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What this page is: Delvantic's full research page for MediaAlpha, Inc. (MAX) — AI-driven forensic equity research: mechanical valuation models (DCF, EPV, anchored-PE, scenario) plus three independent AI lenses (Quality / Value / Sentiment). Everything below is rendered server-side; you are not missing content that requires JavaScript. All scores are predictions and research opinions, not financial advice.
Page map (sections in order; each card carries a stable
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profile-header/price-overview— company profile, live quote, market capextended-analysis— the core: three AI lens reads with findings, scores, and the analyst memofuture-predictions— our forward price-band predictionsmarket-narrative/ai-findings/gpt-critique— narrative context, cross-model findings, and an adversarial critique of our own analysis (near the end of the document)- Members-only sections (render as login gates for anonymous readers):
price-history,income-trend,key-metrics,financials(statement tables),insider-trading. The analysis above is public; the raw data tables require a free account.
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any ticker resolves at delvantic.com/stock/TICKER ·
raw inputs are public-company filings and market data (via licensed data feeds);
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Communication Services · Internet Content & Information
Los Angeles, CA 90017, United States
mediaalpha.com
Price
$13.54
Market Cap
$829.5M
Employees
147
Beta
1.17
Avg Volume
1,092,440
CEO
Mr. Steven M. Yi J.D.
MediaAlpha, Inc. operates as a technology platform in the digital advertising industry. The company specializes in creating an efficient and transparent marketplace where advertisers and publishers can engage in programmatic buying and selling of targeted media. MediaAlpha focuses on vertical search marketplaces, primarily impacting sectors such as insurance, travel, and other consumer services, where precise targeting and audience reach are crucial for maximizing returns on advertising spends. The company's platform is designed to leverage data analytics and real-time bidding processes, optimizing the way advertisers connect with prospective customers. By facilitating these transactions with enhanced transparency and control, MediaAlpha plays a vital role in the digital advertising ecosystem, helping drive more tailored and effective ad campaigns.
Runs with full report
Earnings Schedule
Checked daily · calendar updated Aug 10 No upcoming print on the calendar yet — companies typically confirm a few weeks ahead. Last print was Jul 29, 2026.
EPS surprise history — vs analyst consensus · 4 prints of vendor history
+1.9%
Jan '26
+3.3%
Feb '26
-11.8%
Apr '26
-6.7%
Jul '26
| Print date | EPS est. | EPS actual | Revenue est. | Revenue actual |
|---|---|---|---|---|
| Jul 29, 2026 | $0.30 | $0.28 -6.7% | — | — |
| Apr 29, 2026 | $0.34 | $0.30 -11.8% | — | — |
| Feb 17, 2026 | $3.94 | $4.07 +3.3% | — | — |
| Jan 29, 2026 | $6.45 | $6.57 +1.9% | — | — |
Green = beat the estimate, red = missed. An earnings print is the fastest way a thesis changes — our designations should be re-read after each one.
Recent SEC Filings
| Filed | Form | Document |
|---|---|---|
| Aug 5, 2026 | 4 | View |
| Aug 5, 2026 | 4 | View |
| Jul 29, 2026 | 4 | View |
| Jul 29, 2026 | 10-Q | View |
| Jul 29, 2026 | 8-K | View |
| Jul 28, 2026 | SCHEDULE 13G | View |
| Jul 22, 2026 | 4 | View |
| Jul 17, 2026 | 4 | View |
| Jul 17, 2026 | 4 | View |
| Jul 16, 2026 | 144 | View |
| Jul 15, 2026 | 4 | View |
| Jul 15, 2026 | 4 | View |
Filings link to the SEC’s EDGAR system. Annual/quarterly reports (10-K, 10-Q, 20-F) carry the full story; 8-K/6-K current reports are the fastest signal that something material happened.
Price Overview
Last updated: Aug 11, 2026 11:00am (just now)
Current data · timestamped when a report runs
$13.17
Change · Aug 11
-0.37 (-2.73%)
Day Range
$13.10 – $13.59
52-Week Range
$7.09 – $14.70
50-Day MA
$12.00
200-Day MA
$10.91
Volume
5,247.00
Share Structure
Outstanding
61,300,000.00
Float
27,634,780.00
Free Float
45.1%
Moderate free float
— 45.1% of shares trade freely, ~54.9% held by insiders/institutions
Reasonable but insiders still hold a significant stake. This can be positive (skin in the game) but may limit liquidity during sell-offs.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
TD Twelve Data statement
HEX SEC filing
P/E Ratio (Price per dollar of earnings)
HEXStock Price / EPS (Diluted)
34.72
Stock Price: $13.54
EPS (Diluted): 0.39
EPS (Diluted): 0.39
P/B Ratio (Price vs net asset value)
HEXStock Price / Book Value Per Share
—
Stock Price: $13.54
Total Equity: -$29.19M
Shares: 66,786,155
Total Equity: -$29.19M
Shares: 66,786,155
EV/EBITDA (Total value vs operating profit)
HEXEnterprise Value / EBITDA
32.88
Market Cap: $829.51M
Total Debt: $153.41M
Cash: $46.88M
EBITDA: $25.37M
Total Debt: $153.41M
Cash: $46.88M
EBITDA: $25.37M
Enterprise Value (Takeover price (cap + debt - cash))
HEXMarket Cap + Total Debt - Cash
$834.3M
Market Cap: $829.51M
Total Debt: $153.41M
Cash: $46.88M
Total Debt: $153.41M
Cash: $46.88M
Gross Margin (Revenue left after direct costs)
HEXGross Profit / Revenue
15.0%
Gross Profit: $167.54M
Revenue: $1.11B
Revenue: $1.11B
Operating Margin (Revenue left after all operations)
HEXOperating Income / Revenue
2.0%
Operating Income: $22.12M
Revenue: $1.11B
Revenue: $1.11B
Net Margin (Revenue left as actual profit)
HEXNet Income / Revenue
2.3%
Net Income: $25.62M
Revenue: $1.11B
Revenue: $1.11B
ROE (Profit from shareholder equity)
HEXNet Income / Total Equity
—
Net Income: $25.62M
Total Equity: -$29.19M
Total Equity: -$29.19M
ROIC (Profit from all invested capital)
HEXNOPAT / Invested Capital
—
Operating Income: $22.12M
Tax Rate: 124.1%
Equity: -$29.19M
Total Debt: $153.41M
Cash: $46.88M
Tax Rate: 124.1%
Equity: -$29.19M
Total Debt: $153.41M
Cash: $46.88M
Current Ratio (Can it pay short-term bills)
HEXCurrent Assets / Current Liabilities
1.18
Current Assets: $174.37M
Current Liabilities: $147.65M
Current Liabilities: $147.65M
Debt/Equity (Leverage — debt vs equity)
HEXTotal Debt / Total Equity
—
Short-Term Debt: $21.81M
Long-Term Debt: $131.60M
Total Debt: $153.41M
Total Equity: -$29.19M
Long-Term Debt: $131.60M
Total Debt: $153.41M
Total Equity: -$29.19M
Rev/Share (Top-line per share)
HEXRevenue / Shares Outstanding
$16.67
Revenue: $1.11B
Shares: 66,786,155
Shares: 66,786,155
Book Value/Share (Net assets per share)
HEX(Total Assets - Total Liabilities) / Shares
—
Total Equity: -$29.19M
Shares: 66,786,155
Shares: 66,786,155
FCF/Share (Real cash generated per share)
HEX(Operating Cash Flow + CapEx) / Shares
$0.98
Operating CF: $65.60M
CapEx: -$340,000
Shares: 66,786,155
CapEx: -$340,000
Shares: 66,786,155
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
TDLast Annual Dividend / Stock Price
—
Last Dividend: $0.00
Stock Price: $13.54
Stock Price: $13.54
Payout Ratio (Earnings paid out as dividends)
HEXDividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $25.62M
Net Income: $25.62M
Dividends paid not available in cash flow statement
Income Statement (Annual)
Last updated: Aug 6, 2026 7:55am (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $645.3M | $459.1M | $388.1M | $864.7M | $1.1B |
| Cost of Revenue | $543.8M | $389.0M | $321.4M | $721.1M | $946.1M |
| Gross Profit | $101.5M | $70.1M | $66.7M | $143.6M | $167.5M |
| Operating Expenses | $99.4M | $105.4M | $106.6M | $100.8M | $145.4M |
| Operating Income | $2.1M | -$35.4M | -$39.9M | $42.7M | $22.1M |
| Net Income | -$5.3M | -$57.7M | -$40.4M | $16.6M | $25.6M |
| EBITDA | $5.5M | -$29.2M | -$32.7M | $49.4M | $25.4M |
| EPS | $-0.14 | $-1.37 | $-0.89 | $0.31 | $0.46 |
| EPS (Diluted) | $-0.19 | $-1.37 | $-0.89 | $0.31 | $0.39 |
Balance Sheet (Annual)
Last updated: Aug 6, 2026 7:55am (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $50.6M | $14.5M | $17.3M | $43.3M | $46.9M |
| Total Current Assets | $137.1M | $80.4M | $74.6M | $189.9M | $174.4M |
| Total Assets | $289.8M | $170.1M | $153.9M | $262.4M | $383.8M |
| Current Liabilities | $84.2M | $76.9M | $79.7M | $133.0M | $147.6M |
| Long-Term Debt | $178.1M | $174.3M | $162.4M | $153.6M | $131.6M |
| Total Liabilities | $351.4M | $256.2M | $248.4M | $308.7M | $413.0M |
| Total Equity | -$61.6M | -$86.1M | -$94.4M | -$46.2M | -$29.2M |
| Retained Earnings | -$424.5M | -$482.1M | -$522.6M | -$505.9M | -$480.3M |
Cash Flow (Annual)
Last updated: Aug 6, 2026 7:55am (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $28.6M | $28.3M | $20.2M | $45.9M | $65.6M |
| Capital Expenditure | $-650,000 | $-98,000 | $-73,000 | $-254,000 | $-340,000 |
| Free Cash Flow | $28.0M | $28.2M | $20.2M | $45.6M | $65.3M |
| Acquisitions (net) | $0 | -$49.7M | $0 | $0 | — |
| Net Debt Issued / (Repaid) | $3.6M | -$9.5M | -$9.5M | -$12.5M | -$9.5M |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | — | — | — | — | — |
| Net Change in Cash | $27.0M | -$36.0M | $2.7M | $26.0M | $3.6M |
Growth Trends (YoY %)
Last updated: Aug 6, 2026 7:55am (5d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | -28.9% | -15.4% | +122.8% | +28.8% |
| Gross Profit Growth | -31.0% | -4.8% | +115.2% | +16.7% |
| Operating Income Growth | -1,746.8% | -12.8% | +207.0% | -48.2% |
| Net Income Growth | -993.2% | +29.9% | +141.1% | +54.1% |
| EBITDA Growth | -631.5% | -11.7% | +251.3% | -48.6% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-29 | Nonko Eugene | S-Sale | 4,952.00 | $14.05 | $69,571 |
| 2026-07-29 | Nonko Eugene | S-Sale | 9,524.00 | $14.05 | $133,780 |
| 2026-07-28 | Nonko Eugene | S-Sale | 6,622.00 | $13.86 | $91,776 |
| 2026-07-28 | Nonko Eugene | S-Sale | 10,843.00 | $13.78 | $149,375 |
| 2026-07-27 | Nonko Eugene | S-Sale | 3,282.00 | $13.28 | $43,572 |
| 2026-07-27 | Nonko Eugene | S-Sale | 8,205.00 | $13.28 | $108,933 |
| 2026-07-22 | Nonko Eugene | S-Sale | 4,952.00 | $13.81 | $68,399 |
| 2026-07-22 | Nonko Eugene | S-Sale | 9,524.00 | $13.71 | $130,600 |
| 2026-07-21 | Nonko Eugene | S-Sale | 4,952.00 | $14.33 | $70,971 |
| 2026-07-21 | Nonko Eugene | S-Sale | 9,524.00 | $14.33 | $136,475 |
| 2026-07-20 | Nonko Eugene | S-Sale | 4,952.00 | $13.87 | $68,685 |
| 2026-07-20 | Nonko Eugene | S-Sale | 9,524.00 | $13.82 | $131,658 |
| 2026-07-17 | Yeh Kuanling Amy | S-Sale | 3,000.00 | $13.95 | $41,850 |
| 2026-07-17 | Yi Steven | S-Sale | 12,333.00 | $14.20 | $175,095 |
| 2026-07-16 | Yeh Kuanling Amy | S-Sale | 10,000.00 | $14.51 | $145,080 |
| 2026-07-16 | Yi Steven | S-Sale | 82,457.00 | $14.39 | $1.2M |
Industry Benchmarks
Compares MAX against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for MAX — it's generated by the pipeline (
market-narrative step).
Claude Reading
No AI findings yet for MAX — they're generated by the
pipeline (
ai-findings step) when a report is run on this ticker.
GPT Reading
No GPT reading yet for MAX — it's generated by the
pipeline (
gpt-critique step) after the other Big-3 seats, when a
report is run on this ticker.
Grok Reading
No Grok reading yet for MAX — it's generated by the
pipeline (
grok-critique step) alongside the other Big-3 seats, when a
report is run on this ticker.
Advanced Analysis Forensic deep-dive · four lenses
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Data via Financial Modeling Prep · Cached for performance · twelvedata
v1.1.525 · a5aac093 · 2026-08-10 20:52:14