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GoPro, Inc.

GPRO NASDAQ Categories PDF
Technology · Consumer Electronics · United States · Updated May 11, 1:52pm
$1.36
Price
$222.4M
Market Cap
696
Employees
2.47
Beta
Nicholas D. Woodman
CEO
Business Description

GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and GoPro App. The company was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.

Business History
Price Overview
Last updated: May 11, 2026 1:52pm (just now)
$1.36
-0.01 (-0.96%)
Day Range
$1.29 – $1.36
52-Week Range
$0.54 – $3.05
50-Day MA
$0.99
200-Day MA
$1.45
Volume
5,148,724.35
Analyst Price Targets
Low $5.00
Consensus $5.00
High $5.00
(1 analysts)
Share Structure
Outstanding 163,940,594.00
Float 156,940,658.00
Free Float 95.7%
High free float — 95.7% of shares trade freely, ~4.3% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
API Direct from provider CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALC
Stock Price / EPS (Diluted)
-2.30
Stock Price: $1.36
EPS (Diluted): -0.59
P/B Ratio (Price vs net asset value)
API
Stock Price / Book Value Per Share
2.92
Stock Price: $1.36
Total Equity: $76.55M
Shares: 158,579,000
EV/EBITDA (Total value vs operating profit)
API
Enterprise Value / EBITDA
-4.82
Market Cap: $222.43M
Total Debt: $75.99M
Cash: $49.67M
EBITDA: -$53.18M
Enterprise Value (Takeover price (cap + debt - cash))
API
Market Cap + Total Debt - Cash
$257.2M
Market Cap: $222.43M
Total Debt: $75.99M
Cash: $49.67M
Gross Margin (Revenue left after direct costs)
API
Gross Profit / Revenue
33.6%
Gross Profit: $219.17M
Revenue: $651.54M
Operating Margin (Revenue left after all operations)
API
Operating Income / Revenue
-9.2%
Operating Income: -$60.24M
Revenue: $651.54M
Net Margin (Revenue left as actual profit)
API
Net Income / Revenue
-14.3%
Net Income: -$93.49M
Revenue: $651.54M
ROE (Profit from shareholder equity)
API
Net Income / Total Equity
-102.5%
Net Income: -$93.49M
Total Equity: $76.55M
ROIC (Profit from all invested capital)
API
NOPAT / Invested Capital
-33.0%
Operating Income: -$60.24M
Tax Rate: -2.2%
Equity: $76.55M
Total Debt: $75.99M
Cash: $49.67M
Current Ratio (Can it pay short-term bills)
API
Current Assets / Current Liabilities
0.91
Current Assets: $252.57M
Current Liabilities: $277.17M
Debt/Equity (Leverage — debt vs equity)
CALC
Total Debt / Total Equity
0.99
Short-Term Debt: $31.67M
Long-Term Debt: $44.32M
Total Debt: $75.99M
Total Equity: $76.55M
Rev/Share (Top-line per share)
CALC
Revenue / Shares Outstanding
$4.11
Revenue: $651.54M
Shares: 158,579,000
Book Value/Share (Net assets per share)
CALC
(Total Assets - Total Liabilities) / Shares
$0.48
Total Equity: $76.55M
Shares: 158,579,000
FCF/Share (Real cash generated per share)
CALC
(Operating Cash Flow + CapEx) / Shares
$-0.15
Operating CF: -$20.67M
CapEx: -$3.36M
Shares: 158,579,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
API
Last Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $1.36
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$93.49M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares GPRO against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Deep Analysis

Pre-flight intelligence scans the company first, then routes to the right analytical methods.

0 Company Classification — What type of company is this?
1 Industry Landscape — Where is the industry headed?
2 Company Momentum — Where is this company trending?
3 Forward Projection — 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a DCF Valuation — Present value of future cash flows
4b Earnings Power Value — Floor value — worth with zero growth
4c Anchored PE — Industry PE adjusted for growth differential
4d Reverse DCF — What growth is the market pricing in?
4e Revenue-Based DCF — For growth/narrative companies (skip if mature earner)
4f Anchored P/S — Price-to-Sales peer comparison (skip if mature earner)
4g Scenario Analysis — Bull / Base / Bear (skip if mature earner)
4h Dividend Discount Model — For dividend/income stocks only
4i Book Value Analysis — For deep value / turnaround stocks only
4j Insider Activity — Are insiders buying or selling?
4f Cash Flow Quality — How trustworthy is the FCF?
4g Debt Maturity Risk — Can it handle its debt?
4h Macro Environment — Rates, market valuation, volatility
4i Sector Intelligence — How does this company compare within its sector?
4j Revenue Confidence — How reliable is the growth projection?
4k Sensitivity Analysis — How fragile is the fair value estimate?
4l Sector Demand Cycle — Is the sector in a boom, steady state, or contraction?
5 AI Investigation — Adaptive research engine (Claude)
5b Thesis Evaluation — What does the market believe? (narrative/platform stocks only)
6 Valuation Synthesis — Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Metric 2021 2022 2023 2024 2025
Revenue $1.2B $1.1B $1.0B $801.5M $651.5M
Cost of Revenue $684.0M $686.7M $681.9M $530.2M $432.4M
Gross Profit $477.1M $406.8M $323.6M $271.3M $219.2M
Operating Expenses $363.9M $367.9M $399.0M $406.3M $279.3M
Operating Income $113.2M $39.0M -$75.5M -$135.0M -$60.2M
Net Income $371.2M $28.8M -$53.2M -$432.3M -$93.5M
EBITDA $128.2M $54.8M -$56.9M -$123.3M -$53.2M
EPS $2.41 $0.18 $-0.35 $-2.82 $-0.59
EPS (Diluted) — — — — —
Balance Sheet (Annual)
Metric 2021 2022 2023 2024 2025
Cash & Equivalents $401.1M $223.7M $222.7M $102.8M $49.7M
Total Current Assets $781.9M $606.0M $482.6M $339.2M $252.6M
Total Assets $1.3B $1.1B $968.0M $543.7M $428.0M
Current Liabilities $474.8M $275.9M $279.1M $356.3M $277.2M
Long-Term Debt $111.3M $141.0M $92.6M $0 $44.3M
Total Liabilities $644.0M $465.4M $412.1M $392.0M $351.4M
Total Equity $615.9M $611.6M $555.8M $151.7M $76.6M
Retained Earnings -$279.3M -$196.1M -$249.3M -$681.6M -$775.1M
Cash Flow (Annual)
Metric 2021 2022 2023 2024 2025
Operating Cash Flow $229.2M $5.7M -$32.9M -$125.1M -$20.7M
Capital Expenditure -$5.5M -$3.4M -$1.5M -$4.0M -$3.4M
Free Cash Flow $223.6M $2.3M -$34.4M -$129.2M -$24.0M
Acquisitions (net) $138.2M $4.9M $0 -$12.3M $0
Debt Repayment — — — — —
Dividends Paid — — — — —
Stock Buybacks $0 -$39.6M -$40.0M $0 $0
Net Change in Cash $73.4M -$177.4M -$1.0M -$119.9M -$53.1M
Analyst Estimates (Annual)
Metric 2024 2025 2026 2027
Revenue $799.8M
$795.7M – $805.4M
 $675.3M
$675.0M – $675.5M
 $799.7M
$798.1M – $801.3M
 $736.9M
$736.5M – $737.3M
EBITDA -$21.0M
-$21.2M – -$20.9M
 -$17.8M
-$17.8M – -$17.7M
 -$21.0M
-$21.1M – -$21.0M
 -$19.4M
-$19.4M – -$19.4M
Net Income -$387.1M
-$388.7M – -$385.5M
 -$36.5M
-$38.0M – -$35.0M
 $7.9M
$5.7M – $10.2M
 $7.4M
$5.0M – $9.9M
EPS — — — —
Growth Trends (YoY %)
Metric 2022 2023 2024 2025
Revenue Growth -5.8% -8.1% -20.3% -18.7%
Gross Profit Growth -14.7% -20.5% -16.2% -19.2%
Operating Income Growth -65.6% -293.7% -78.9% +55.4%
Net Income Growth -92.2% -284.4% -712.9% +78.4%
EBITDA Growth -57.3% -203.8% -116.7% +56.9%
Insider Trading (Recent)
Date Insider Type Shares Price Value
2026-03-17 Tratt Brian Robert 0.00 $0.00 $0
2026-03-17 Tratt Brian Robert 0.00 $0.00 $0
2026-02-20 MCGEE BRIAN S-Sale 59,509.00 $0.79 $47,137
2026-02-17 Stephen Jason Christopher F-InKind 3,779.00 $0.81 $3,048
2026-02-18 Stephen Jason Christopher S-Sale 5,393.00 $0.80 $4,300
2026-02-17 MCGEE BRIAN F-InKind 25,735.00 $0.81 $20,758
2026-02-17 Lafrades Charles F-InKind 6,386.00 $0.81 $5,151
2026-02-17 Jahnke Dean F-InKind 13,167.00 $0.81 $10,621
2026-02-17 Woodman Nicholas F-InKind 10,855.00 $0.81 $8,756
2025-11-20 MCGEE BRIAN S-Sale 4,579.00 $1.57 $7,189
2025-11-18 Stephen Jason Christopher S-Sale 26,011.00 $1.52 $39,565
2025-11-17 Nakayama Vincent G. F-InKind 31,714.00 $1.54 $48,840
2025-11-17 Woodman Nicholas F-InKind 9,188.00 $1.54 $14,150
2025-11-17 MCGEE BRIAN F-InKind 1,505.00 $1.54 $2,318
2025-11-17 Jahnke Dean F-InKind 792.00 $1.54 $1,220
2025-11-10 Woodman Nicholas A-Award 1,129,944.00 $1.77 $2.0M
2025-09-19 Brumder William George S-Sale 12,000.00 $2.49 $29,880
2025-09-19 Brumder William George 0.00 $0.00 $0
2025-09-19 Brumder William George 50,000.00 $2.00 $100,000
2025-09-19 Brumder William George 50,000.00 $4.00 $200,000
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My Notes personal — only you see this
Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.193 · 1946f027 · 2026-05-08 18:57:27