Technology · Software - Application
Price
$0.46
Market Cap
$1.4M
Employees
13
Beta
-0.10
Avg Volume
121,665
CEO
Ronen Luzon
Business Description
My Size, Inc., an Israeli company based in Airport City, specializes in developing and marketing mobile measurement technologies. These innovative solutions cater to various sectors, including online fashion and apparel retail, parcel shipping, and do-it-yourself projects. Their product offerings include: MySizeID: An application that allows consumers to create a personalized online profile of their body measurements, facilitating accurate clothing fit when shopping online. BoxSize: A parcel measurement app that enables users to determine the dimensions of their packages using a smartphone, calculate shipping costs, and arrange for convenient pickup services. SizeUp: An application that effectively transforms a smartphone into a digital tape measure. SizeIT: A smart measuring tape Software Development Kit (SDK) designed to provide users with the ability to instantly and precisely measure objects with a simple movement of their mobile device. Established in 1999, the company was originally known as Knowledgetree Ventures, Inc. before officially adopting the name My Size, Inc. in January 2014.
Business History
Price Overview
Last updated: Jun 27, 2026 9:03am (just now)$0.46
+0.02 (+5.15%)
Day Range
$0.44 – $0.46
52-Week Range
$0.38 – $1.65
50-Day MA
$0.54
200-Day MA
$0.80
Volume
15,463.00
Analyst Price Targets
Low
$5.00
Consensus
$5.00
High
$5.00
(1 analysts)
Share Structure
Outstanding
3,137,399.00
Float
2,874,061.00
Free Float
91.6%
High free float
— 91.6% of shares trade freely, ~8.4% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Small absolute float (2.9M shares) — even with a decent free float %, volume can be thin. Check average daily volume before sizing a position.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-0.24
Stock Price: $0.46
EPS (Diluted): -1.87
EPS (Diluted): -1.87
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
0.46
Stock Price: $0.46
Total Equity: $5.16M
Shares: 3,136,976
Total Equity: $5.16M
Shares: 3,136,976
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-0.34
Market Cap: $1.43M
Total Debt: $925,000
Cash: $2.30M
EBITDA: -$5.40M
Total Debt: $925,000
Cash: $2.30M
EBITDA: -$5.40M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$1.1M
Market Cap: $1.43M
Total Debt: $925,000
Cash: $2.30M
Total Debt: $925,000
Cash: $2.30M
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
0.25
Stock Price: $0.46
Revenue: $9.36M
Shares: 3,136,976
Revenue: $9.36M
Shares: 3,136,976
EV/Sales (Total value vs revenue — works when P/E can't)
API0.12
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
32.0%
Gross Profit: $3.00M
Revenue: $9.36M
Revenue: $9.36M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-59.8%
Operating Income: -$5.60M
Revenue: $9.36M
Revenue: $9.36M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-62.5%
Net Income: -$5.85M
Revenue: $9.36M
Revenue: $9.36M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-105.3%
Net Income: -$5.85M
Total Equity: $5.16M
Total Equity: $5.16M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-82.3%
Operating Income: -$5.60M
Tax Rate: 0.0%
Equity: $5.16M
Total Debt: $925,000
Cash: $2.30M
Tax Rate: 0.0%
Equity: $5.16M
Total Debt: $925,000
Cash: $2.30M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.87
Current Assets: $7.74M
Current Liabilities: $4.13M
Current Liabilities: $4.13M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.18
Short-Term Debt: $94,000
Long-Term Debt: $831,000
Total Debt: $925,000
Total Equity: $5.16M
Long-Term Debt: $831,000
Total Debt: $925,000
Total Equity: $5.16M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$2.98
Revenue: $9.36M
Shares: 3,136,976
Shares: 3,136,976
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$1.64
Total Equity: $5.16M
Shares: 3,136,976
Shares: 3,136,976
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$-1.64
Operating CF: -$5.14M
CapEx: -$16,000
Shares: 3,136,976
CapEx: -$16,000
Shares: 3,136,976
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $0.46
Stock Price: $0.46
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$5.85M
Net Income: -$5.85M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares MYSZ against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 24, 2026 11:16am (2d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $131,000 | $4.5M | $7.0M | $8.3M | $9.4M |
| Cost of Revenue | $0 | $3.8M | $4.3M | $4.9M | $6.4M |
| Gross Profit | $131,000 | $634,000 | $2.7M | $3.3M | $3.0M |
| Operating Expenses | $10.7M | $8.7M | $9.5M | $7.3M | $8.6M |
| Operating Income | -$10.6M | -$8.1M | -$6.7M | -$3.9M | -$5.6M |
| Net Income | -$10.5M | -$8.3M | -$6.4M | -$4.0M | -$5.9M |
| EBITDA | -$10.4M | -$7.9M | -$5.1M | -$3.6M | -$5.4M |
| EPS | $-142.00 | $-59.79 | $-20.01 | $-4.39 | $-1.87 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 24, 2026 11:16am (2d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $10.7M | $2.1M | $2.2M | $4.9M | $2.3M |
| Total Current Assets | $11.6M | $6.1M | $6.6M | $9.1M | $7.7M |
| Total Assets | $12.6M | $9.7M | $9.0M | $10.1M | $10.2M |
| Current Liabilities | $1.2M | $4.2M | $3.9M | $3.0M | $4.1M |
| Long-Term Debt | $0 | $376,000 | $249,000 | $146,000 | $831,000 |
| Total Liabilities | $1.7M | $5.2M | $4.3M | $3.2M | $5.0M |
| Total Equity | $10.9M | $4.5M | $4.7M | $6.9M | $5.2M |
| Retained Earnings | -$45.2M | -$53.5M | -$59.9M | -$63.9M | -$69.7M |
Cash Flow (Annual)
Last updated: Jun 24, 2026 11:16am (2d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$7.3M | -$7.3M | -$6.1M | -$3.1M | -$5.1M |
| Capital Expenditure | $-23,000 | $-27,000 | $-7,000 | $-7,000 | $-16,000 |
| Free Cash Flow | -$7.3M | -$7.3M | -$6.1M | -$3.1M | -$5.2M |
| Acquisitions (net) | $0 | $-866,000 | $0 | $38,000 | $-187,000 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $0 | $0 | $0 | $0 |
| Net Change in Cash | $9.2M | -$8.6M | $-99,000 | $2.6M | -$2.3M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 3:14am (5h ago)| Metric | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Revenue |
$7.7M $7.7M – $7.7M
|
$9.3M $9.3M – $9.3M
|
$9.6M $9.6M – $9.6M
|
$13.0M $13.0M – $13.0M
|
| EBITDA |
-$6.4M -$6.4M – -$6.4M
|
-$7.0M -$7.0M – -$7.0M
|
-$7.2M -$7.2M – -$7.2M
|
-$9.7M -$9.7M – -$9.7M
|
| Net Income |
-$18.6M -$18.6M – -$18.6M
|
-$12.7M -$12.7M – -$12.7M
|
-$8.0M -$8.0M – -$8.0M
|
-$8.5M -$8.5M – -$8.5M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 24, 2026 11:16am (2d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +3,303.8% | +56.9% | +18.0% | +13.4% |
| Gross Profit Growth | +384.0% | +330.8% | +21.7% | -9.7% |
| Operating Income Growth | +23.3% | +16.9% | +41.5% | -41.9% |
| Net Income Growth | +21.0% | +23.2% | +37.4% | -46.5% |
| EBITDA Growth | +24.1% | +35.6% | +29.3% | -49.8% |
Insider Trading (Recent)
Last updated: Jun 27, 2026 3:14am (5h ago)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2025-12-29 | Luzon Ronen | P-Purchase | 3,750.00 | $0.78 | $2,925 |
| 2025-12-15 | Luzon Ronen | A-Award | 215,000.00 | $0.00 | $0 |
| 2025-12-15 | Luzon Ronen | A-Award | 60,000.00 | $0.00 | $0 |
| 2025-12-15 | Branitzky Oron | A-Award | 15,000.00 | $0.00 | $0 |
| 2025-12-15 | Elmaliah Oren | A-Award | 30,000.00 | $0.00 | $0 |
| 2025-12-15 | Cembrero Saralegui Borja | A-Award | 110,000.00 | $0.00 | $0 |
| 2025-12-15 | Pardo Billy | A-Award | 215,000.00 | $0.00 | $0 |
| 2025-12-15 | Pardo Billy | A-Award | 60,000.00 | $0.00 | $0 |
| 2025-12-15 | Zimmerman Guy | A-Award | 15,000.00 | $0.00 | $0 |
| 2025-12-15 | Golan Roy | A-Award | 15,000.00 | $0.00 | $0 |
| 2025-12-15 | Kaufman Arik | A-Award | 15,000.00 | $0.00 | $0 |
| 2025-12-01 | Luzon Ronen | P-Purchase | 2,600.00 | $0.91 | $2,353 |
| 2025-11-25 | Luzon Ronen | P-Purchase | 14,000.00 | $0.90 | $12,530 |
| 2025-11-24 | Luzon Ronen | P-Purchase | 235.00 | $0.89 | $208 |
| 2025-11-20 | Luzon Ronen | P-Purchase | 3,000.00 | $0.77 | $2,310 |
| 2025-11-20 | Luzon Ronen | P-Purchase | 10,500.00 | $0.76 | $7,980 |
| 2025-06-04 | Luzon Ronen | A-Award | 800.00 | $1.28 | $1,024 |
| 2025-06-04 | Luzon Ronen | A-Award | 650.00 | $1.28 | $832 |
| 2025-06-04 | Luzon Ronen | D-Return | 650.00 | $8.72 | $5,668 |
| 2025-06-04 | Branitzky Oron | A-Award | 150.00 | $1.28 | $192 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for MYSZ — it's generated by the pipeline (
market-narrative step).
No community reviews yet for MYSZ.
Be the first — hit How to Contribute, have any AI review this page, and paste its take back here.
My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30