Business Description
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.
Business History
Generated: May 19, 2026 5:44pmPrice Overview
Last updated: May 24, 2026 1:38pm (just now)Price History (1 Year)
Revenue & Net Income Trend
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
EPS (Diluted): 1.69
Total Equity: $12.96B
Shares: 1,047,000,000
Total Debt: $2.40B
Cash: $3.73B
EBITDA: $3.00B
Total Debt: $2.40B
Cash: $3.73B
Revenue: $13.28B
Revenue: $13.28B
Revenue: $13.28B
Total Equity: $12.96B
Tax Rate: 22.7%
Equity: $12.96B
Total Debt: $2.40B
Cash: $3.73B
Current Liabilities: $10.44B
Long-Term Debt: $2.29B
Total Debt: $2.40B
Total Equity: $12.96B
Shares: 1,047,000,000
Shares: 1,047,000,000
CapEx: -$868.00M
Shares: 1,047,000,000
Stock Price: $102.13
Net Income: $1.75B
Industry Benchmarks
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
Income Statement (Annual)
Last updated: May 19, 2026 5:45pm (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $5.9B | $7.2B | $9.0B | $11.0B | $13.3B |
| Cost of Revenue | $1.4B | $1.6B | $1.9B | $2.3B | $3.0B |
| Gross Profit | $4.5B | $5.7B | $7.1B | $8.7B | $10.3B |
| Operating Expenses | $4.3B | $5.3B | $6.3B | $7.3B | $8.5B |
| Operating Income | $257.0M | $355.0M | $762.0M | $1.4B | $1.8B |
| Net Income | $230.0M | $325.0M | $1.7B | $1.4B | $1.7B |
| EBITDA | $729.0M | $768.0M | $1.6B | $2.2B | $3.0B |
| EPS | $0.23 | $0.32 | $1.70 | $1.38 | $1.69 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: May 19, 2026 5:42pm (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $1.7B | $1.5B | $1.9B | $2.3B | $3.7B |
| Total Current Assets | $5.2B | $6.7B | $7.8B | $9.2B | $9.9B |
| Total Assets | $10.8B | $13.3B | $17.4B | $20.4B | $26.0B |
| Current Liabilities | $4.9B | $6.0B | $7.4B | $8.4B | $10.4B |
| Long-Term Debt | $1.5B | $1.5B | $1.5B | $1.5B | $2.3B |
| Total Liabilities | $7.1B | $8.3B | $9.8B | $10.8B | $13.1B |
| Total Equity | $3.7B | $5.0B | $7.6B | $9.6B | $13.0B |
| Retained Earnings | -$4.0M | $338.0M | $2.1B | $3.5B | $5.2B |
Cash Flow (Annual)
Last updated: May 19, 2026 5:40pm (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $2.2B | $2.7B | $3.4B | $4.3B | $5.4B |
| Capital Expenditure | -$399.0M | -$550.0M | -$694.0M | -$852.0M | -$868.0M |
| Free Cash Flow | $1.8B | $2.2B | $2.7B | $3.4B | $4.6B |
| Acquisitions (net) | -$785.0M | -$91.0M | -$279.0M | -$113.0M | -$1.1B |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $0 | -$538.0M | -$696.0M | -$1.8B |
| Net Change in Cash | $53.0M | -$257.0M | $429.0M | $406.0M | $1.4B |
Analyst Estimates (Annual)
Last updated: May 24, 2026 1:38pm (just now)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$19.2B $18.9B – $19.4B
|
$22.8B $22.8B – $22.8B
|
$26.4B $26.1B – $27.0B
|
$30.4B $30.1B – $31.1B
|
| EBITDA |
$6.8B $6.7B – $6.9B
|
$8.1B $8.1B – $8.1B
|
$9.3B $9.2B – $9.6B
|
$10.8B $10.7B – $11.0B
|
| Net Income |
$5.0B $4.5B – $5.6B
|
$6.1B $4.2B – $7.9B
|
$7.6B $7.5B – $7.8B
|
$9.5B $9.4B – $9.8B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: May 19, 2026 5:45pm (4d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +22.9% | +23.8% | +22.4% | +20.9% |
| Gross Profit Growth | +24.9% | +24.3% | +23.4% | +18.4% |
| Operating Income Growth | +38.1% | +114.6% | +79.0% | +33.7% |
| Net Income Growth | +41.3% | +432.6% | -17.7% | +22.7% |
| EBITDA Growth | +5.3% | +107.6% | +39.6% | +34.7% |
Insider Trading (Recent)
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-15 | Mastantuono Gina | M-Exempt | 5,602.00 | $0.00 | $0 |
| 2026-05-15 | Mastantuono Gina | F-InKind | 3,012.00 | $95.07 | $286,351 |
| 2026-05-15 | Mastantuono Gina | M-Exempt | 2,350.00 | $0.00 | $0 |
| 2026-05-15 | Mastantuono Gina | F-InKind | 1,264.00 | $95.07 | $120,168 |
| 2026-05-15 | Mastantuono Gina | M-Exempt | 1,595.00 | $0.00 | $0 |
| 2026-05-15 | Mastantuono Gina | F-InKind | 858.00 | $95.07 | $81,570 |
| 2026-05-15 | Mastantuono Gina | M-Exempt | 5,602.00 | $0.00 | $0 |
| 2026-05-15 | Mastantuono Gina | M-Exempt | 2,350.00 | $0.00 | $0 |
| 2026-05-15 | Mastantuono Gina | M-Exempt | 1,595.00 | $0.00 | $0 |
| 2026-05-15 | Nowbar Hossein | M-Exempt | 2,857.00 | $0.00 | $0 |
| 2026-05-15 | Nowbar Hossein | M-Exempt | 2,209.00 | $0.00 | $0 |
| 2026-05-15 | Nowbar Hossein | M-Exempt | 2,209.00 | $0.00 | $0 |
| 2026-05-15 | Nowbar Hossein | F-InKind | 870.00 | $95.07 | $82,711 |
| 2026-05-15 | Nowbar Hossein | M-Exempt | 2,857.00 | $0.00 | $0 |
| 2026-05-15 | Nowbar Hossein | F-InKind | 1,125.00 | $95.07 | $106,954 |
| 2026-05-15 | Zavery Amit | M-Exempt | 7,180.00 | $0.00 | $0 |
| 2026-05-15 | Zavery Amit | M-Exempt | 7,180.00 | $0.00 | $0 |
| 2026-05-15 | Zavery Amit | F-InKind | 3,860.00 | $95.07 | $366,970 |
| 2026-05-15 | Zavery Amit | M-Exempt | 3,140.00 | $0.00 | $0 |
| 2026-05-15 | Zavery Amit | F-InKind | 1,688.00 | $95.07 | $160,478 |
Narrative Economics
Delvantic AI Findings
The raw numbers tell a coherent story that contradicts the framing of "trough multiple" in the pre-flight note. Quarterly revenue marched from $2.63B (Q2'24) to $3.77B (Q1'26) — that's 43% growth in seven quarters, with sequential growth holding at 4-6% per quarter. Annual revenue went $5.9B → $7.25B → $8.97B → $10.98B → $13.28B; the deceleration is gentle (28% → 24% → 22% → 21%) and entirely expected at this scale. FCF compounded at 30% to $4.58B on $13.28B revenue — a 34% FCF margin that genuinely is elite. Operating margin expanded from 4.4% (2022) to 13.7% (2025) on a GAAP basis, and gross margin holds at 77.5%. This is not a "mature earner" as the rule-based classifier suggests — the classifier is wrong; the pre-flight call of high-growth-platform is correct.
But the pre-flight's claim that NOW trades at "8x revenue" and "trough SaaS multiples" is where I dissent hard. The canonical metrics show P/S of 11.96, EV/Revenue of 11.92, P/E of 60, EV/EBITDA of 34, P/B of 12.3. At $101.83 and $105B market cap on $13.28B revenue, that's 7.9x trailing sales — but on the disclosed quarterly run-rate ($3.77B × 4 = $15.1B), it's ~7x forward. Either way, calling this "trough" is revisionist. Pre-COVID NOW traded 10-15x sales routinely, yes, but 7-8x for a 21% grower with decelerating top-line and a maturing core ITSM market is roughly fair, not cheap. The synthesis verdict of "High Conviction Required" is the honest read; the market-forces "Tailwinds" framing is too generous given the Microsoft Copilot/Power Platform bundling overhang the same note flags.
The contrarian case is sharper than the bear story articulated. First, earnings CAGR of 0.5% versus revenue CAGR of 21.7% means margin expansion has lagged revenue growth at the bottom line — 2023 NI was $1.73B, 2025 NI was $1.75B. Two years of flat net income while revenue grew 48%. That's stock-based comp absorbing the operating leverage, which is why GAAP earnings look uninspiring even as FCF compounds. Second, the current ratio of 0.95 with $3.73B cash and undisclosed total debt is a yellow flag the models ignored — working capital is tight for a company at this scale. Third, the insider activity is entirely option exercises and tax-withholding (M-Exempt / F-InKind), not open-market buys; the "Net Insider Buying" secondary signal is misleading — this is mechanical comp vesting, not conviction. Fourth, the price of $101.83 against a $105B market cap implies ~1.03B shares; at $13.28B revenue that math checks, but NOW historically traded $700-900 range — either the share count has ballooned dramatically or there's a data integrity issue worth flagging.
I land closer to the synthesis "High Conviction Required" than to either "Tailwinds" optimism or a clean dissent. The business is unambiguously high quality: 77% gross margins, 34% FCF margins, 21% revenue growth, durable platform narrative with real switching costs. But at 23x EV/FCF on TTM ($105B - $3.7B cash = ~$101B EV vs $4.58B FCF), you're paying a fair price for excellence, not a discount. The reverse-DCF implied ~23% growth is achievable but not conservative — if growth slips to 15% (which the decelerating trend points toward by 2027), fair value compresses 25-30%. Microsoft Copilot bundling is a real threat to the HR/ITSM expansion thesis that the bull case depends on. I'd want either (a) evidence the AI-attach motion is monetizing at scale (Now Assist ARR disclosure), or (b) a 15-20% drawdown to $80-85 before committing capital. The "52% drawdown" framing in the pre-flight is dubious given I can't reconcile $101.83 to NOW's recent trading history — that needs verification before any thesis is actionable.
GPT Critique
Upon reviewing the raw data, several key aspects stand out about ServiceNow's financial trajectory. The company has demonstrated consistent revenue growth, with a compound annual growth rate (CAGR) of approximately 21.7% over recent years. Quarterly revenues have increased from $2.63 billion in 2024 Q2 to $3.77 billion in 2026 Q1, signifying a robust 43% growth over seven quarters. This growth is supported by an impressive free cash flow (FCF) margin of 34%, indicating strong cash generation capabilities. However, despite this top-line growth, net income has not kept pace, with a negligible earnings CAGR of 0.5%. This suggests that while revenues are growing, operational efficiencies or cost structures may not be improving at the same rate, possibly due to high stock-based compensation as indicated by Opus.
I concur with Opus's assertion that ServiceNow is not currently trading at "trough SaaS multiples." The company's price-to-sales (P/S) ratio of 11.96 and EV/Revenue of 11.92 reflect a valuation that is not especially discounted for a company with a 21% revenue growth rate. This aligns with Opus's observation that the stock is fairly valued rather than cheap. The assertion that ServiceNow's current valuation at approximately 7x forward sales is fair resonates with the historical context given, where pre-COVID multiples were higher, but the current growth deceleration justifies a more moderated valuation.
However, I diverge from Opus on the insider activity interpretation. While the report notes this activity is primarily option exercises and tax withholdings, which aligns with Opus's interpretation, I would argue that the lack of open-market buys doesn't necessarily indicate a lack of confidence but instead reflects typical executive compensation practices. Moreover, the current ratio of 0.95 suggests a tight liquidity position, which is concerning for a company with ServiceNow's market cap, implying potential constraints in managing short-term liabilities.
A careful skeptic might argue that both Opus and my analysis overstate the threat of competitive pressures, such as Microsoft's bundling strategy. They could contend that ServiceNow's entrenched position in enterprise IT workflows offers a substantial moat, with high switching costs that mitigate immediate competitive threats. Additionally, they might question the narrative around AI as potentially overstated, emphasizing that ServiceNow's core value proposition remains solidly in workflow automation, irrespective of AI advancements.