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What this page is: Delvantic's full research page for Simply Good Foods Co. (SMPL) — AI-driven forensic equity research: mechanical valuation models (DCF, EPV, anchored-PE, scenario) plus three independent AI lenses (Quality / Value / Sentiment). Everything below is rendered server-side; you are not missing content that requires JavaScript. All scores are predictions and research opinions, not financial advice.
Page map (sections in order; each card carries a stable
reference-name attribute you can cite):
profile-header/price-overview— company profile, live quote, market capextended-analysis— the core: three AI lens reads with findings, scores, and the analyst memofuture-predictions— our forward price-band predictionsmarket-narrative/ai-findings/gpt-critique— narrative context, cross-model findings, and an adversarial critique of our own analysis (near the end of the document)- Members-only sections (render as login gates for anonymous readers):
price-history,income-trend,key-metrics,financials(statement tables),insider-trading. The analysis above is public; the raw data tables require a free account.
More for machine readers: site briefing at
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any ticker resolves at delvantic.com/stock/TICKER ·
raw inputs are public-company filings and market data (via licensed data feeds);
every model, score, lens read, and prediction on this page is Delvantic's own analysis.
Consumer Defensive · Packaged Foods
Denver, CO 80202, United States
thesimplygoodfoodscompany.com
Price
$11.10
Market Cap
$981.7M
Employees
328
Beta
0.15
Avg Volume
2,725,863
CEO
Mr. Joseph E. Scalzo
Simply Good Foods Co. is a consumer packaged food and beverage company that develops, markets, and sells nutritional snacks and meal replacements primarily in North America and internationally. Its portfolio features protein bars, ready-to-drink shakes and beverages, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and confectionery items like peanut butter cups, brownies, caramel candy bites, and chocolate-coated peanut candies. The company operates under prominent brands including Quest, which offers protein-rich foods limiting sugars and carbs; Atkins, targeted at low-carbohydrate lifestyles for weight or blood sugar management; and OWYN, providing plant-based, allergen-tested protein shakes and powders that are gluten-free, dairy-free, soy-free, egg-free, nut-free, low in sugar, and enriched with prebiotic fiber. Products reach consumers through major retail channels such as grocery, mass merchandise, club, convenience, and specialty stores, as well as e-commerce platforms. Founded in 2017 and headquartered in Denver, Colorado, Simply Good Foods Co. plays a key role in the health-focused snacking segment of the food industry.
Runs with full report
Earnings Schedule
Checked daily · calendar updated Aug 9 No upcoming print on the calendar yet — companies typically confirm a few weeks ahead. Last print was Jul 9, 2026.
EPS surprise history — vs analyst consensus · 5 prints of vendor history
-2.1%
Oct '25
+8.3%
Jan '26
+3.9%
Feb '26
+12.5%
Apr '26
+20.0%
Jul '26
| Print date | EPS est. | EPS actual | Revenue est. | Revenue actual |
|---|---|---|---|---|
| Jul 9, 2026 | $0.35 | $0.42 +20.0% | — | — |
| Apr 9, 2026 | $0.40 | $0.45 +12.5% | — | — |
| Feb 12, 2026 | $1.03 | $1.07 +3.9% | — | — |
| Jan 8, 2026 | $0.36 | $0.39 +8.3% | — | — |
| Oct 23, 2025 | $0.47 | $0.46 -2.1% | — | — |
Green = beat the estimate, red = missed. An earnings print is the fastest way a thesis changes — our designations should be re-read after each one.
Recent SEC Filings
| Filed | Form | Document |
|---|---|---|
| Jul 24, 2026 | 4 | View |
| Jul 24, 2026 | 4 | View |
| Jul 9, 2026 | 10-Q | View |
| Jul 9, 2026 | 8-K | View |
| May 18, 2026 | 4 | View |
| May 13, 2026 | 4 | View |
| May 6, 2026 | SCHEDULE 13G/A | View |
| Apr 29, 2026 | SCHEDULE 13G | View |
| Apr 24, 2026 | 4 | View |
| Apr 22, 2026 | 8-K/A | View |
| Apr 21, 2026 | 8-K | View |
| Apr 17, 2026 | 4 | View |
Filings link to the SEC’s EDGAR system. Annual/quarterly reports (10-K, 10-Q, 20-F) carry the full story; 8-K/6-K current reports are the fastest signal that something material happened.
Price Overview
Last updated: Aug 9, 2026 3:11am (just now)
Current data · timestamped when a report runs
$11.10
Change · Aug 9
-0.07 (-0.63%)
Day Range
$10.94 – $11.23
52-Week Range
$9.88 – $30.36
50-Day MA
$11.92
200-Day MA
$15.61
Volume
1,352,600.00
Share Structure
Outstanding
88,441,207.00
Float
80,155,869.00
Free Float
90.6%
High free float
— 90.6% of shares trade freely, ~9.4% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
TD Twelve Data statement
HEX SEC filing
P/E Ratio (Price per dollar of earnings)
HEXStock Price / EPS (Diluted)
10.88
Stock Price: $11.10
EPS (Diluted): 1.02
EPS (Diluted): 1.02
P/B Ratio (Price vs net asset value)
HEXStock Price / Book Value Per Share
0.62
Stock Price: $11.10
Total Equity: $1.81B
Shares: 101,510,772
Total Equity: $1.81B
Shares: 101,510,772
EV/EBITDA (Total value vs operating profit)
HEXEnterprise Value / EBITDA
6.44
Market Cap: $981.70M
Total Debt: $249.07M
Cash: $98.47M
EBITDA: $178.32M
Total Debt: $249.07M
Cash: $98.47M
EBITDA: $178.32M
Enterprise Value (Takeover price (cap + debt - cash))
HEXMarket Cap + Total Debt - Cash
$1.1B
Market Cap: $981.70M
Total Debt: $249.07M
Cash: $98.47M
Total Debt: $249.07M
Cash: $98.47M
Gross Margin (Revenue left after direct costs)
HEXGross Profit / Revenue
36.2%
Gross Profit: $525.75M
Revenue: $1.45B
Revenue: $1.45B
Operating Margin (Revenue left after all operations)
HEXOperating Income / Revenue
10.8%
Operating Income: $156.89M
Revenue: $1.45B
Revenue: $1.45B
Net Margin (Revenue left as actual profit)
HEXNet Income / Revenue
7.1%
Net Income: $103.61M
Revenue: $1.45B
Revenue: $1.45B
ROE (Profit from shareholder equity)
HEXNet Income / Total Equity
5.7%
Net Income: $103.61M
Total Equity: $1.81B
Total Equity: $1.81B
ROIC (Profit from all invested capital)
HEXNOPAT / Invested Capital
6.1%
Operating Income: $156.89M
Tax Rate: 23.8%
Equity: $1.81B
Total Debt: $249.07M
Cash: $98.47M
Tax Rate: 23.8%
Equity: $1.81B
Total Debt: $249.07M
Cash: $98.47M
Current Ratio (Can it pay short-term bills)
HEXCurrent Assets / Current Liabilities
3.64
Current Assets: $453.68M
Current Liabilities: $124.56M
Current Liabilities: $124.56M
Debt/Equity (Leverage — debt vs equity)
HEXTotal Debt / Total Equity
0.14
Short-Term Debt: $0.00
Long-Term Debt: $249.07M
Total Debt: $249.07M
Total Equity: $1.81B
Long-Term Debt: $249.07M
Total Debt: $249.07M
Total Equity: $1.81B
Rev/Share (Top-line per share)
HEXRevenue / Shares Outstanding
$14.29
Revenue: $1.45B
Shares: 101,510,772
Shares: 101,510,772
Book Value/Share (Net assets per share)
HEX(Total Assets - Total Liabilities) / Shares
$17.80
Total Equity: $1.81B
Shares: 101,510,772
Shares: 101,510,772
FCF/Share (Real cash generated per share)
HEX(Operating Cash Flow + CapEx) / Shares
$1.56
Operating CF: $178.46M
CapEx: -$20.54M
Shares: 101,510,772
CapEx: -$20.54M
Shares: 101,510,772
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
TDLast Annual Dividend / Stock Price
—
Last Dividend: $0.00
Stock Price: $11.10
Stock Price: $11.10
Payout Ratio (Earnings paid out as dividends)
HEXDividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $103.61M
Net Income: $103.61M
Dividends paid not available in cash flow statement
Income Statement (Annual)
Last updated: Aug 7, 2026 4:25am (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $1.0B | $1.2B | $1.2B | $1.3B | $1.5B |
| Cost of Revenue | $595.8M | $723.1M | $789.3M | $819.8M | $925.2M |
| Gross Profit | $409.8M | $445.6M | $453.4M | $511.6M | $525.7M |
| Operating Expenses | $236.1M | $242.8M | $248.5M | $305.1M | $368.9M |
| Operating Income | $173.7M | $202.8M | $204.9M | $206.5M | $156.9M |
| Net Income | $40.9M | $108.6M | $133.6M | $139.3M | $103.6M |
| EBITDA | $191.8M | $222.1M | $225.2M | $227.5M | $178.3M |
| EPS | $0.43 | $1.10 | $1.34 | $1.39 | $1.03 |
| EPS (Diluted) | $0.42 | $1.08 | $1.32 | $1.38 | $1.02 |
Balance Sheet (Annual)
Last updated: Aug 7, 2026 4:25am (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $75.3M | $67.5M | $87.7M | $132.5M | $98.5M |
| Total Current Assets | $298.7M | $351.6M | $371.7M | $440.3M | $453.7M |
| Total Assets | $2.1B | $2.1B | $2.1B | $2.4B | $2.4B |
| Current Liabilities | $113.7M | $102.2M | $89.9M | $108.6M | $124.6M |
| Long-Term Debt | $451.3M | $403.0M | $281.6M | $397.5M | $249.1M |
| Total Liabilities | $863.4M | $655.6M | $526.0M | $708.7M | $589.2M |
| Total Equity | $1.2B | $1.4B | $1.6B | $1.7B | $1.8B |
| Retained Earnings | $105.8M | $214.4M | $348.0M | $487.3M | $590.9M |
Cash Flow (Annual)
Last updated: Aug 7, 2026 4:25am (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $132.1M | $110.6M | $171.1M | $215.7M | $178.5M |
| Capital Expenditure | -$5.9M | -$5.2M | -$11.6M | -$5.7M | -$20.5M |
| Free Cash Flow | $126.2M | $105.4M | $159.5M | $210.0M | $157.9M |
| Acquisitions (net) | — | $0 | $0 | -$280.4M | $1.7M |
| Net Debt Issued / (Repaid) | -$150.0M | -$50.0M | -$121.5M | $115.0M | -$150.0M |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | -$59.9M | -$16.4M | $0 | -$50.9M |
| Net Change in Cash | — | — | — | — | — |
Growth Trends (YoY %)
Last updated: Aug 7, 2026 4:25am (1d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +16.2% | +6.3% | +7.1% | +9.0% |
| Gross Profit Growth | +8.7% | +1.8% | +12.8% | +2.8% |
| Operating Income Growth | +16.7% | +1.1% | +0.8% | -24.0% |
| Net Income Growth | +165.6% | +23.0% | +4.3% | -25.6% |
| EBITDA Growth | +15.7% | +1.4% | +1.0% | -21.6% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-07-22 | KRAFT TIMOTHY RICHARD | A-Award | 88,081.00 | $0.00 | $0 |
| 2026-07-22 | Bealer Christopher J | A-Award | 73,361.00 | $0.00 | $0 |
Industry Benchmarks
Compares SMPL against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for SMPL — it's generated by the pipeline (
market-narrative step).
Claude Reading
No AI findings yet for SMPL — they're generated by the
pipeline (
ai-findings step) when a report is run on this ticker.
GPT Reading
No GPT reading yet for SMPL — it's generated by the
pipeline (
gpt-critique step) after the other Big-3 seats, when a
report is run on this ticker.
Grok Reading
No Grok reading yet for SMPL — it's generated by the
pipeline (
grok-critique step) alongside the other Big-3 seats, when a
report is run on this ticker.
Advanced Analysis Forensic deep-dive · three lenses
Character & Durability Scorecard
Ten long-horizon business-character traits the Quality / Value / Sentiment lenses don’t break out, scored 1–10.
No scorecard yet for SMPL — the ten traits are scored by the
pipeline (
ext-scorecard step) when a report is run on this ticker.
No community reviews yet for SMPL.
Be the first — hit How to Contribute, have any AI review this page, and paste its take back here.
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Data via Financial Modeling Prep · Cached for performance · twelvedata
v1.1.515 · 9f7cac68 · 2026-08-08 13:09:58