Technology · Software - Application
Price
$1.26
Market Cap
$18.7M
Employees
73
Beta
1.15
Avg Volume
208,946
CEO
Robert C. Buchner
Business Description
Inuvo, Inc., an advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. The company offers IntentKey, an artificial intelligence, data analytics, and automation tool that can optimize the purchase and placement of advertising in real time without consumer data, which can serve multiple creative formats including agencies and brands; CTV, video, audio, native, display channels; and platform. The company sells its information technology solutions to agencies, brands, and large consolidators of advertising demand. It markets its products through websites, social media platforms, blogs, public relations, trade shows, and conferences. The company is headquartered in Little Rock, Arkansas.
Business History
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-3.60
Stock Price: $1.26
EPS (Diluted): -0.35
EPS (Diluted): -0.35
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
3.62
Stock Price: $1.26
Total Equity: $10.02M
Shares: 14,625,931
Total Equity: $10.02M
Shares: 14,625,931
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-16.13
Market Cap: $18.67M
Total Debt: $3.29M
Cash: $2.84M
EBITDA: -$2.32M
Total Debt: $3.29M
Cash: $2.84M
EBITDA: -$2.32M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$37.5M
Market Cap: $18.67M
Total Debt: $3.29M
Cash: $2.84M
Total Debt: $3.29M
Cash: $2.84M
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
0.42
Stock Price: $1.26
Revenue: $86.21M
Shares: 14,625,931
Revenue: $86.21M
Shares: 14,625,931
EV/Sales (Total value vs revenue — works when P/E can't)
API0.43
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
74.5%
Gross Profit: $64.21M
Revenue: $86.21M
Revenue: $86.21M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-7.8%
Operating Income: -$6.70M
Revenue: $86.21M
Revenue: $86.21M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-5.9%
Net Income: -$5.10M
Revenue: $86.21M
Revenue: $86.21M
ROE (Profit from shareholder equity)
CALCNet Income / Total Equity
-50.8%
Net Income: -$5.10M
Total Equity: $10.02M
Total Equity: $10.02M
ROIC (Profit from all invested capital)
CALCNOPAT / Invested Capital
-64.1%
Operating Income: -$6.70M
Tax Rate: -0.2%
Equity: $10.02M
Total Debt: $3.29M
Cash: $2.84M
Tax Rate: -0.2%
Equity: $10.02M
Total Debt: $3.29M
Cash: $2.84M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
0.64
Current Assets: $9.22M
Current Liabilities: $14.29M
Current Liabilities: $14.29M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.33
Short-Term Debt: $3.29M
Long-Term Debt: $0.00
Total Debt: $3.29M
Total Equity: $10.02M
Long-Term Debt: $0.00
Total Debt: $3.29M
Total Equity: $10.02M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$5.89
Revenue: $86.21M
Shares: 14,625,931
Shares: 14,625,931
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$0.69
Total Equity: $10.02M
Shares: 14,625,931
Shares: 14,625,931
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$-0.23
Operating CF: -$1.79M
CapEx: -$1.60M
Shares: 14,625,931
CapEx: -$1.60M
Shares: 14,625,931
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $1.26
Stock Price: $1.26
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$5.10M
Net Income: -$5.10M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares INUV against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 21, 2026 9:46pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $59.8M | $75.6M | $73.9M | $83.8M | $86.2M |
| Cost of Revenue | $15.9M | $30.2M | $10.5M | $12.0M | $22.0M |
| Gross Profit | $43.9M | $45.4M | $63.4M | $71.8M | $64.2M |
| Operating Expenses | $51.7M | $58.0M | $73.8M | $77.3M | $70.9M |
| Operating Income | -$7.8M | -$12.6M | -$10.4M | -$5.5M | -$6.7M |
| Net Income | -$7.6M | -$13.1M | -$10.4M | -$5.8M | -$5.1M |
| EBITDA | -$4.0M | -$10.4M | -$7.6M | -$2.7M | -$2.3M |
| EPS | $-0.65 | $-1.09 | $-0.79 | $-0.41 | $-0.35 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 21, 2026 9:46pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $10.5M | $2.9M | $4.4M | $2.5M | $2.8M |
| Total Current Assets | $23.1M | $16.4M | $14.7M | $15.6M | $9.2M |
| Total Assets | $44.0M | $35.6M | $32.4M | $32.2M | $24.9M |
| Current Liabilities | $10.7M | $13.6M | $14.5M | $17.9M | $14.3M |
| Long-Term Debt | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $11.2M | $13.8M | $15.4M | $18.7M | $14.8M |
| Total Equity | $32.8M | $21.7M | $17.0M | $13.5M | $10.0M |
| Retained Earnings | -$144.0M | -$157.1M | -$167.4M | -$173.2M | -$178.3M |
Cash Flow (Annual)
Last updated: Jun 21, 2026 9:46pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$5.3M | -$5.6M | -$2.6M | $229,554 | -$1.8M |
| Capital Expenditure | -$1.6M | -$1.7M | -$1.7M | -$1.9M | -$1.6M |
| Free Cash Flow | -$6.9M | -$7.3M | -$4.2M | -$1.6M | -$3.4M |
| Acquisitions (net) | $3.0M | $1.7T | $0 | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $-196,894 | $0 | $-302,587 | $0 |
| Net Change in Cash | $2.6M | -$7.5M | $1.5M | -$2.0M | $380,676 |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 3:18am (6h ago)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$49.6M $45.3M – $54.1M
|
$40.5M $37.1M – $44.2M
|
$115.7M $105.9M – $126.2M
|
$123.5M $113.0M – $134.7M
|
| EBITDA |
$2.9M $2.7M – $3.2M
|
$2.4M $2.2M – $2.6M
|
$6.8M $6.2M – $7.5M
|
$7.3M $6.7M – $8.0M
|
| Net Income |
-$3.0M -$3.4M – -$2.7M
|
-$2.1M -$2.3M – -$1.8M
|
$6.3M $5.6M – $7.0M
|
$9.1M $8.1M – $10.1M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 21, 2026 9:46pm (5d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +26.4% | -2.2% | +13.4% | +2.9% |
| Gross Profit Growth | +3.3% | +39.8% | +13.1% | -10.5% |
| Operating Income Growth | -62.8% | +17.8% | +46.9% | -21.4% |
| Net Income Growth | -72.4% | +20.7% | +44.5% | +11.6% |
| EBITDA Growth | -156.5% | +26.5% | +64.7% | +13.7% |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for INUV — it's generated by the pipeline (
market-narrative step).
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My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30