Consumer Cyclical · Travel Services
Price
$181.46
Market Cap
$140.6B
Employees
24,500
Beta
1.09
Avg Volume
7,838,538
CEO
Glenn D. Fogel
Business Description
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
Business History
Price Overview
Last updated: Jun 27, 2026 9:03am (just now)$181.46
+4.41 (+2.49%)
Day Range
$176.92 – $183.28
52-Week Range
$150.14 – $233.58
50-Day MA
$169.12
200-Day MA
$189.53
Volume
12,736,633.00
Analyst Price Targets
Low
$175.00
Consensus
$230.70
High
$309.84
(125 analysts)
Share Structure
Outstanding
774,878,436.00
Float
772,460,815.00
Free Float
99.7%
High free float
— 99.7% of shares trade freely, ~0.3% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
23.29
Stock Price: $181.46
EPS (Diluted): 6.66
EPS (Diluted): 6.66
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
-31.16
Stock Price: $181.46
Total Equity: -$5.58B
Shares: 815,975,000
Total Equity: -$5.58B
Shares: 815,975,000
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
15.09
Market Cap: $140.61B
Total Debt: $18.74B
Cash: $17.20B
EBITDA: $9.22B
Total Debt: $18.74B
Cash: $17.20B
EBITDA: $9.22B
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$175.9B
Market Cap: $140.61B
Total Debt: $18.74B
Cash: $17.20B
Total Debt: $18.74B
Cash: $17.20B
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
100.0%
Gross Profit: $26.92B
Revenue: $26.92B
Revenue: $26.92B
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
34.5%
Operating Income: $9.28B
Revenue: $26.92B
Revenue: $26.92B
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
20.1%
Net Income: $5.40B
Revenue: $26.92B
Revenue: $26.92B
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-95.8%
Net Income: $5.40B
Total Equity: -$5.58B
Total Equity: -$5.58B
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
68.2%
Operating Income: $9.28B
Tax Rate: 20.9%
Equity: -$5.58B
Total Debt: $18.74B
Cash: $17.20B
Tax Rate: 20.9%
Equity: -$5.58B
Total Debt: $18.74B
Cash: $17.20B
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.33
Current Assets: $22.26B
Current Liabilities: $16.70B
Current Liabilities: $16.70B
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
-3.36
Short-Term Debt: $1.88B
Long-Term Debt: $16.86B
Total Debt: $18.74B
Total Equity: -$5.58B
Long-Term Debt: $16.86B
Total Debt: $18.74B
Total Equity: -$5.58B
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$32.99
Revenue: $26.92B
Shares: 815,975,000
Shares: 815,975,000
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$-6.84
Total Equity: -$5.58B
Shares: 815,975,000
Shares: 815,975,000
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$11.14
Operating CF: $9.41B
CapEx: -$322.00M
Shares: 815,975,000
CapEx: -$322.00M
Shares: 815,975,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.7%
Last Dividend: N/A
Stock Price: $181.46
Stock Price: $181.46
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $5.40B
Net Income: $5.40B
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares BKNG against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 27, 2026 9:03am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $11.0B | $17.1B | $21.4B | $23.7B | $26.9B |
| Cost of Revenue | $0 | $0 | $0 | $0 | $0 |
| Gross Profit | $11.0B | $17.1B | $21.4B | $23.7B | $26.9B |
| Operating Expenses | $8.5B | $12.0B | $15.5B | $16.2B | $17.6B |
| Operating Income | $2.5B | $5.1B | $5.8B | $7.6B | $9.3B |
| Net Income | $1.2B | $3.1B | $4.3B | $5.9B | $5.4B |
| EBITDA | $2.4B | $4.9B | $7.0B | $9.3B | $9.2B |
| EPS | $1.14 | $3.07 | $4.75 | $7.00 | $6.66 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 27, 2026 9:03am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $11.1B | $12.2B | $12.1B | $16.2B | $17.2B |
| Total Current Assets | $13.1B | $15.8B | $17.0B | $20.5B | $22.3B |
| Total Assets | $23.6B | $25.4B | $24.3B | $27.7B | $29.3B |
| Current Liabilities | $6.2B | $8.5B | $13.3B | $15.6B | $16.7B |
| Long-Term Debt | $8.9B | $12.0B | $12.2B | $14.9B | $16.9B |
| Total Liabilities | $17.5B | $22.6B | $27.1B | $31.7B | $34.8B |
| Total Equity | $6.2B | $2.8B | -$2.7B | -$4.0B | -$5.6B |
| Retained Earnings | $24.5B | $27.5B | $31.8B | $36.5B | $40.7B |
Cash Flow (Annual)
Last updated: Jun 27, 2026 9:03am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $2.8B | $6.6B | $7.3B | $8.3B | $9.4B |
| Capital Expenditure | -$304.0M | -$368.0M | -$345.0M | -$429.0M | -$322.0M |
| Free Cash Flow | $2.5B | $6.2B | $7.0B | $7.9B | $9.1B |
| Acquisitions (net) | -$1.2B | $601.0M | $0 | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | -$163.0M | -$6.6B | -$10.4B | -$6.5B | -$6.4B |
| Net Change in Cash | $570.0M | $1.1B | -$116.0M | $4.1B | $1.1B |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 9:03am (just now)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$32.1B $31.5B – $32.7B
|
$34.7B $34.7B – $34.7B
|
$37.7B $36.9B – $38.5B
|
$40.1B $39.2B – $40.9B
|
| EBITDA |
$15.7B $15.4B – $16.0B
|
$17.0B $17.0B – $17.0B
|
$18.4B $18.1B – $18.8B
|
$19.6B $19.2B – $20.0B
|
| Net Income |
$10.0B $9.8B – $10.3B
|
$11.8B $11.2B – $12.5B
|
$14.1B $13.7B – $14.4B
|
$15.8B $15.4B – $16.2B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 27, 2026 9:03am (just now)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +56.0% | +25.0% | +11.1% | +13.4% |
| Gross Profit Growth | +56.0% | +25.0% | +11.1% | +13.4% |
| Operating Income Growth | +104.4% | +14.4% | +29.5% | +22.9% |
| Net Income Growth | +162.5% | +40.3% | +37.1% | -8.1% |
| EBITDA Growth | +105.2% | +43.1% | +32.6% | -1.3% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-30 | Singh Sumit | A-Award | 1,583.00 | $0.00 | $0 |
| 2026-05-30 | Grier Kelly J | A-Award | 1,583.00 | $0.00 | $0 |
| 2026-05-30 | MYLOD ROBERT J JR | A-Award | 2,240.00 | $0.00 | $0 |
| 2026-05-30 | Read Nicholas | A-Award | 1,583.00 | $0.00 | $0 |
| 2026-05-30 | Read Nicholas | F-InKind | 148.00 | $167.43 | $24,780 |
| 2026-05-30 | Sievers Kurt | A-Award | 1,846.00 | $0.00 | $0 |
| 2026-05-30 | Quinlan Larry | A-Award | 1,583.00 | $0.00 | $0 |
| 2026-05-30 | WITTMAN VANESSA AMES | A-Award | 1,583.00 | $0.00 | $0 |
| 2026-05-30 | ROTHMAN THOMAS E | A-Award | 1,583.00 | $0.00 | $0 |
| 2026-05-30 | GRADDICK WEIR MIRIAN M | A-Award | 1,583.00 | $0.00 | $0 |
| 2026-05-30 | Radakovich Lynn Vojvodich | G-Gift | 1,200.00 | $0.00 | $0 |
| 2026-05-30 | Radakovich Lynn Vojvodich | G-Gift | 1,200.00 | $0.00 | $0 |
| 2026-05-30 | NOSKI CHARLES H | A-Award | 1,583.00 | $0.00 | $0 |
| 2026-05-26 | MILLONES PETER J | S-Sale | 20,381.00 | $162.96 | $3.3M |
| 2026-05-26 | MILLONES PETER J | S-Sale | 29,399.00 | $163.58 | $4.8M |
| 2026-05-26 | MILLONES PETER J | S-Sale | 7,470.00 | $164.64 | $1.2M |
| 2026-05-26 | MILLONES PETER J | S-Sale | 5,250.00 | $165.56 | $869,213 |
| 2026-05-12 | Steenbergen Ewout L | F-InKind | 12,456.00 | $157.80 | $2.0M |
| 2026-05-12 | Sullivan Caroline | A-Award | 12,674.00 | $0.00 | $0 |
| 2026-04-29 | Sullivan Caroline | 0.00 | $0.00 | $0 |
Dividend History (Last 20)
Last updated: Jun 27, 2026 9:03am (just now)| Date | Dividend | Declaration | Record | Payment |
|---|---|---|---|---|
| 2026-06-05 | $0.42 | 2026-04-26 | 2026-06-05 | 2026-06-30 |
| 2026-03-06 | $10.50 | 2026-02-16 | 2026-03-06 | 2026-03-31 |
| 2025-12-05 | $9.60 | 2025-10-27 | 2025-12-05 | 2025-12-31 |
| 2025-09-05 | $9.60 | 2025-07-25 | 2025-09-05 | 2025-09-30 |
| 2025-06-06 | $9.60 | 2025-04-28 | 2025-06-06 | 2025-06-30 |
| 2025-03-07 | $9.60 | 2025-02-24 | 2025-03-07 | 2025-03-31 |
| 2024-12-06 | $8.75 | 2024-10-29 | 2024-12-06 | 2024-12-31 |
| 2024-09-06 | $8.75 | 2024-08-01 | 2024-09-06 | 2024-09-30 |
| 2024-06-07 | $8.75 | 2024-05-02 | 2024-06-07 | 2024-06-28 |
| 2024-03-07 | $8.75 | 2024-02-22 | 2024-03-08 | 2024-03-28 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for BKNG — it's generated by the pipeline (
market-narrative step).
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My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30