Consumer Defensive · Packaged Foods
Price
$1.30
Market Cap
$413.6M
Employees
551
Beta
1.20
Avg Volume
1,155,800
CEO
Christopher Mondzelewski
Business Description
BRC Inc., operating through its subsidiaries, focuses on sourcing, roasting, and distributing coffee, along with coffee accessories and branded apparel. The company also extends its activities to media production, including podcasts and both digital and print journals, and offers various coffee brewing equipment as well as outdoor and lifestyle gear. A core mission of BRC Inc. is to support active military members, veterans, and first responders. Consumers can purchase their products through a wide array of retail outlets, such as convenience, grocery, drug, and mass merchandise stores, as well as outdoor, DIY, and lifestyle retailers. Their offerings are also available at company-owned and franchised Black Rifle Coffee retail shops, in addition to their e-commerce platform. BRC Inc. was founded in 2014 and is headquartered in Salt Lake City, Utah.
Business History
Price Overview
Last updated: Jun 27, 2026 10:09am (just now)$1.30
+0.04 (+3.17%)
Day Range
$1.25 – $1.31
52-Week Range
$0.60 – $2.10
50-Day MA
$1.33
200-Day MA
$1.16
Volume
450,542.00
Analyst Price Targets
Low
$2.50
Consensus
$2.50
High
$2.50
(12 analysts)
Share Structure
Outstanding
117,004,000.00
Float
71,848,652.00
Free Float
61.4%
Normal free float
— 61.4% of shares trade freely, ~38.6% held by insiders/institutions
Healthy float typical of established companies. Good liquidity for entering and exiting positions without major price impact.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-10.00
Stock Price: $1.30
EPS (Diluted): -0.13
EPS (Diluted): -0.13
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
2.31
Stock Price: $1.30
Total Equity: $45.65M
Shares: 95,207,206
Total Equity: $45.65M
Shares: 95,207,206
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-76.70
Market Cap: $413.61M
Total Debt: $34.71M
Cash: $4.33M
EBITDA: -$12.40M
Total Debt: $34.71M
Cash: $4.33M
EBITDA: -$12.40M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$345.1M
Market Cap: $413.61M
Total Debt: $34.71M
Cash: $4.33M
Total Debt: $34.71M
Cash: $4.33M
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
0.27
Stock Price: $1.30
Revenue: $398.26M
Shares: 95,207,206
Revenue: $398.26M
Shares: 95,207,206
EV/Sales (Total value vs revenue — works when P/E can't)
API0.87
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
34.6%
Gross Profit: $137.95M
Revenue: $398.26M
Revenue: $398.26M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-6.2%
Operating Income: -$24.60M
Revenue: $398.26M
Revenue: $398.26M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-3.0%
Net Income: -$11.91M
Revenue: $398.26M
Revenue: $398.26M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-24.0%
Net Income: -$11.91M
Total Equity: $45.65M
Total Equity: $45.65M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-12.8%
Operating Income: -$24.60M
Tax Rate: -0.4%
Equity: $45.65M
Total Debt: $34.71M
Cash: $4.33M
Tax Rate: -0.4%
Equity: $45.65M
Total Debt: $34.71M
Cash: $4.33M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.32
Current Assets: $100.33M
Current Liabilities: $76.09M
Current Liabilities: $76.09M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.76
Short-Term Debt: $2.40M
Long-Term Debt: $32.31M
Total Debt: $34.71M
Total Equity: $45.65M
Long-Term Debt: $32.31M
Total Debt: $34.71M
Total Equity: $45.65M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$4.18
Revenue: $398.26M
Shares: 95,207,206
Shares: 95,207,206
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$0.48
Total Equity: $45.65M
Shares: 95,207,206
Shares: 95,207,206
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$-0.14
Operating CF: -$9.81M
CapEx: -$3.66M
Shares: 95,207,206
CapEx: -$3.66M
Shares: 95,207,206
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $1.30
Stock Price: $1.30
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$11.91M
Net Income: -$11.91M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares BRCC against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 27, 2026 10:09am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $233.1M | $301.3M | $395.6M | $391.5M | $398.3M |
| Cost of Revenue | $143.4M | $202.1M | $270.2M | $230.3M | $260.3M |
| Gross Profit | $89.7M | $99.2M | $125.4M | $161.2M | $137.9M |
| Operating Expenses | $101.3M | $166.9M | $175.7M | $157.3M | $162.5M |
| Operating Income | -$11.6M | -$67.8M | -$50.2M | $3.8M | -$24.6M |
| Net Income | -$13.8M | -$82.9M | -$16.7M | -$3.0M | -$11.9M |
| EBITDA | -$9.5M | -$332.4M | -$42.9M | $13.9M | -$12.4M |
| EPS | $-0.10 | $-6.60 | $-0.27 | $-0.04 | $-0.13 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 27, 2026 10:09am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $18.3M | $39.0M | $12.4M | $6.8M | $4.3M |
| Total Current Assets | $53.0M | $145.3M | $107.7M | $95.5M | $100.3M |
| Total Assets | $87.1M | $225.3M | $235.8M | $227.4M | $209.2M |
| Current Liabilities | $59.0M | $62.2M | $84.1M | $75.2M | $76.1M |
| Long-Term Debt | $22.7M | $47.0M | $68.7M | $63.0M | $32.3M |
| Total Liabilities | $236.6M | $129.4M | $189.3M | $177.9M | $141.2M |
| Total Equity | -$149.5M | $25.8M | $13.3M | $13.2M | $45.7M |
| Retained Earnings | -$20.0M | -$103.7M | -$120.5M | -$123.4M | -$135.3M |
Cash Flow (Annual)
Last updated: Jun 27, 2026 10:09am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$7.7M | -$116.2M | -$25.0M | $11.3M | -$9.8M |
| Capital Expenditure | -$19.3M | -$30.4M | -$27.2M | -$8.7M | -$3.7M |
| Free Cash Flow | -$27.0M | -$146.6M | -$52.2M | $2.6M | -$13.5M |
| Acquisitions (net) | $0 | $0 | $0 | $0 | $5.1M |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | -$20.1M | $0 | $0 | $0 |
| Net Change in Cash | -$17.3M | $20.7M | -$25.1M | -$7.1M | -$2.5M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 10:09am (just now)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$468.3M $466.4M – $470.2M
|
$542.0M $539.8M – $544.2M
|
$596.2M $593.8M – $598.6M
|
$655.8M $653.1M – $658.5M
|
| EBITDA |
-$107.2M -$107.7M – -$106.8M
|
-$124.1M -$124.6M – -$123.6M
|
-$136.5M -$137.1M – -$136.0M
|
-$150.2M -$150.8M – -$149.6M
|
| Net Income |
$2.9M $2.8M – $2.9M
|
$7.6M $7.6M – $7.7M
|
$13.3M $13.3M – $13.4M
|
$17.1M $17.0M – $17.2M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 27, 2026 10:09am (just now)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +29.3% | +31.3% | -1.0% | +1.7% |
| Gross Profit Growth | +10.6% | +26.5% | +28.5% | -14.4% |
| Operating Income Growth | -485.2% | +25.9% | +107.7% | -739.2% |
| Net Income Growth | -498.8% | +79.8% | +82.4% | -303.6% |
| EBITDA Growth | -3,385.7% | +87.1% | +132.4% | -189.2% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-01 | Hafer Evan | J-Other | 2,000,000.00 | $0.00 | $0 |
| 2026-06-01 | Hafer Evan | C-Conversion | 2,000,000.00 | $0.00 | $0 |
| 2026-06-01 | Hafer Evan | C-Conversion | 2,000,000.00 | $0.00 | $0 |
| 2026-06-01 | Hafer Evan | S-Sale | 2,000,000.00 | $1.49 | $3.0M |
| 2026-06-01 | Dickson Kathryn P | A-Award | 80,645.00 | $0.00 | $0 |
| 2026-06-01 | Hutmacher Clayton M | A-Award | 80,645.00 | $0.00 | $0 |
| 2026-06-01 | Kadenacy Stephen M | A-Award | 80,645.00 | $0.00 | $0 |
| 2026-06-01 | Landis Melvin F III | A-Award | 80,645.00 | $0.00 | $0 |
| 2026-06-01 | Molloy Lawrence | A-Award | 80,645.00 | $0.00 | $0 |
| 2026-06-01 | Welling Glenn W. | A-Award | 80,645.00 | $0.00 | $0 |
| 2026-06-01 | MORIARTY SEAN P | A-Award | 80,645.00 | $0.00 | $0 |
| 2026-06-01 | Taslitz Steven | A-Award | 80,645.00 | $0.00 | $0 |
| 2026-05-05 | Mondzelewski Christopher | F-InKind | 6,538.00 | $1.35 | $8,826 |
| 2026-04-21 | McCormick Andrew J. | F-InKind | 2,227.00 | $0.98 | $2,172 |
| 2026-04-02 | McCormick Andrew J. | F-InKind | 42,187.00 | $0.80 | $33,674 |
| 2026-04-02 | Lee Robert Henry | F-InKind | 14,825.00 | $0.80 | $11,833 |
| 2026-03-05 | Taslitz Steven | P-Purchase | 150,000.00 | $0.74 | $111,000 |
| 2026-03-05 | Taslitz Steven | P-Purchase | 150,000.00 | $0.75 | $112,500 |
| 2026-03-06 | Lee Robert Henry | F-InKind | 3,925.00 | $0.78 | $3,079 |
| 2026-03-06 | McCormick Andrew J. | F-InKind | 6,571.00 | $0.78 | $5,154 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for BRCC — it's generated by the pipeline (
market-narrative step).
No community reviews yet for BRCC.
Be the first — hit How to Contribute, have any AI review this page, and paste its take back here.
My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30