Homepage

HubSpot, Inc.

HUBS NYSE Categories PDF
Technology · Software - Application · United States · Updated May 10, 8:13pm
$197.34
Price
$10.1B
Market Cap
8,574
Employees
1.23
Beta
Yamini Rangan
CEO
Business Description

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

Business History
Price Overview
Last updated: May 11, 2026 1:52pm (6m ago)
$189.87
-7.47 (-3.79%)
Day Range
$189.34 – $206.21
52-Week Range
$180.50 – $682.57
50-Day MA
$242.17
200-Day MA
$365.79
Volume
1,542,036.00
Analyst Price Targets
Low $190.00
Consensus $300.82
High $525.00
(144 analysts)
Share Structure
Outstanding 51,217,741.00
Float 49,351,366.00
Free Float 96.4%
High free float — 96.4% of shares trade freely, ~3.6% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
API Direct from provider CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
API
Stock Price / EPS (Diluted)
99.41
Stock Price: $197.34
EPS (Diluted): 0.88
P/B Ratio (Price vs net asset value)
API
Stock Price / Book Value Per Share
10.19
Stock Price: $197.34
Total Equity: $2.07B
Shares: 53,194,000
EV/EBITDA (Total value vs operating profit)
API
Enterprise Value / EBITDA
45.84
Market Cap: $10.11B
Total Debt: $262.31M
Cash: $882.24M
EBITDA: $175.89M
Enterprise Value (Takeover price (cap + debt - cash))
API
Market Cap + Total Debt - Cash
$20.7B
Market Cap: $10.11B
Total Debt: $262.31M
Cash: $882.24M
Gross Margin (Revenue left after direct costs)
API
Gross Profit / Revenue
83.8%
Gross Profit: $2.62B
Revenue: $3.13B
Operating Margin (Revenue left after all operations)
API
Operating Income / Revenue
0.4%
Operating Income: $11.39M
Revenue: $3.13B
Net Margin (Revenue left as actual profit)
API
Net Income / Revenue
1.5%
Net Income: $45.91M
Revenue: $3.13B
ROE (Profit from shareholder equity)
API
Net Income / Total Equity
5.0%
Net Income: $45.91M
Total Equity: $2.07B
ROIC (Profit from all invested capital)
API
NOPAT / Invested Capital
2.7%
Operating Income: $11.39M
Tax Rate: 33.9%
Equity: $2.07B
Total Debt: $262.31M
Cash: $882.24M
Current Ratio (Can it pay short-term bills)
API
Current Assets / Current Liabilities
1.52
Current Assets: $2.22B
Current Liabilities: $1.47B
Debt/Equity (Leverage — debt vs equity)
CALC
Total Debt / Total Equity
0.13
Short-Term Debt: $39.70M
Long-Term Debt: $222.60M
Total Debt: $262.31M
Total Equity: $2.07B
Rev/Share (Top-line per share)
CALC
Revenue / Shares Outstanding
$58.86
Revenue: $3.13B
Shares: 53,194,000
Book Value/Share (Net assets per share)
CALC
(Total Assets - Total Liabilities) / Shares
$38.84
Total Equity: $2.07B
Shares: 53,194,000
FCF/Share (Real cash generated per share)
CALC
(Operating Cash Flow + CapEx) / Shares
$13.30
Operating CF: $760.72M
CapEx: -$53.17M
Shares: 53,194,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
API
Last Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $197.34
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $45.91M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares HUBS against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Deep Analysis

Pre-flight intelligence scans the company first, then routes to the right analytical methods.

0 Company Classification — What type of company is this?
1 Industry Landscape — Where is the industry headed?
2 Company Momentum — Where is this company trending?
3 Forward Projection — 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a DCF Valuation — Present value of future cash flows
4b Earnings Power Value — Floor value — worth with zero growth
4c Anchored PE — Industry PE adjusted for growth differential
4d Reverse DCF — What growth is the market pricing in?
4e Revenue-Based DCF — For growth/narrative companies (skip if mature earner)
4f Anchored P/S — Price-to-Sales peer comparison (skip if mature earner)
4g Scenario Analysis — Bull / Base / Bear (skip if mature earner)
4h Dividend Discount Model — For dividend/income stocks only
4i Book Value Analysis — For deep value / turnaround stocks only
4j Insider Activity — Are insiders buying or selling?
4f Cash Flow Quality — How trustworthy is the FCF?
4g Debt Maturity Risk — Can it handle its debt?
4h Macro Environment — Rates, market valuation, volatility
4i Sector Intelligence — How does this company compare within its sector?
4j Revenue Confidence — How reliable is the growth projection?
4k Sensitivity Analysis — How fragile is the fair value estimate?
4l Sector Demand Cycle — Is the sector in a boom, steady state, or contraction?
5 AI Investigation — Adaptive research engine (Claude)
5b Thesis Evaluation — What does the market believe? (narrative/platform stocks only)
6 Valuation Synthesis — Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Metric 2021 2022 2023 2024 2025
Revenue $1.3B $1.7B $2.2B $2.6B $3.1B
Cost of Revenue $258.9M $308.0M $338.4M $393.3M $508.5M
Gross Profit $1.0B $1.4B $1.8B $2.2B $2.6B
Operating Expenses $1.1B $1.5B $2.0B $2.3B $2.6B
Operating Income -$54.8M -$102.9M -$200.9M -$67.6M $11.4M
Net Income -$77.8M -$107.3M -$164.5M $4.6M $45.9M
EBITDA $1.6M -$36.5M -$74.1M $129.2M $175.9M
EPS $-1.66 $-2.35 $-3.30 $0.09 $0.88
EPS (Diluted) — — — — —
Balance Sheet (Annual)
Metric 2021 2022 2023 2024 2025
Cash & Equivalents $377.0M $331.0M $388.0M $512.7M $882.2M
Total Current Assets $1.5B $1.8B $1.9B $2.6B $2.2B
Total Assets $2.2B $2.5B $3.1B $3.8B $3.9B
Current Liabilities $617.5M $761.7M $942.0M $1.6B $1.5B
Long-Term Debt $383.1M $454.2M $456.2M $0 $222.6M
Total Liabilities $1.3B $1.6B $1.7B $1.9B $1.8B
Total Equity $873.8M $992.2M $1.3B $1.9B $2.1B
Retained Earnings -$561.0M -$642.4M -$804.4M -$799.8M -$753.9M
Cash Flow (Annual)
Metric 2021 2022 2023 2024 2025
Operating Cash Flow $238.7M $273.2M $351.0M $598.6M $760.7M
Capital Expenditure -$61.9M -$91.8M -$100.3M -$37.9M -$53.2M
Free Cash Flow $176.9M $181.4M $250.7M $560.7M $707.6M
Acquisitions (net) -$19.9M $0 -$142.1M -$40.4M -$87.6M
Debt Repayment — — — — —
Dividends Paid — — — — —
Stock Buybacks $0 $0 $0 $0 -$500.0M
Net Change in Cash -$1.1M -$45.9M $57.9M $124.7M $368.2M
Analyst Estimates (Annual)
Metric 2027 2028 2029 2030
Revenue $4.3B
$4.2B – $4.4B
 $5.0B
$4.9B – $5.0B
 $5.4B
$5.4B – $5.5B
 $6.4B
$6.4B – $6.6B
EBITDA $597.5M
$586.4M – $607.3M
 $690.6M
$689.6M – $691.7M
 $758.0M
$749.7M – $773.1M
 $898.6M
$888.8M – $916.4M
Net Income $833.6M
$790.2M – $876.9M
 $1.1B
$893.1M – $1.2B
 $1.1B
$1.1B – $1.1B
 $1.2B
$1.2B – $1.2B
EPS — — — —
Growth Trends (YoY %)
Metric 2022 2023 2024 2025
Revenue Growth +33.1% +25.4% +21.1% +19.2%
Gross Profit Growth +36.6% +28.7% +22.0% +17.4%
Operating Income Growth -87.7% -95.3% +66.4% +116.9%
Net Income Growth -37.9% -53.3% +102.8% +892.0%
EBITDA Growth -2,351.4% -102.8% +274.4% +36.1%
Insider Trading (Recent)
Date Insider Type Shares Price Value
2026-05-01 FISHER ERIKA ASHLEY F-InKind 514.00 $239.89 $123,303
2026-05-04 FISHER ERIKA ASHLEY S-Sale 915.00 $236.66 $216,544
2026-04-21 Halligan Brian S-Sale 8,292.00 $230.72 $1.9M
2026-04-01 BERRY MICHAEL J A-Award 170.00 $0.00 $0
2026-04-01 BERRY MICHAEL J 0.00 $0.00 $0
2026-04-01 Bueker Kathryn F-InKind 780.00 $242.79 $189,376
2026-04-01 Rangan Yamini F-InKind 2,139.00 $242.79 $519,328
2026-04-01 Halligan Brian F-InKind 266.00 $242.79 $64,582
2026-04-01 Shah Dharmesh F-InKind 381.00 $242.79 $92,503
2026-03-17 Halligan Brian S-Sale 8,500.00 $262.75 $2.2M
2026-03-09 Halligan Brian G-Gift 101,973.00 $0.00 $0
2026-03-10 Halligan Brian G-Gift 27.00 $0.00 $0
2026-03-10 Halligan Brian G-Gift 27.00 $0.00 $0
2026-03-09 Halligan Brian G-Gift 101,973.00 $0.00 $0
2026-03-02 FISHER ERIKA ASHLEY A-Award 7,580.00 $0.00 $0
2026-03-02 Shah Dharmesh A-Award 8,717.00 $0.00 $0
2026-03-02 Shah Dharmesh F-InKind 155.00 $263.60 $40,858
2026-03-02 Rangan Yamini A-Award 37,900.00 $0.00 $0
2026-03-02 Rangan Yamini F-InKind 1,016.00 $263.60 $267,818
2026-03-02 Bueker Kathryn A-Award 16,676.00 $0.00 $0
Community AI Feedback
Sign in to Contribute
No community reviews yet for HUBS. Be the first — export the analysis to your AI and contribute back.
My Notes personal — only you see this
Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.193 · 1946f027 · 2026-05-08 18:57:27