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FRESH Analysis Report
May 19, 2026
4 days ago · 100% complete

ServiceNow, Inc.

NOW NYSE Categories PDF
Technology · Software - Application
Santa Clara, CA 95054, United States IPO 2012 servicenow.com Updated May 24, 1:38pm
Price
$102.13
Market Cap
$105.3B
Employees
26,293
Beta
0.82
Avg Volume
23,734,020
CEO
William R. McDermott
Business Description

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.

Business History
Generated: May 19, 2026 5:44pm
Price Overview
Last updated: May 24, 2026 1:38pm (just now)
$102.13
+2.44 (+2.45%)
Day Range
$99.43 – $104.59
52-Week Range
$81.24 – $211.48
50-Day MA
$98.11
200-Day MA
$142.75
Volume
21,832,090.00
Analyst Price Targets
Low $85.00
Consensus $154.08
High $236.00
(186 analysts)
Share Structure
Outstanding 1,031,308,000.00
Float 1,028,317,207.00
Free Float 99.7%
High free float — 99.7% of shares trade freely, ~0.3% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Last updated: May 24, 2026 1:38pm (just now)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Last updated: May 19, 2026 5:45pm (4d ago)
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
API Direct from provider CALC Derived from statements
Industry comparison last run: May 19, 2026 5:43pm
P/E Ratio (Price per dollar of earnings)
API
Stock Price / EPS (Diluted)
60.17
Stock Price: $102.13
EPS (Diluted): 1.69
P/B Ratio (Price vs net asset value)
API
Stock Price / Book Value Per Share
12.25
Stock Price: $102.13
Total Equity: $12.96B
Shares: 1,047,000,000
EV/EBITDA (Total value vs operating profit)
API
Enterprise Value / EBITDA
34.37
Market Cap: $105.33B
Total Debt: $2.40B
Cash: $3.73B
EBITDA: $3.00B
Enterprise Value (Takeover price (cap + debt - cash))
API
Market Cap + Total Debt - Cash
$158.3B
Market Cap: $105.33B
Total Debt: $2.40B
Cash: $3.73B
Gross Margin (Revenue left after direct costs)
API
Gross Profit / Revenue
77.5%
Gross Profit: $10.30B
Revenue: $13.28B
Operating Margin (Revenue left after all operations)
API
Operating Income / Revenue
13.7%
Operating Income: $1.82B
Revenue: $13.28B
Net Margin (Revenue left as actual profit)
API
Net Income / Revenue
13.2%
Net Income: $1.75B
Revenue: $13.28B
ROE (Profit from shareholder equity)
API
Net Income / Total Equity
15.0%
Net Income: $1.75B
Total Equity: $12.96B
ROIC (Profit from all invested capital)
API
NOPAT / Invested Capital
10.1%
Operating Income: $1.82B
Tax Rate: 22.7%
Equity: $12.96B
Total Debt: $2.40B
Cash: $3.73B
Current Ratio (Can it pay short-term bills)
API
Current Assets / Current Liabilities
0.95
Current Assets: $9.88B
Current Liabilities: $10.44B
Debt/Equity (Leverage — debt vs equity)
CALC
Total Debt / Total Equity
0.19
Short-Term Debt: $112.00M
Long-Term Debt: $2.29B
Total Debt: $2.40B
Total Equity: $12.96B
Rev/Share (Top-line per share)
CALC
Revenue / Shares Outstanding
$12.68
Revenue: $13.28B
Shares: 1,047,000,000
Book Value/Share (Net assets per share)
CALC
(Total Assets - Total Liabilities) / Shares
$12.38
Total Equity: $12.96B
Shares: 1,047,000,000
FCF/Share (Real cash generated per share)
CALC
(Operating Cash Flow + CapEx) / Shares
$4.37
Operating CF: $5.44B
CapEx: -$868.00M
Shares: 1,047,000,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
API
Last Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $102.13
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
Dividends Paid: N/A
Net Income: $1.75B
Dividends paid not available in cash flow statement
Industry Benchmarks
Last run: May 19, 2026 5:43pm
Compares NOW against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Deep Analysis
Last run: May 19, 2026 5:48:10 pm

Pre-flight intelligence scans the company first, then routes to the right analytical methods.

0 Company Classification — What type of company is this?
1 Industry Landscape — Where is the industry headed?
2 Company Momentum — Where is this company trending?
3 Forward Projection — 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a DCF Valuation — Present value of future cash flows
4b Earnings Power Value — Floor value — worth with zero growth
4c Anchored PE — Industry PE adjusted for growth differential
4d Reverse DCF — What growth is the market pricing in?
4e Revenue-Based DCF — For growth/narrative companies (skip if mature earner)
Not applicable for Mature Earner companies
4f Anchored P/S — Price-to-Sales peer comparison (skip if mature earner)
Not applicable for Mature Earner companies
4g Scenario Analysis — Bull / Base / Bear (skip if mature earner)
Not applicable for Mature Earner companies
4h Dividend Discount Model — For dividend/income stocks only
Not applicable for Mature Earner companies
4i Book Value Analysis — For deep value / turnaround stocks only
Not applicable for Mature Earner companies
4j Insider Activity — Are insiders buying or selling?
4f Cash Flow Quality — How trustworthy is the FCF?
4g Debt Maturity Risk — Can it handle its debt?
4h Macro Environment — Rates, market valuation, volatility
4i Sector Intelligence — How does this company compare within its sector?
4j Revenue Confidence — How reliable is the growth projection?
4k Sensitivity Analysis — How fragile is the fair value estimate?
4l Sector Demand Cycle — Is the sector in a boom, steady state, or contraction?
5 AI Investigation — Adaptive research engine (Claude)
5b Thesis Evaluation — What does the market believe? (narrative/platform stocks only)
Not applicable for Mature Earner companies
6 Valuation Synthesis — Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: May 19, 2026 5:45pm (4d ago)
Metric 2021 2022 2023 2024 2025
Revenue $5.9B $7.2B $9.0B $11.0B $13.3B
Cost of Revenue $1.4B $1.6B $1.9B $2.3B $3.0B
Gross Profit $4.5B $5.7B $7.1B $8.7B $10.3B
Operating Expenses $4.3B $5.3B $6.3B $7.3B $8.5B
Operating Income $257.0M $355.0M $762.0M $1.4B $1.8B
Net Income $230.0M $325.0M $1.7B $1.4B $1.7B
EBITDA $729.0M $768.0M $1.6B $2.2B $3.0B
EPS $0.23 $0.32 $1.70 $1.38 $1.69
EPS (Diluted)
Balance Sheet (Annual)
Last updated: May 19, 2026 5:42pm (4d ago)
Metric 2021 2022 2023 2024 2025
Cash & Equivalents $1.7B $1.5B $1.9B $2.3B $3.7B
Total Current Assets $5.2B $6.7B $7.8B $9.2B $9.9B
Total Assets $10.8B $13.3B $17.4B $20.4B $26.0B
Current Liabilities $4.9B $6.0B $7.4B $8.4B $10.4B
Long-Term Debt $1.5B $1.5B $1.5B $1.5B $2.3B
Total Liabilities $7.1B $8.3B $9.8B $10.8B $13.1B
Total Equity $3.7B $5.0B $7.6B $9.6B $13.0B
Retained Earnings -$4.0M $338.0M $2.1B $3.5B $5.2B
Cash Flow (Annual)
Last updated: May 19, 2026 5:40pm (4d ago)
Metric 2021 2022 2023 2024 2025
Operating Cash Flow $2.2B $2.7B $3.4B $4.3B $5.4B
Capital Expenditure -$399.0M -$550.0M -$694.0M -$852.0M -$868.0M
Free Cash Flow $1.8B $2.2B $2.7B $3.4B $4.6B
Acquisitions (net) -$785.0M -$91.0M -$279.0M -$113.0M -$1.1B
Debt Repayment
Dividends Paid
Stock Buybacks $0 $0 -$538.0M -$696.0M -$1.8B
Net Change in Cash $53.0M -$257.0M $429.0M $406.0M $1.4B
Analyst Estimates (Annual)
Last updated: May 24, 2026 1:38pm (just now)
Metric 2027 2028 2029 2030
Revenue $19.2B
$18.9B – $19.4B
$22.8B
$22.8B – $22.8B
$26.4B
$26.1B – $27.0B
$30.4B
$30.1B – $31.1B
EBITDA $6.8B
$6.7B – $6.9B
$8.1B
$8.1B – $8.1B
$9.3B
$9.2B – $9.6B
$10.8B
$10.7B – $11.0B
Net Income $5.0B
$4.5B – $5.6B
$6.1B
$4.2B – $7.9B
$7.6B
$7.5B – $7.8B
$9.5B
$9.4B – $9.8B
EPS
Growth Trends (YoY %)
Last updated: May 19, 2026 5:45pm (4d ago)
Metric 2022 2023 2024 2025
Revenue Growth +22.9% +23.8% +22.4% +20.9%
Gross Profit Growth +24.9% +24.3% +23.4% +18.4%
Operating Income Growth +38.1% +114.6% +79.0% +33.7%
Net Income Growth +41.3% +432.6% -17.7% +22.7%
EBITDA Growth +5.3% +107.6% +39.6% +34.7%
Insider Trading (Recent)
Date Insider Type Shares Price Value
2026-05-15 Mastantuono Gina M-Exempt 5,602.00 $0.00 $0
2026-05-15 Mastantuono Gina F-InKind 3,012.00 $95.07 $286,351
2026-05-15 Mastantuono Gina M-Exempt 2,350.00 $0.00 $0
2026-05-15 Mastantuono Gina F-InKind 1,264.00 $95.07 $120,168
2026-05-15 Mastantuono Gina M-Exempt 1,595.00 $0.00 $0
2026-05-15 Mastantuono Gina F-InKind 858.00 $95.07 $81,570
2026-05-15 Mastantuono Gina M-Exempt 5,602.00 $0.00 $0
2026-05-15 Mastantuono Gina M-Exempt 2,350.00 $0.00 $0
2026-05-15 Mastantuono Gina M-Exempt 1,595.00 $0.00 $0
2026-05-15 Nowbar Hossein M-Exempt 2,857.00 $0.00 $0
2026-05-15 Nowbar Hossein M-Exempt 2,209.00 $0.00 $0
2026-05-15 Nowbar Hossein M-Exempt 2,209.00 $0.00 $0
2026-05-15 Nowbar Hossein F-InKind 870.00 $95.07 $82,711
2026-05-15 Nowbar Hossein M-Exempt 2,857.00 $0.00 $0
2026-05-15 Nowbar Hossein F-InKind 1,125.00 $95.07 $106,954
2026-05-15 Zavery Amit M-Exempt 7,180.00 $0.00 $0
2026-05-15 Zavery Amit M-Exempt 7,180.00 $0.00 $0
2026-05-15 Zavery Amit F-InKind 3,860.00 $95.07 $366,970
2026-05-15 Zavery Amit M-Exempt 3,140.00 $0.00 $0
2026-05-15 Zavery Amit F-InKind 1,688.00 $95.07 $160,478
Narrative Economics
The story the market is telling about this stock — the intangible X-factor (founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for NOW.
Delvantic AI Findings
Independent analyst synthesis · claude-opus-4-7 · generated 2026-05-19 17:48:47
Reviews the pipeline's own verdicts
Verdict Fairly valued, not cheap — high-quality compounder at ~7x forward sales and 23x FCF deserves a watchlist slot

The raw numbers tell a coherent story that contradicts the framing of "trough multiple" in the pre-flight note. Quarterly revenue marched from $2.63B (Q2'24) to $3.77B (Q1'26) — that's 43% growth in seven quarters, with sequential growth holding at 4-6% per quarter. Annual revenue went $5.9B → $7.25B → $8.97B → $10.98B → $13.28B; the deceleration is gentle (28% → 24% → 22% → 21%) and entirely expected at this scale. FCF compounded at 30% to $4.58B on $13.28B revenue — a 34% FCF margin that genuinely is elite. Operating margin expanded from 4.4% (2022) to 13.7% (2025) on a GAAP basis, and gross margin holds at 77.5%. This is not a "mature earner" as the rule-based classifier suggests — the classifier is wrong; the pre-flight call of high-growth-platform is correct.

But the pre-flight's claim that NOW trades at "8x revenue" and "trough SaaS multiples" is where I dissent hard. The canonical metrics show P/S of 11.96, EV/Revenue of 11.92, P/E of 60, EV/EBITDA of 34, P/B of 12.3. At $101.83 and $105B market cap on $13.28B revenue, that's 7.9x trailing sales — but on the disclosed quarterly run-rate ($3.77B × 4 = $15.1B), it's ~7x forward. Either way, calling this "trough" is revisionist. Pre-COVID NOW traded 10-15x sales routinely, yes, but 7-8x for a 21% grower with decelerating top-line and a maturing core ITSM market is roughly fair, not cheap. The synthesis verdict of "High Conviction Required" is the honest read; the market-forces "Tailwinds" framing is too generous given the Microsoft Copilot/Power Platform bundling overhang the same note flags.

The contrarian case is sharper than the bear story articulated. First, earnings CAGR of 0.5% versus revenue CAGR of 21.7% means margin expansion has lagged revenue growth at the bottom line — 2023 NI was $1.73B, 2025 NI was $1.75B. Two years of flat net income while revenue grew 48%. That's stock-based comp absorbing the operating leverage, which is why GAAP earnings look uninspiring even as FCF compounds. Second, the current ratio of 0.95 with $3.73B cash and undisclosed total debt is a yellow flag the models ignored — working capital is tight for a company at this scale. Third, the insider activity is entirely option exercises and tax-withholding (M-Exempt / F-InKind), not open-market buys; the "Net Insider Buying" secondary signal is misleading — this is mechanical comp vesting, not conviction. Fourth, the price of $101.83 against a $105B market cap implies ~1.03B shares; at $13.28B revenue that math checks, but NOW historically traded $700-900 range — either the share count has ballooned dramatically or there's a data integrity issue worth flagging.

I land closer to the synthesis "High Conviction Required" than to either "Tailwinds" optimism or a clean dissent. The business is unambiguously high quality: 77% gross margins, 34% FCF margins, 21% revenue growth, durable platform narrative with real switching costs. But at 23x EV/FCF on TTM ($105B - $3.7B cash = ~$101B EV vs $4.58B FCF), you're paying a fair price for excellence, not a discount. The reverse-DCF implied ~23% growth is achievable but not conservative — if growth slips to 15% (which the decelerating trend points toward by 2027), fair value compresses 25-30%. Microsoft Copilot bundling is a real threat to the HR/ITSM expansion thesis that the bull case depends on. I'd want either (a) evidence the AI-attach motion is monetizing at scale (Now Assist ARR disclosure), or (b) a 15-20% drawdown to $80-85 before committing capital. The "52% drawdown" framing in the pre-flight is dubious given I can't reconcile $101.83 to NOW's recent trading history — that needs verification before any thesis is actionable.

GPT Critique
Second-opinion review · gpt-4o · generated 2026-05-19 17:48:57
Reviews the Opus findings above
Verdict I agree with Opus — fairly valued at $101.83 given current fundamentals, but with tighter margins and liquidity concerns, I would peg fair value closer to $90-95 if growth decelerates further.

Upon reviewing the raw data, several key aspects stand out about ServiceNow's financial trajectory. The company has demonstrated consistent revenue growth, with a compound annual growth rate (CAGR) of approximately 21.7% over recent years. Quarterly revenues have increased from $2.63 billion in 2024 Q2 to $3.77 billion in 2026 Q1, signifying a robust 43% growth over seven quarters. This growth is supported by an impressive free cash flow (FCF) margin of 34%, indicating strong cash generation capabilities. However, despite this top-line growth, net income has not kept pace, with a negligible earnings CAGR of 0.5%. This suggests that while revenues are growing, operational efficiencies or cost structures may not be improving at the same rate, possibly due to high stock-based compensation as indicated by Opus.

I concur with Opus's assertion that ServiceNow is not currently trading at "trough SaaS multiples." The company's price-to-sales (P/S) ratio of 11.96 and EV/Revenue of 11.92 reflect a valuation that is not especially discounted for a company with a 21% revenue growth rate. This aligns with Opus's observation that the stock is fairly valued rather than cheap. The assertion that ServiceNow's current valuation at approximately 7x forward sales is fair resonates with the historical context given, where pre-COVID multiples were higher, but the current growth deceleration justifies a more moderated valuation.

However, I diverge from Opus on the insider activity interpretation. While the report notes this activity is primarily option exercises and tax withholdings, which aligns with Opus's interpretation, I would argue that the lack of open-market buys doesn't necessarily indicate a lack of confidence but instead reflects typical executive compensation practices. Moreover, the current ratio of 0.95 suggests a tight liquidity position, which is concerning for a company with ServiceNow's market cap, implying potential constraints in managing short-term liabilities.

A careful skeptic might argue that both Opus and my analysis overstate the threat of competitive pressures, such as Microsoft's bundling strategy. They could contend that ServiceNow's entrenched position in enterprise IT workflows offers a substantial moat, with high switching costs that mitigate immediate competitive threats. Additionally, they might question the narrative around AI as potentially overstated, emphasizing that ServiceNow's core value proposition remains solidly in workflow automation, irrespective of AI advancements.

Community AI Feedback
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My Notes personal — only you see this
Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.256 · f3db1def · 2026-05-22 16:31:52