Financial Services · Financial - Mortgages
Price
$15.38
Market Cap
$43.4B
Employees
14,200
Beta
2.20
Avg Volume
27,474,959
CEO
Varun Krishna
Business Description
Rocket Companies, Inc. is a leading enterprise focused on leveraging technology across the real estate, mortgage, and e-commerce industries, with operations spanning the United States and Canada. The firm organizes its activities into two principal divisions: direct engagement with consumers and a collaborative partner network. Its extensive suite of solutions encompasses: Rocket Mortgage: A primary provider of mortgage lending services. Amrock: Offering vital services such as title insurance, property valuation, and transaction settlement. Rocket Homes: A comprehensive platform for home searching and a referral network connecting clients with real estate agents, employing technology to simplify the home buying and selling journey. Rocket Auto: An online marketplace for automotive retail that facilitates centralized and virtual support for car purchases. Rocket Loans: A service specializing in online personal loans. Core Digital Media: A digital advertising agency prominent in the mortgage, insurance, and education sectors. Rocket Solar: Connecting homeowners to digital financing options for solar energy installations through expert advisors. Truebill: A personal finance application designed to help users manage various aspects of their financial lives. Lendesk: A technology services company providing point-of-sale systems for mortgage professionals and loan origination software for private lenders. Edison Financial: A digital mortgage brokerage. Beyond these specific brands, Rocket Companies also undertakes the initiation, finalization, sale, and servicing of agency-conforming loans. Established in 1985, the company maintains its headquarters in Detroit, Michigan, and operates as a subsidiary of Rock Holdings, Inc.
Business History
Price Overview
Price at report time · Jul 2, 3:32pm (0m ago)
$15.48
Change · Jul 2
-0.38 (-2.37%)
Day Range
$15.18 – $16.09
52-Week Range
$12.17 – $24.36
50-Day MA
$14.20
200-Day MA
$17.03
Volume
19,161,662.00
Right now · live
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Real-time — the change above is the move since the report (over 0m).
Analyst Price Targets
Low
$17.00
Consensus
$20.50
High
$22.50
(22 analysts)
Share Structure
Outstanding
2,824,014,184.00
Float
507,243,083.00
Free Float
24.1%
Low free float
— 24.1% of shares trade freely, ~75.9% held by insiders/institutions
Below average liquidity. Large orders can move the price significantly. Insiders or strategic holders control the majority — watch for lockup expirations or secondary offerings.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
182.86
Stock Price: $15.38
EPS (Diluted): -0.03
EPS (Diluted): -0.03
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
2.09
Stock Price: $15.38
Total Equity: $22.90B
Shares: 2,474,476,484
Total Equity: $22.90B
Shares: 2,474,476,484
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
42.02
Market Cap: $43.42B
Total Debt: $0.00
Cash: $2.70B
EBITDA: $890.00M
Total Debt: $0.00
Cash: $2.70B
EBITDA: $890.00M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$61.3B
Market Cap: $43.42B
Total Debt: $0.00
Cash: $2.70B
Total Debt: $0.00
Cash: $2.70B
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
6.94
Stock Price: $15.38
Revenue: $6.88B
Shares: 2,474,476,484
Revenue: $6.88B
Shares: 2,474,476,484
EV/Sales (Total value vs revenue — works when P/E can't)
API8.91
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
91.6%
Gross Profit: $6.30B
Revenue: $6.88B
Revenue: $6.88B
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
8.7%
Operating Income: $600.00M
Revenue: $6.88B
Revenue: $6.88B
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-1.0%
Net Income: -$68.00M
Revenue: $6.88B
Revenue: $6.88B
ROE (Profit from shareholder equity)
APINet Income / Total Equity
1.5%
Net Income: -$68.00M
Total Equity: $22.90B
Total Equity: $22.90B
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
1.5%
Operating Income: $600.00M
Tax Rate: -9.3%
Equity: $22.90B
Total Debt: $0.00
Cash: $2.70B
Tax Rate: -9.3%
Equity: $22.90B
Total Debt: $0.00
Cash: $2.70B
Zero debt — invested capital = equity minus cash (very efficient)
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
16.62
Current Assets: $4.74B
Current Liabilities: $285.00M
Current Liabilities: $285.00M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.00
Short-Term Debt: $0.00
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: $22.90B
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: $22.90B
Zero debt — this company carries no debt obligations. Strongest possible score.
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$2.78
Revenue: $6.88B
Shares: 2,474,476,484
Shares: 2,474,476,484
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$9.25
Total Equity: $22.90B
Shares: 2,474,476,484
Shares: 2,474,476,484
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$-1.62
Operating CF: -$3.93B
CapEx: -$91.00M
Shares: 2,474,476,484
CapEx: -$91.00M
Shares: 2,474,476,484
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
4.1%
Last Dividend: N/A
Stock Price: $15.38
Stock Price: $15.38
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$68.00M
Net Income: -$68.00M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares RKT against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jul 2, 2026 3:32pm (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $13.2B | $6.0B | $4.0B | $5.4B | $6.9B |
| Cost of Revenue | $491.9M | $320.0M | $360.0M | $469.2M | $580.0M |
| Gross Profit | $12.7B | $5.7B | $3.6B | $4.9B | $6.3B |
| Operating Expenses | $6.5B | $4.9B | $4.0B | $4.3B | $5.7B |
| Operating Income | $6.2B | $741.9M | -$402.9M | $668.1M | $600.0M |
| Net Income | $308.2M | $46.4M | -$15.5M | $29.4M | -$68.0M |
| EBITDA | $6.3B | $835.9M | -$292.6M | $781.0M | $890.0M |
| EPS | $2.36 | $0.39 | $-0.12 | $0.21 | $-0.03 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jul 2, 2026 3:32pm (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $2.1B | $722.3M | $1.1B | $1.3B | $2.7B |
| Total Current Assets | $4.7B | $1.4B | $1.8B | $2.1B | $4.7B |
| Total Assets | $32.8B | $20.1B | $19.2B | $24.5B | $60.7B |
| Current Liabilities | $11.8B | $5.2B | $4.8B | $9.1B | $285.0M |
| Long-Term Debt | $9.2B | $4.9B | $4.5B | $4.8B | $0 |
| Total Liabilities | $23.0B | $11.6B | $10.9B | $15.5B | $37.8B |
| Total Equity | $665.7M | $576.7M | $624.9M | $702.5M | $22.9B |
| Retained Earnings | $378.0M | $300.4M | $284.3M | $312.8M | $124.0M |
Cash Flow (Annual)
Last updated: Jul 2, 2026 3:32pm (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $7.7B | $10.8B | $110.3M | -$2.6B | -$3.9B |
| Capital Expenditure | -$302.8M | -$107.8M | -$60.3M | -$805.1M | -$91.0M |
| Free Cash Flow | $7.4B | $10.7B | $50.0M | -$3.4B | -$4.0B |
| Acquisitions (net) | -$1.2B | $14.6M | $0 | $0 | -$2.3B |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | -$231.6M | -$177.7M | $0 | $0 | $0 |
| Net Change in Cash | $157.5M | -$1.4B | $347.7M | $152.5M | $1.6B |
Analyst Estimates (Annual)
Last updated: Jul 2, 2026 3:32pm (just now)| Metric | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|
| Revenue |
$6.3B $5.5B – $6.6B
|
$11.6B $11.1B – $12.2B
|
$13.0B $11.8B – $14.0B
|
$14.1B $13.8B – $14.4B
|
| EBITDA |
$1.0B $903.0M – $1.1B
|
$1.9B $1.8B – $2.0B
|
$2.1B $1.9B – $2.3B
|
$2.3B $2.2B – $2.4B
|
| Net Income |
$611.6M $575.6M – $647.5M
|
$1.5B $1.5B – $2.2B
|
$2.8B $2.3B – $3.2B
|
$2.8B $2.0B – $4.3B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jul 2, 2026 3:32pm (just now)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | -54.4% | -33.3% | +34.8% | +27.4% |
| Gross Profit Growth | -55.2% | -35.9% | +35.3% | +27.7% |
| Operating Income Growth | -88.0% | -154.3% | +265.8% | -10.2% |
| Net Income Growth | -84.9% | -133.4% | +289.3% | -331.5% |
| EBITDA Growth | -86.6% | -135.0% | +366.9% | +14.0% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-10 | SHANK SUZANNE F. | A-Award | 16,312.00 | $0.00 | $0 |
| 2026-06-10 | Olson Tagar | A-Award | 11,255.00 | $0.00 | $0 |
| 2026-06-10 | MARINER JONATHAN D | A-Award | 16,312.00 | $0.00 | $0 |
| 2026-06-10 | Rampell Alastair | A-Award | 16,312.00 | $0.00 | $0 |
| 2026-06-07 | Rizik Matthew | M-Exempt | 12,261.00 | $0.00 | $0 |
| 2026-06-07 | Rizik Matthew | J-Other | 12,261.00 | $12.65 | $155,102 |
| 2026-06-07 | Rizik Matthew | M-Exempt | 12,261.00 | $0.00 | $0 |
| 2026-05-06 | Malhotra Shawn | F-InKind | 52,484.00 | $14.09 | $739,500 |
| 2026-04-07 | Brown Brian Nicholas | F-InKind | 16,112.00 | $15.03 | $242,163 |
| 2026-04-07 | Lovier Heather M. | F-InKind | 8,056.00 | $15.03 | $121,082 |
| 2026-04-07 | Edwards Noah A. | F-InKind | 2,302.00 | $15.03 | $34,599 |
| 2026-04-07 | Malhotra Shawn | F-InKind | 13,751.00 | $15.03 | $206,678 |
| 2026-04-07 | Mildenhall Jonathan | F-InKind | 12,860.00 | $15.03 | $193,286 |
| 2026-04-07 | Banfield William D. | F-InKind | 8,056.00 | $15.03 | $121,082 |
| 2026-04-01 | Bray Jesse K | F-InKind | 57,200.00 | $14.25 | $815,100 |
| 2026-03-11 | Bray Jesse K | G-Gift | 30,100.00 | $0.00 | $0 |
| 2026-03-11 | Bray Jesse K | G-Gift | 62,960.00 | $0.00 | $0 |
| 2026-03-07 | Rizik Matthew | M-Exempt | 14,796.00 | $0.00 | $0 |
| 2025-09-07 | Rizik Matthew | J-Other | 14,796.00 | $20.26 | $299,767 |
| 2026-03-07 | Rizik Matthew | J-Other | 14,796.00 | $14.95 | $221,200 |
Dividend History (Last 20)
Last updated: Jul 2, 2026 3:32pm (just now)| Date | Dividend | Declaration | Record | Payment |
|---|---|---|---|---|
| 2025-03-20 | $0.80 | 2025-03-10 | 2025-03-20 | 2025-04-03 |
| 2022-03-07 | $1.01 | 2022-02-24 | 2022-03-08 | 2022-03-22 |
| 2021-03-08 | $1.11 | 2021-02-25 | 2021-03-09 | 2021-03-23 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for RKT — it's generated by the pipeline (
market-narrative step).
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My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.369 · ed375950 · 2026-07-02 14:37:41