Business Description
Perion Network Ltd. is a global provider of sophisticated digital advertising technology, delivering comprehensive solutions to brands, advertising agencies, and content publishers across North America, Europe, and various international markets. The company offers a diverse suite of products designed to optimize various facets of the digital advertising ecosystem: Content Monetization: This includes the Wildfire platform and specialized systems that seamlessly embed advertisements within content layouts at the page level. Search Monetization: Solutions encompass website monetization, search mediation services, and strategies for generating revenue from app-based advertising. Cross-Channel Advertising: A dedicated software-as-a-service (SaaS) platform enables unified digital advertising campaigns across multiple channels. Campaign Management & Optimization: Perion provides platforms for both supply-side and demand-side management, facilitating efficient campaign planning, design, and execution. This also extends to publisher management systems offering advanced analytics, optimization tools, and reporting. Additional offerings include specialized search-demand management systems and products designed to integrate and onboard various demand vendors. Analytics and Performance Insights: An analytics platform delivers critical data and performance insights regarding campaign investment returns and other key metrics. An actionable performance monitoring platform further supports the various stages of campaign oversight. Creative Services: A dedicated platform supports the creation and development of advertising content. Artificial Intelligence Integration: The company heavily leverages AI and machine learning across its platforms to inject intelligence into every phase of campaign management. This includes its Intelligent HUB (iHUB), a platform for aggregating signals across advertising channels to optimize traffic and enhance engagement metrics and KPIs at scale. Additionally, Perion offers SORT (Strategic Optimization of Relevant Traits), a provisional patent technology providing a cookieless approach to ad targeting. Video Advertising: An integrated online video player and ad server allow clients to efficiently upload, manage, and stream video content alongside advertisements. Established in 1999, Perion Network Ltd. was initially known as IncrediMail Ltd. before officially changing its name in November 2011. The company's corporate headquarters are located in Holon, Israel.
Business History
Price Overview
Last updated: Jun 27, 2026 9:00am (just now)Price History (1 Year)
Revenue & Net Income Trend
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
EPS (Diluted): -0.19
Total Equity: $676.01M
Shares: 42,098,471
Total Debt: $22.36M
Cash: $91.17M
EBITDA: $12.70M
Total Debt: $22.36M
Cash: $91.17M
Revenue: $439.93M
Shares: 42,098,471
Revenue: $439.93M
Revenue: $439.93M
Revenue: $439.93M
Total Equity: $676.01M
Tax Rate: -59.5%
Equity: $676.01M
Total Debt: $22.36M
Cash: $91.17M
Current Liabilities: $188.58M
Long-Term Debt: $20.03M
Total Debt: $22.36M
Total Equity: $676.01M
Shares: 42,098,471
Shares: 42,098,471
CapEx: -$3.76M
Shares: 42,098,471
Stock Price: $9.21
Net Income: -$7.93M
Industry Benchmarks
Deep Analysis
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Income Statement (Annual)
Last updated: Jun 21, 2026 4:44pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $478.5M | $640.3M | $743.2M | $498.3M | $439.9M |
| Cost of Revenue | $313.2M | $403.0M | $470.8M | $332.8M | $306.0M |
| Gross Profit | $165.3M | $237.3M | $272.4M | $165.5M | $134.0M |
| Operating Expenses | $119.4M | $128.1M | $158.1M | $168.5M | $147.5M |
| Operating Income | $45.9M | $109.2M | $114.3M | -$3.0M | -$13.6M |
| Net Income | $38.7M | $99.2M | $115.0M | $12.6M | -$7.9M |
| EBITDA | $55.3M | $127.5M | $149.3M | $21.8M | $12.7M |
| EPS | $1.13 | $2.21 | $2.49 | $0.27 | $-0.19 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 21, 2026 4:44pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $104.4M | $177.5M | $187.6M | $156.2M | $91.2M |
| Total Current Assets | $446.2M | $603.5M | $726.6M | $561.5M | $519.8M |
| Total Assets | $713.2M | $871.0M | $1.1B | $915.5M | $913.8M |
| Current Liabilities | $193.7M | $234.6M | $340.0M | $161.9M | $188.6M |
| Long-Term Debt | $0 | $0 | $0 | $0 | $20.0M |
| Total Liabilities | $246.3M | $287.9M | $359.1M | $192.6M | $237.8M |
| Total Equity | $467.0M | $583.1M | $718.1M | $722.9M | $676.0M |
| Retained Earnings | -$28.4M | $70.8M | $184.0M | $196.6M | $188.7M |
Cash Flow (Annual)
Last updated: Jun 21, 2026 4:44pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $71.1M | $122.1M | $155.5M | $6.9M | $41.9M |
| Capital Expenditure | $-627,000 | -$1.1M | $-811,000 | -$6.9M | -$3.8M |
| Free Cash Flow | $70.5M | $121.1M | $154.7M | $67,000 | $38.2M |
| Acquisitions (net) | -$38.4M | -$9.6M | -$101.9M | $0 | -$26.6M |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $0 | $0 | -$46.9M | -$71.2M |
| Net Change in Cash | $56.7M | $72.0M | $11.4M | -$31.6M | -$66.2M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 3:58am (5h ago)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$512.1M $506.0M – $518.2M
|
$591.2M $584.3M – $597.7M
|
$662.4M $654.6M – $669.6M
|
$734.3M $725.7M – $742.3M
|
| EBITDA |
$60.3M $59.5M – $61.0M
|
$69.6M $68.8M – $70.3M
|
$78.0M $77.0M – $78.8M
|
$86.4M $85.4M – $87.4M
|
| Net Income |
$54.8M $54.0M – $55.6M
|
$34.9M $34.4M – $35.4M
|
$0 | $0 |
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 21, 2026 4:44pm (5d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +33.8% | +16.1% | -32.9% | -11.7% |
| Gross Profit Growth | +43.5% | +14.8% | -39.3% | -19.0% |
| Operating Income Growth | +137.8% | +4.7% | -102.7% | -347.0% |
| Net Income Growth | +156.4% | +15.9% | -89.0% | -162.9% |
| EBITDA Growth | +130.4% | +17.1% | -85.4% | -41.8% |
Insider Trading (Recent)
Last updated: Jun 27, 2026 3:58am (5h ago)All SEC Form 4 codes
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-01 | Yap Stephen Moore | S-Sale | 3,112.00 | $10.44 | $32,489 |
| 2026-04-01 | VORHAUS MICHAEL | S-Sale | 2,160.00 | $10.00 | $21,600 |
| 2026-04-01 | Marcus Joy Sharon | S-Sale | 1,689.00 | $10.00 | $16,890 |
| 2026-04-01 | Kaplan Eyal | S-Sale | 2,915.00 | $10.00 | $29,150 |
| 2026-03-18 | Yap Stephen Moore | 0.00 | $0.00 | $0 | |
| 2026-03-18 | Yap Stephen Moore | 0.00 | $0.00 | $0 | |
| 2026-03-18 | Yap Stephen Moore | 0.00 | $0.00 | $0 | |
| 2026-03-18 | Yap Stephen Moore | 7,500.00 | $0.00 | $0 | |
| 2026-03-17 | Tzubery Elad | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Tzubery Elad | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Tzubery Elad | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Tzubery Elad | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Tzubery Elad | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Tzubery Elad | 12,500.00 | $0.01 | $125 | |
| 2021-08-04 | Tzubery Elad | 834.00 | $5.46 | $4,554 | |
| 2022-02-08 | Tzubery Elad | 1,001.00 | $12.02 | $12,032 | |
| 2026-03-17 | Jacobson Tal Reuven | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Jacobson Tal Reuven | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Jacobson Tal Reuven | 0.00 | $0.00 | $0 | |
| 2026-03-17 | Jacobson Tal Reuven | 0.00 | $0.00 | $0 |
Dividend History (Last 20)
Last updated: Jun 21, 2026 4:44pm (5d ago)| Date | Dividend | Declaration | Record | Payment |
|---|---|---|---|---|
| 2011-03-23 | $0.40 | 2011-03-09 | 2011-03-24 | 2011-04-07 |
| 2010-09-16 | $0.45 | 2010-09-02 | 2010-09-20 | 2010-10-05 |
| 2010-04-23 | $0.43 | 2010-04-14 | 2010-04-27 | 2010-05-11 |
| 2009-12-17 | $0.40 | 2009-12-10 | 2009-12-21 | 2009-12-30 |
| 2009-07-14 | $0.50 | 2009-07-13 | 2009-07-28 |
Narrative Economics
market-narrative step).