Technology · Software - Infrastructure
Price
$44.10
Market Cap
$2.4B
Employees
4,399
Beta
0.90
Avg Volume
2,492,061
CEO
Avishai Abrahami
Business Description
Wix.com Ltd. operates a cloud-based platform globally, enabling individuals and businesses across North America, Europe, Latin America, Asia, and other international regions to build websites and web applications. Its offerings include the intuitive Wix Editor, a visual drag-and-drop tool for site construction and modification, alongside Wix ADI, which leverages artificial intelligence to facilitate tailored website creation. For more advanced needs, Corvid by Wix allows for the development of sophisticated web applications. The company also provides Ascend by Wix, a comprehensive suite of around 20 tools designed to enhance customer engagement, streamline operations, and support business expansion. Users can generate professional logos through the AI-powered Wix Logo Maker. To assist its clientele in supporting their own users across various channels, Wix offers Wix Answers, a robust support infrastructure. Furthermore, Wix Payments acts as an integrated platform, allowing website owners to process payments directly through their Wix sites. Additionally, Wix offers specialized applications tailored to various business types, assisting owners in managing specific aspects of their online presence. Supplemental services include the App Market, where registered users can find and install a diverse range of free and paid web applications. The Wix Arena serves as an online hub, connecting users seeking website creation or management assistance with expert web developers. A dedicated native mobile application, the Wix App, is also available for managing websites and the Wix operating system on the go. As of December 31, 2021, Wix boasted approximately 222 million registered users and 6 million premium subscribers. The company, formerly known as Wixpress Ltd., was established in 2006 and maintains its headquarters in Tel Aviv, Israel.
Business History
Price Overview
Last updated: Jun 27, 2026 8:57am (just now)$44.10
+2.38 (+5.70%)
Day Range
$42.35 – $44.47
52-Week Range
$40.16 – $190.93
50-Day MA
$59.96
200-Day MA
$96.17
Volume
1,099,446.00
Analyst Price Targets
Low
$45.00
Consensus
$83.92
High
$130.00
(77 analysts)
Share Structure
Outstanding
55,047,500.00
Float
53,006,834.00
Free Float
96.3%
High free float
— 96.3% of shares trade freely, ~3.7% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
48.46
Stock Price: $44.10
EPS (Diluted): 0.91
EPS (Diluted): 0.91
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
-15.77
Stock Price: $44.10
Total Equity: -$366.00M
Shares: 57,716,592
Total Equity: -$366.00M
Shares: 57,716,592
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-108.37
Market Cap: $2.43B
Total Debt: $1.17B
Cash: $311.58M
EBITDA: $36.07M
Total Debt: $1.17B
Cash: $311.58M
EBITDA: $36.07M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$7.0B
Market Cap: $2.43B
Total Debt: $1.17B
Cash: $311.58M
Total Debt: $1.17B
Cash: $311.58M
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
68.1%
Gross Profit: $1.36B
Revenue: $1.99B
Revenue: $1.99B
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
0.1%
Operating Income: $1.75M
Revenue: $1.99B
Revenue: $1.99B
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
2.5%
Net Income: $50.65M
Revenue: $1.99B
Revenue: $1.99B
ROE (Profit from shareholder equity)
APINet Income / Total Equity
18.8%
Net Income: $50.65M
Total Equity: -$366.00M
Total Equity: -$366.00M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-2.6%
Operating Income: $1.75M
Tax Rate: 12,729.9%
Equity: -$366.00M
Total Debt: $1.17B
Cash: $311.58M
Tax Rate: 12,729.9%
Equity: -$366.00M
Total Debt: $1.17B
Cash: $311.58M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.19
Current Assets: $1.32B
Current Liabilities: $1.11B
Current Liabilities: $1.11B
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
-3.19
Short-Term Debt: $43.26M
Long-Term Debt: $1.13B
Total Debt: $1.17B
Total Equity: -$366.00M
Long-Term Debt: $1.13B
Total Debt: $1.17B
Total Equity: -$366.00M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$34.53
Revenue: $1.99B
Shares: 57,716,592
Shares: 57,716,592
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$-6.34
Total Equity: -$366.00M
Shares: 57,716,592
Shares: 57,716,592
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$9.95
Operating CF: $582.86M
CapEx: -$8.55M
Shares: 57,716,592
CapEx: -$8.55M
Shares: 57,716,592
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $44.10
Stock Price: $44.10
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $50.65M
Net Income: $50.65M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares WIX against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 22, 2026 11:06am (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $1.3B | $1.4B | $1.6B | $1.8B | $2.0B |
| Cost of Revenue | $488.6M | $526.2M | $512.5M | $564.6M | $636.4M |
| Gross Profit | $781.1M | $861.4M | $1.0B | $1.2B | $1.4B |
| Operating Expenses | $1.1B | $1.1B | $1.1B | $1.1B | $1.4B |
| Operating Income | -$325.5M | -$285.4M | -$24.4M | $100.1M | $1.8M |
| Net Income | -$117.2M | -$424.9M | $33.1M | $138.3M | $50.6M |
| EBITDA | -$28.8M | -$439.8M | $68.5M | $186.2M | $36.1M |
| EPS | $-2.06 | $-7.33 | $0.58 | $2.49 | $0.91 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 22, 2026 11:06am (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $451.4M | $244.7M | $609.6M | $660.9M | $311.6M |
| Total Current Assets | $1.4B | $1.1B | $1.1B | $1.3B | $1.3B |
| Total Assets | $2.1B | $1.8B | $1.8B | $1.9B | $2.6B |
| Current Liabilities | $774.3M | $1.2B | $789.0M | $1.5B | $1.1B |
| Long-Term Debt | $923.0M | $566.6M | $569.7M | $0 | $1.1B |
| Total Liabilities | $1.9B | $2.0B | $1.9B | $2.0B | $3.0B |
| Total Equity | $145.7M | -$263.2M | -$54.5M | -$78.8M | -$366.0M |
| Retained Earnings | -$648.1M | -$1.1B | -$1.0B | -$901.5M | -$850.9M |
Cash Flow (Annual)
Last updated: Jun 22, 2026 11:06am (4d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $65.7M | $37.2M | $248.2M | $497.4M | $582.9M |
| Capital Expenditure | -$37.7M | -$70.7M | -$66.0M | -$17.8M | -$8.6M |
| Free Cash Flow | $28.0M | -$33.5M | $182.2M | $479.6M | $574.3M |
| Acquisitions (net) | -$42.7M | $0 | $0 | $0 | -$23.9M |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | -$200.0M | -$231.9M | -$127.0M | -$466.3M | -$575.0M |
| Net Change in Cash | $282.5M | -$206.7M | $364.9M | $51.3M | -$350.1M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 6:20am (2h ago)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$2.5B $2.5B – $2.6B
|
$2.9B $2.9B – $2.9B
|
$3.2B $3.2B – $3.3B
|
$3.6B $3.5B – $3.7B
|
| EBITDA |
-$87.4M -$89.4M – -$86.0M
|
-$98.4M -$98.5M – -$98.4M
|
-$111.7M -$114.1M – -$109.7M
|
-$123.4M -$126.0M – -$121.1M
|
| Net Income |
$391.1M $233.8M – $548.4M
|
$567.3M $344.6M – $790.1M
|
$674.1M $658.1M – $692.7M
|
$815.8M $796.4M – $838.3M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 22, 2026 11:06am (4d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +9.3% | +12.5% | +12.7% | +13.2% |
| Gross Profit Growth | +10.3% | +21.8% | +14.0% | +13.4% |
| Operating Income Growth | +12.3% | +91.5% | +510.8% | -98.3% |
| Net Income Growth | -262.5% | +107.8% | +317.4% | -63.4% |
| EBITDA Growth | -1,425.5% | +115.6% | +171.9% | -80.6% |
Insider Trading (Recent)
Last updated: Jun 27, 2026 6:20am (2h ago)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-03-18 | Shemesh Lior | 0.00 | $0.00 | $0 | |
| 2026-03-18 | Shemesh Lior | 39,057.00 | $142.47 | $5.6M | |
| 2026-03-18 | Shemesh Lior | 33,998.00 | $135.53 | $4.6M | |
| 2026-03-18 | Shemesh Lior | 28,584.00 | $259.16 | $7.4M | |
| 2026-03-18 | Abrahami Avishai | 0.00 | $0.00 | $0 | |
| 2026-03-18 | Abrahami Avishai | 0.00 | $0.00 | $0 | |
| 2026-03-18 | Abrahami Avishai | 0.00 | $0.00 | $0 | |
| 2026-03-18 | Abrahami Avishai | 21,900.00 | $229.02 | $5.0M | |
| 2026-03-18 | Abrahami Avishai | 81,474.00 | $87.65 | $7.1M | |
| 2026-03-18 | Abrahami Avishai | 240,000.00 | $60.40 | $14.5M | |
| 2026-03-18 | Abrahami Avishai | 240,000.00 | $51.45 | $12.3M | |
| 2026-03-18 | Abrahami Avishai | 203,212.00 | $102.02 | $20.7M | |
| 2026-03-18 | Abrahami Avishai | 141,038.00 | $142.47 | $20.1M | |
| 2026-03-18 | Abrahami Avishai | 132,076.00 | $259.16 | $34.2M | |
| 2026-03-18 | Abrahami Avishai | 66,676.00 | $135.53 | $9.0M | |
| 2026-03-18 | Abrahami Avishai | 37,737.00 | $125.32 | $4.7M | |
| 2026-03-18 | Even-Haim Yaniv | 0.00 | $0.00 | $0 | |
| 2026-03-18 | Even-Haim Yaniv | 9,223.00 | $135.53 | $1.2M | |
| 2026-03-18 | Even-Haim Yaniv | 24,849.00 | $259.16 | $6.4M | |
| 2026-03-18 | Shai Omer | 0.00 | $0.00 | $0 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for WIX — it's generated by the pipeline (
market-narrative step).
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My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30