Consumer Cyclical · Specialty Retail
Price
$2.05
Market Cap
$16.8M
Employees
347
Beta
0.51
Avg Volume
14,095
CEO
Yiming Fan
Business Description
MOGU Inc., through its various subsidiaries, manages a significant online fashion and lifestyle e-commerce platform catering to consumers across the People's Republic of China. This digital marketplace features an extensive array of products, encompassing fashion apparel, beauty items, and accessories, primarily sourced from a wide network of third-party merchants. Furthermore, the company facilitates the sale of personal care products, makeup, food, medical beauty services, healthcare supplies, groceries, and household essentials. Beyond its retail operations, MOGU Inc. provides a range of services to both its merchants and end-users, including online marketing, commission-based transaction processing, financial solutions, and technological support. It also offers specialized technology services directly to brand owners. Customers can access MOGU's diverse offerings via its mobile applications, most notably the flagship Mogujie app and various mini-programs hosted on Weixin (WeChat). The company also maintains a strong online presence through its dedicated websites, which include Mogu.com, Mogujie.com, and Meilishuo.com. Established in 2011 and headquartered in Hangzhou, China, the company was initially known as Meili Inc. before officially rebranding as MOGU Inc. in November 2018.
Business History
Price Overview
Price at report time · Jul 3, 6:41am (0m ago)
$2.05
Change · Jul 3
+0.24 (+13.26%)
Day Range
$1.88 – $2.12
52-Week Range
$1.27 – $8.10
50-Day MA
$2.11
200-Day MA
$2.50
Volume
19,079.00
Right now · live
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Real-time — the change above is the move since the report (over 0m).
Share Structure
Outstanding
8,173,641.00
Float
7,098,682.00
Free Float
86.8%
High free float
— 86.8% of shares trade freely, ~13.2% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Small absolute float (7.1M shares) — even with a decent free float %, volume can be thin. Check average daily volume before sizing a position.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
63.63
Stock Price: $2.05
EPS (Diluted): 0.21
EPS (Diluted): 0.21
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
0.25
Stock Price: $2.05
Total Equity: $506.23M
Shares: 8,791,147
Total Equity: $506.23M
Shares: 8,791,147
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
0.29
Market Cap: $16.76M
Total Debt: $527,019
Cash: $133.64M
EBITDA: -$66.45M
Total Debt: $527,019
Cash: $133.64M
EBITDA: -$66.45M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
-$7.1M
Market Cap: $16.76M
Total Debt: $527,019
Cash: $133.64M
Total Debt: $527,019
Cash: $133.64M
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
28.4%
Gross Profit: $34.57M
Revenue: $121.54M
Revenue: $121.54M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-63.8%
Operating Income: -$77.56M
Revenue: $121.54M
Revenue: $121.54M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
1.5%
Net Income: $1.78M
Revenue: $121.54M
Revenue: $121.54M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
0.4%
Net Income: $1.78M
Total Equity: $506.23M
Total Equity: $506.23M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-5.3%
Operating Income: -$77.56M
Tax Rate: 65.6%
Equity: $506.23M
Total Debt: $527,019
Cash: $133.64M
Tax Rate: 65.6%
Equity: $506.23M
Total Debt: $527,019
Cash: $133.64M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.07
Current Assets: $340.84M
Current Liabilities: $317.36M
Current Liabilities: $317.36M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.00
Short-Term Debt: $527,019
Long-Term Debt: $0.00
Total Debt: $527,019
Total Equity: $506.23M
Long-Term Debt: $0.00
Total Debt: $527,019
Total Equity: $506.23M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$13.82
Revenue: $121.54M
Shares: 8,791,147
Shares: 8,791,147
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$57.58
Total Equity: $506.23M
Shares: 8,791,147
Shares: 8,791,147
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$-8.87
Operating CF: -$67.92M
CapEx: -$10.08M
Shares: 8,791,147
CapEx: -$10.08M
Shares: 8,791,147
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $2.05
Stock Price: $2.05
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $1.78M
Net Income: $1.78M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares MOGU against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jul 3, 2026 6:41am (just now)| Metric | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Revenue | $337.5M | $232.1M | $160.3M | $141.2M | $121.5M |
| Cost of Revenue | $159.6M | $113.9M | $91.2M | $84.8M | $87.0M |
| Gross Profit | $177.9M | $118.2M | $69.2M | $56.5M | $34.6M |
| Operating Expenses | $848.9M | $305.6M | $148.3M | $157.6M | $112.1M |
| Operating Income | -$670.5M | -$187.4M | -$79.2M | -$101.1M | -$77.6M |
| Net Income | -$639.8M | -$178.0M | -$59.3M | -$62.6M | $1.8M |
| EBITDA | -$322.8M | -$114.8M | -$51.4M | -$43.7M | -$66.4M |
| EPS | $-75.00 | $-20.91 | $-6.84 | $-7.77 | $0.21 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jul 3, 2026 6:41am (just now)| Metric | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Cash & Equivalents | $438.6M | $416.2M | $358.8M | $82.0M | $133.6M |
| Total Current Assets | $718.9M | $665.6M | $507.8M | $485.6M | $340.8M |
| Total Assets | $1.2B | $1.0B | $938.4M | $858.2M | $823.8M |
| Current Liabilities | $321.8M | $335.7M | $321.8M | $320.9M | $317.4M |
| Long-Term Debt | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $334.8M | $339.8M | $323.9M | $321.2M | $317.6M |
| Total Equity | $789.7M | $644.0M | $588.4M | $509.0M | $506.2M |
| Retained Earnings | -$8.6B | -$8.8B | -$8.9B | -$8.9B | -$8.9B |
Cash Flow (Annual)
Last updated: Jul 3, 2026 6:41am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$77.9M | -$114.4M | -$10.1M | -$40.5M | -$67.9M |
| Capital Expenditure | -$152.6M | -$55.1M | -$55.5M | -$94.2M | -$10.1M |
| Free Cash Flow | -$230.6M | -$169.5M | -$65.6M | -$134.6M | -$78.0M |
| Acquisitions (net) | $0 | -$36.1M | $0 | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | -$119.9M | -$9.7M | -$1.3M | $0 | $-822,000 |
| Net Change in Cash | -$314.5M | -$103.5M | -$22.4M | -$57.7M | -$276.8M |
Analyst Estimates (Annual)
Last updated: Jul 3, 2026 6:41am (just now)| Metric | 2029 | 2030 | 2031 | 2032 |
|---|---|---|---|---|
| Revenue |
$530.7M $530.7M – $530.7M
|
$647.3M $647.3M – $647.3M
|
$747.0M $747.0M – $747.0M
|
$710.4M $710.4M – $710.4M
|
| EBITDA |
-$278.9M -$278.9M – -$278.9M
|
-$340.2M -$340.2M – -$340.2M
|
-$392.6M -$392.6M – -$392.6M
|
-$373.3M -$373.3M – -$373.3M
|
| Net Income |
-$14.2M -$14.2M – -$14.2M
|
-$2.3M -$2.3M – -$2.3M
|
$46.9M $46.9M – $46.9M
|
$0 |
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jul 3, 2026 6:41am (just now)| Metric | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Revenue Growth | -31.2% | -30.9% | -11.9% | -13.9% |
| Gross Profit Growth | -33.6% | -41.5% | -18.3% | -38.8% |
| Operating Income Growth | +72.0% | +57.8% | -27.7% | +23.3% |
| Net Income Growth | +72.2% | +66.7% | -5.5% | +102.9% |
| EBITDA Growth | +64.4% | +55.2% | +15.0% | -52.1% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-30 | Chen Qi | P-Purchase | 15,000.00 | $1.68 | $25,125 |
| 2026-03-25 | FENG QI QI | 0.00 | $0.00 | $0 | |
| 2026-03-25 | Teoh Andrew Hong | 0.00 | $0.00 | $0 | |
| 2026-03-23 | Chen Qi | 0.00 | $0.00 | $0 | |
| 2026-03-23 | Chen Qi | 0.00 | $0.00 | $0 | |
| 2026-03-23 | Chen Qi | 0.00 | $0.00 | $0 | |
| 2026-03-23 | Chen Qi | 0.00 | $0.00 | $0 | |
| 2026-03-17 | FAN YIMING | 0.00 | $0.00 | $0 | |
| 2026-03-16 | Rong Shengwen | 0.00 | $0.00 | $0 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for MOGU — it's generated by the pipeline (
market-narrative step).
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.373 · 697c9e64 · 2026-07-02 20:17:59