44.9M | $24.3M |
| Gross Profit | $18.4M | $29.3M | $37.6M | $17.4M | $10.4M |
| Operating Expenses | $14.0M | $21.3M | $39.8M | $30.6M | $25.2M |
| Operating Income | $4.4M | $8.0M | -$2.2M | -$13.2M | -$14.8M |
| Net Income | -$1.5M | $205,000 | -$2.2M | -$6.2M | -$18.9M |
| EBITDA | $3.7M | $9.8M | $473,000 | -$6.0M | -$20.2M |
| EPS | $-0.38 | $0.11 | $-0.73 | $-1.66 | $-75.79 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 25, 2026 12:37pm (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $4.7M | $4.0M | $5.1M | $1.4M | $728,000 |
| Total Current Assets | $13.8M | $31.3M | $43.1M | $8.5M | $4.7M |
| Total Assets | $36.0M | $58.1M | $70.7M | $26.0M | $20.2M |
| Current Liabilities | $9.7M | $24.6M | $39.8M | $13.4M | $26.4M |
| Long-Term Debt | $20.2M | $23.1M | $28.6M | $31.6M | $146,000 |
| Total Liabilities | $36.4M | $52.5M | $74.4M | $45.7M | $27.2M |
| Total Equity | $-374,856 | $2.3M | $543,000 | -$5.0M | -$1.9M |
| Retained Earnings | -$4.7M | $-344,000 | -$2.5M | -$8.8M | -$27.7M |
Cash Flow (Annual)
Last updated: Jun 25, 2026 12:37pm (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $3.8M | $2.1M | $2.6M | -$8.6M | -$8.9M |
| Capital Expenditure | $0 | $-688,000 | $-178,000 | $-17,000 | $-87,000 |
| Free Cash Flow | $3.8M | $1.4M | $2.4M | -$8.7M | -$9.0M |
| Acquisitions (net) | $0 | $0 | $0 | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | -$3.5M | -$14.2M | $0 | $0 | $0 |
| Net Change in Cash | $3.1M | $-636,978 | $1.1M | -$3.7M | $-717,000 |
Analyst Estimates (Annual)
Last updated: Jun 26, 2026 4:26pm (17h ago)| Metric | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|
| Revenue |
$67.0M $64.3M – $69.7M
|
$42.9M $42.9M – $42.9M
|
$34.3M $34.3M – $34.3M
|
$39.3M $39.3M – $39.3M
|
| EBITDA |
-$6.3M -$6.5M – -$6.0M
|
-$4.0M -$4.0M – -$4.0M
|
-$3.2M -$3.2M – -$3.2M
|
-$3.7M -$3.7M – -$3.7M
|
| Net Income |
-$23.0M -$28.6M – -$17.5M
|
-$60.0M -$60.0M – -$60.0M
|
-$10.0M -$10.0M – -$10.0M
|
-$1.6M -$1.6M – -$1.6M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 25, 2026 12:37pm (1d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +134.3% | +75.8% | -60.4% | -44.3% |
| Gross Profit Growth | +59.1% | +28.1% | -53.7% | -40.1% |
| Operating Income Growth | +82.0% | -127.4% | -505.6% | -11.5% |
| Net Income Growth | +113.6% | -1,170.2% | -184.2% | -203.8% |
| EBITDA Growth | +166.6% | -95.2% | -1,364.3% | -237.7% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-03 | Harlev Ohad | 0.00 | $0.00 | $0 | |
| 2025-12-04 | Walker Mark D | C-Conversion | 300,000.00 | $0.00 | $0 |
| 2025-12-04 | Walker Mark D | C-Conversion | 300,000.00 | $0.00 | $0 |
| 2025-12-04 | Direct Digital Management, LLC | C-Conversion | 300,000.00 | $0.00 | $0 |
| 2025-12-04 | Direct Digital Management, LLC | C-Conversion | 300,000.00 | $0.00 | $0 |
| 2025-12-04 | Direct Digital Management, LLC | J-Other | 300,000.00 | $0.00 | $0 |
| 2025-11-13 | Walker Mark D | S-Sale | 27,492.00 | $0.37 | $10,172 |
| 2025-11-14 | Walker Mark D | S-Sale | 245,008.00 | $0.21 | $51,452 |
| 2025-11-13 | SMITH W KEITH | S-Sale | 71,242.00 | $0.37 | $26,360 |
| 2025-11-14 | SMITH W KEITH | S-Sale | 100,000.00 | $0.21 | $21,000 |
| 2025-09-11 | Direct Digital Management, LLC | C-Conversion | 872,500.00 | $0.00 | $0 |
| 2025-09-11 | Direct Digital Management, LLC | C-Conversion | 872,500.00 | $0.00 | $0 |
| 2025-09-11 | Direct Digital Management, LLC | J-Other | 872,500.00 | $0.00 | $0 |
| 2025-09-11 | SMITH W KEITH | C-Conversion | 600,000.00 | $0.00 | $0 |
| 2025-09-11 | SMITH W KEITH | C-Conversion | 600,000.00 | $0.00 | $0 |
| 2025-09-11 | Walker Mark D | C-Conversion | 272,500.00 | $0.00 | $0 |
| 2025-09-11 | Walker Mark D | C-Conversion | 272,500.00 | $0.00 | $0 |
| 2025-08-18 | Walker Mark D | S-Sale | 24,313.00 | $0.39 | $9,482 |
| 2025-08-15 | Walker Mark D | S-Sale | 22,369.00 | $0.41 | $9,171 |
| 2025-08-19 | Walker Mark D | S-Sale | 23,000.00 | $0.39 | $8,970 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for DRCT — it's generated by the pipeline (
market-narrative step).
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My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30