Healthcare · Medical - Healthcare Information Services
Price
$5.12
Market Cap
$96.1M
Employees
136
Beta
1.10
Avg Volume
456,867
CEO
Stephen L. Silvestro
Business Description
OptimizeRx Corp. is digital health company, engaged in the provision of digital health messaging via electronic health records, which serve as a direct channel for pharmaceutical companies to communicate with healthcare providers. It offers electronic health record (EHR) workflow solutions which include financial messaging, patient education, and brand messaging and brand support. The company was founded by David A. Harrell in 2006 and is headquartered in Waltham, MA.
Business History
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
14.05
Stock Price: $5.12
EPS (Diluted): 0.28
EPS (Diluted): 0.28
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
1.77
Stock Price: $5.12
Total Equity: $128.29M
Shares: 18,998,463
Total Equity: $128.29M
Shares: 18,998,463
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
5.27
Market Cap: $96.08M
Total Debt: $25.68M
Cash: $23.37M
EBITDA: $16.57M
Total Debt: $25.68M
Cash: $23.37M
EBITDA: $16.57M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$230.2M
Market Cap: $96.08M
Total Debt: $25.68M
Cash: $23.37M
Total Debt: $25.68M
Cash: $23.37M
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
63.3%
Gross Profit: $69.27M
Revenue: $109.43M
Revenue: $109.43M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
11.0%
Operating Income: $12.06M
Revenue: $109.43M
Revenue: $109.43M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
4.7%
Net Income: $5.13M
Revenue: $109.43M
Revenue: $109.43M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
5.5%
Net Income: $5.13M
Total Equity: $128.29M
Total Equity: $128.29M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
6.5%
Operating Income: $12.06M
Tax Rate: 26.2%
Equity: $128.29M
Total Debt: $25.68M
Cash: $23.37M
Tax Rate: 26.2%
Equity: $128.29M
Total Debt: $25.68M
Cash: $23.37M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
3.04
Current Assets: $64.72M
Current Liabilities: $21.26M
Current Liabilities: $21.26M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.20
Short-Term Debt: $4.26M
Long-Term Debt: $21.42M
Total Debt: $25.68M
Total Equity: $128.29M
Long-Term Debt: $21.42M
Total Debt: $25.68M
Total Equity: $128.29M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$5.76
Revenue: $109.43M
Shares: 18,998,463
Shares: 18,998,463
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$6.75
Total Equity: $128.29M
Shares: 18,998,463
Shares: 18,998,463
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$0.98
Operating CF: $18.72M
CapEx: -$58,000
Shares: 18,998,463
CapEx: -$58,000
Shares: 18,998,463
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $5.12
Stock Price: $5.12
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $5.13M
Net Income: $5.13M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares OPRX against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 24, 2026 4:07am (3d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $61.3M | $62.5M | $71.5M | $92.1M | $109.4M |
| Cost of Revenue | $25.7M | $23.5M | $28.6M | $32.7M | $40.2M |
| Gross Profit | $35.6M | $39.0M | $42.9M | $59.4M | $69.3M |
| Operating Expenses | $35.3M | $51.3M | $69.3M | $73.1M | $57.2M |
| Operating Income | $361,100 | -$12.3M | -$26.4M | -$13.7M | $12.1M |
| Net Income | $378,079 | -$11.4M | -$17.6M | -$20.1M | $5.1M |
| EBITDA | $2.3M | -$9.4M | -$21.3M | -$8.9M | $16.6M |
| EPS | $0.02 | $-0.64 | $-1.03 | $-1.10 | $0.28 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 24, 2026 4:07am (3d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $84.7M | $18.2M | $13.9M | $13.4M | $23.4M |
| Total Current Assets | $115.1M | $98.6M | $54.3M | $54.0M | $64.7M |
| Total Assets | $141.0M | $134.7M | $183.4M | $171.2M | $176.9M |
| Current Liabilities | $9.4M | $8.4M | $17.9M | $18.7M | $21.3M |
| Long-Term Debt | $0 | $0 | $34.2M | $30.8M | $21.4M |
| Total Liabilities | $9.6M | $8.5M | $56.8M | $54.2M | $48.6M |
| Total Equity | $131.4M | $126.1M | $126.6M | $117.0M | $128.3M |
| Retained Earnings | -$35.3M | -$46.7M | -$64.3M | -$84.4M | -$79.2M |
Cash Flow (Annual)
Last updated: Jun 24, 2026 4:07am (3d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $726,039 | $10.7M | -$7.2M | $4.9M | $18.7M |
| Capital Expenditure | $-485,999 | $-244,565 | $-871,000 | $-112,000 | $-58,000 |
| Free Cash Flow | $240,040 | $10.4M | -$8.1M | $4.8M | $18.7M |
| Acquisitions (net) | $0 | -$2.0M | -$80.4M | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | -$20.0M | -$7.5M | $-911,000 | $0 |
| Net Change in Cash | $74.2M | -$66.5M | -$4.4M | $-472,000 | $10.0M |
Analyst Estimates (Annual)
Last updated: Jun 26, 2026 10:58pm (10h ago)| Metric | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|
| Revenue |
$90.2M $89.0M – $90.9M
|
$108.1M $106.6M – $110.1M
|
$97.4M $97.0M – $98.1M
|
$108.9M $101.7M – $117.1M
|
| EBITDA |
-$6.4M -$6.5M – -$6.3M
|
-$7.7M -$7.8M – -$7.6M
|
-$6.9M -$7.0M – -$6.9M
|
-$7.7M -$8.3M – -$7.2M
|
| Net Income |
$6.2M $5.3M – $7.1M
|
$13.9M $13.4M – $14.4M
|
$17.6M $17.2M – $18.0M
|
$21.2M $18.7M – $23.7M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 24, 2026 4:07am (3d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +1.9% | +14.5% | +28.8% | +18.8% |
| Gross Profit Growth | +9.3% | +10.1% | +38.4% | +16.7% |
| Operating Income Growth | -3,503.7% | -114.8% | +48.1% | +188.0% |
| Net Income Growth | -3,125.4% | -53.6% | -14.5% | +125.5% |
| EBITDA Growth | -501.8% | -126.3% | +58.3% | +286.3% |
Insider Trading (Recent)
Last updated: Jun 27, 2026 7:11am (1h ago)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-09 | KLEMA CATHY | A-Award | 34,517.00 | $0.00 | $0 |
| 2026-06-09 | Lang James Paul | A-Award | 34,517.00 | $0.00 | $0 |
| 2026-06-09 | Presti Mariyamma Varghese | A-Award | 17,258.00 | $0.00 | $0 |
| 2026-06-09 | Spangler Patrick D | A-Award | 34,517.00 | $0.00 | $0 |
| 2026-06-09 | Vos Ellen O'Connor | A-Award | 34,517.00 | $0.00 | $0 |
| 2026-06-09 | WASSON GREGORY D | A-Award | 34,517.00 | $0.00 | $0 |
| 2026-05-01 | Presti Mariyamma Varghese | A-Award | 13,060.00 | $0.00 | $0 |
| 2026-05-15 | Greco Theresa | F-InKind | 914.00 | $5.21 | $4,762 |
| 2026-05-15 | Greco Theresa | F-InKind | 879.00 | $5.21 | $4,580 |
| 2026-05-15 | Silvestro Stephen L | F-InKind | 5,219.00 | $5.21 | $27,191 |
| 2026-04-03 | Presti Mariyamma Varghese | 0.00 | $0.00 | $0 | |
| 2026-02-11 | Odence-Ford Marion | M-Exempt | 4,000.00 | $0.00 | $0 |
| 2026-02-11 | Odence-Ford Marion | F-InKind | 1,386.00 | $9.23 | $12,793 |
| 2026-02-11 | Odence-Ford Marion | M-Exempt | 4,000.00 | $0.00 | $0 |
| 2025-12-23 | Greco Theresa | F-InKind | 1,420.00 | $12.74 | $18,091 |
| 2025-12-23 | Silvestro Stephen L | F-InKind | 3,361.00 | $12.74 | $42,819 |
| 2025-12-23 | Odence-Ford Marion | F-InKind | 4,051.00 | $12.74 | $51,610 |
| 2025-12-23 | Besch Doug | F-InKind | 4,079.00 | $12.74 | $51,966 |
| 2025-12-23 | Stelmakh Edward | F-InKind | 3,658.00 | $12.74 | $46,603 |
| 2025-12-19 | Stelmakh Edward | F-InKind | 1,388.00 | $13.51 | $18,752 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for OPRX — it's generated by the pipeline (
market-narrative step).
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30