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Planet Fitness, Inc.

PLNT NYSE Categories PDF
Consumer Cyclical · Leisure · United States · Updated May 11, 5:25am
$45.88
Price
$3.7B
Market Cap
4,173
Employees
1.12
Beta
Colleen Keating
CEO
Business Description

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through Franchise, Corporate-Owned Stores, and Equipment segments. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States and Canada. As of December 31,2021, the company had 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

Business History
Price Overview
Last updated: May 11, 2026 1:52pm (just now)
$47.90
+2.02 (+4.40%)
Day Range
$45.19 – $48.56
52-Week Range
$37.03 – $114.47
50-Day MA
$71.94
200-Day MA
$94.20
Volume
2,374,237.00
Analyst Price Targets
Low $47.00
Consensus $79.15
High $133.00
(63 analysts)
Share Structure
Outstanding 79,758,903.00
Float 73,969,071.00
Free Float 92.7%
High free float — 92.7% of shares trade freely, ~7.3% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
API Direct from provider CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
API
Stock Price / EPS (Diluted)
16.66
Stock Price: $45.88
EPS (Diluted): 2.62
P/B Ratio (Price vs net asset value)
API
Stock Price / Book Value Per Share
-18.74
Stock Price: $45.88
Total Equity: -$483.38M
Shares: 83,726,000
EV/EBITDA (Total value vs operating profit)
API
Enterprise Value / EBITDA
6.60
Market Cap: $3.66B
Total Debt: $443.00M
Cash: $345.65M
EBITDA: $570.17M
Enterprise Value (Takeover price (cap + debt - cash))
API
Market Cap + Total Debt - Cash
$9.2B
Market Cap: $3.66B
Total Debt: $443.00M
Cash: $345.65M
Gross Margin (Revenue left after direct costs)
API
Gross Profit / Revenue
82.6%
Gross Profit: $1.09B
Revenue: $1.32B
Operating Margin (Revenue left after all operations)
API
Operating Income / Revenue
29.8%
Operating Income: $394.68M
Revenue: $1.32B
Net Margin (Revenue left as actual profit)
API
Net Income / Revenue
16.5%
Net Income: $219.10M
Revenue: $1.32B
ROE (Profit from shareholder equity)
API
Net Income / Total Equity
-69.4%
Net Income: $219.10M
Total Equity: -$483.38M
ROIC (Profit from all invested capital)
API
NOPAT / Invested Capital
10.6%
Operating Income: $394.68M
Tax Rate: 28.1%
Equity: -$483.38M
Total Debt: $443.00M
Cash: $345.65M
Current Ratio (Can it pay short-term bills)
API
Current Assets / Current Liabilities
2.11
Current Assets: $658.39M
Current Liabilities: $312.49M
Debt/Equity (Leverage — debt vs equity)
CALC
Total Debt / Total Equity
-0.92
Short-Term Debt: $23.88M
Long-Term Debt: $419.12M
Total Debt: $443.00M
Total Equity: -$483.38M
Rev/Share (Top-line per share)
CALC
Revenue / Shares Outstanding
$15.82
Revenue: $1.32B
Shares: 83,726,000
Book Value/Share (Net assets per share)
CALC
(Total Assets - Total Liabilities) / Shares
$-5.77
Total Equity: -$483.38M
Shares: 83,726,000
FCF/Share (Real cash generated per share)
CALC
(Operating Cash Flow + CapEx) / Shares
$3.04
Operating CF: $418.42M
CapEx: -$163.67M
Shares: 83,726,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
API
Last Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $45.88
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $219.10M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares PLNT against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Deep Analysis

Pre-flight intelligence scans the company first, then routes to the right analytical methods.

0 Company Classification — What type of company is this?
1 Industry Landscape — Where is the industry headed?
2 Company Momentum — Where is this company trending?
3 Forward Projection — 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a DCF Valuation — Present value of future cash flows
4b Earnings Power Value — Floor value — worth with zero growth
4c Anchored PE — Industry PE adjusted for growth differential
4d Reverse DCF — What growth is the market pricing in?
4e Revenue-Based DCF — For growth/narrative companies (skip if mature earner)
4f Anchored P/S — Price-to-Sales peer comparison (skip if mature earner)
4g Scenario Analysis — Bull / Base / Bear (skip if mature earner)
4h Dividend Discount Model — For dividend/income stocks only
4i Book Value Analysis — For deep value / turnaround stocks only
4j Insider Activity — Are insiders buying or selling?
4f Cash Flow Quality — How trustworthy is the FCF?
4g Debt Maturity Risk — Can it handle its debt?
4h Macro Environment — Rates, market valuation, volatility
4i Sector Intelligence — How does this company compare within its sector?
4j Revenue Confidence — How reliable is the growth projection?
4k Sensitivity Analysis — How fragile is the fair value estimate?
4l Sector Demand Cycle — Is the sector in a boom, steady state, or contraction?
5 AI Investigation — Adaptive research engine (Claude)
5b Thesis Evaluation — What does the market believe? (narrative/platform stocks only)
6 Valuation Synthesis — Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Metric 2021 2022 2023 2024 2025
Revenue $587.0M $936.8M $1.1B $1.2B $1.3B
Cost of Revenue $271.2M $462.7M $513.7M $566.6M $230.3M
Gross Profit $315.9M $474.0M $557.6M $615.0M $1.1B
Operating Expenses $172.5M $244.0M $284.7M $290.8M $699.2M
Operating Income $143.4M $230.1M $272.9M $324.2M $394.7M
Net Income $42.8M $99.4M $138.3M $172.0M $219.1M
EBITDA $196.0M $374.1M $443.5M $507.1M $570.2M
EPS $0.51 $1.18 $1.63 $2.01 $2.62
EPS (Diluted) — — — — —
Balance Sheet (Annual)
Metric 2021 2022 2023 2024 2025
Cash & Equivalents $545.9M $409.8M $275.8M $293.2M $345.7M
Total Current Assets $662.4M $555.5M $471.8M $588.0M $658.4M
Total Assets $2.0B $2.9B $3.0B $3.1B $3.1B
Current Liabilities $176.6M $244.5M $251.3M $282.5M $312.5M
Long-Term Debt $1.7B $2.0B $2.0B $2.1B $419.1M
Total Liabilities $2.7B $3.1B $3.1B $3.3B $3.6B
Total Equity -$645.4M -$199.0M -$115.6M -$215.4M -$483.4M
Retained Earnings -$708.8M -$703.7M -$691.5M -$822.2M -$1.1B
Cash Flow (Annual)
Metric 2021 2022 2023 2024 2025
Operating Cash Flow $189.3M $240.2M $330.3M $343.9M $418.4M
Capital Expenditure -$54.1M -$100.1M -$136.0M -$155.1M -$163.7M
Free Cash Flow $135.2M $140.2M $194.3M $188.8M $254.8M
Acquisitions (net) -$1.9M -$404.1M -$43.3M $0 $0
Debt Repayment — — — — —
Dividends Paid — — — — —
Stock Buybacks $0 -$94.3M -$125.0M -$300.2M -$500.4M
Net Change in Cash $88.1M -$131.4M -$150.4M $27.6M $62.3M
Analyst Estimates (Annual)
Metric 2027 2028 2029 2030
Revenue $1.6B
$1.5B – $1.6B
 $1.7B
$1.7B – $1.7B
 $1.9B
$1.8B – $1.9B
 $2.0B
$2.0B – $2.1B
EBITDA $816.8M
$791.5M – $832.0M
 $890.4M
$873.2M – $907.5M
 $987.4M
$965.4M – $1.0B
 $1.1B
$1.0B – $1.1B
Net Income $307.7M
$289.4M – $326.1M
 $361.2M
$332.2M – $390.2M
 $492.3M
$478.1M – $509.1M
 $553.4M
$537.4M – $572.3M
EPS — — — —
Growth Trends (YoY %)
Metric 2022 2023 2024 2025
Revenue Growth +59.6% +14.4% +10.3% +12.1%
Gross Profit Growth +50.1% +17.6% +10.3% +77.9%
Operating Income Growth +60.5% +18.6% +18.8% +21.7%
Net Income Growth +132.4% +39.1% +24.4% +27.4%
EBITDA Growth +90.9% +18.6% +14.3% +12.4%
Insider Trading (Recent)
Date Insider Type Shares Price Value
2026-05-05 Spinelli Stephen JR A-Award 3,226.00 $0.00 $0
2026-05-05 Tanco Christopher A-Award 2,254.00 $0.00 $0
2026-05-05 Singh Harmit J A-Award 2,254.00 $0.00 $0
2026-05-05 Beard, Stephen W. A-Award 2,254.00 $0.00 $0
2026-05-05 RATHKE FRANCES G A-Award 2,254.00 $0.00 $0
2026-05-05 DUNAWAY CAMBRIA W A-Award 2,254.00 $0.00 $0
2026-05-05 BENSON CRAIG R A-Award 2,254.00 $0.00 $0
2026-05-05 Anderson Enshalla A-Award 2,254.00 $0.00 $0
2026-05-05 Acoca Bernard A-Award 2,254.00 $0.00 $0
2026-04-01 Singh Harmit J A-Award 43.00 $0.00 $0
2026-04-01 Beard, Stephen W. A-Award 139.00 $0.00 $0
2026-04-01 Tanco Christopher A-Award 320.00 $0.00 $0
2026-04-01 Spinelli Stephen JR A-Award 736.00 $0.00 $0
2026-04-01 RATHKE FRANCES G A-Award 346.00 $0.00 $0
2026-04-01 Anderson Enshalla A-Award 329.00 $0.00 $0
2026-03-09 Fitzgerald Thomas J III 0.00 $0.00 $0
2026-03-16 Singh Harmit J A-Award 263.00 $0.00 $0
2026-03-16 Singh Harmit J 0.00 $0.00 $0
2026-03-15 Povinelli Brian F-InKind 220.00 $73.62 $16,196
2026-03-15 Keating Colleen F-InKind 4,219.00 $73.62 $310,603
Dividend History (Last 20)
Date Dividend Declaration Record Payment
2016-11-18 $2.78 2016-11-10 2016-11-22 2016-12-05
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.193 · 1946f027 · 2026-05-08 18:57:27