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Pineapple Financial Inc.

PAPL AMEX Categories PDF
Financial Services · Financial - Mortgages · Canada · Updated May 10, 11:21pm
$1.13
Price
$1.5M
Market Cap
55
Employees
6.41
Beta
Shubha-Jeet Dasgupta
CEO
Business Description

Pineapple Financial Inc. operates as a mortgage technology and brokerage company in Canada. The company offers mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages, and consumers through data-driven systems together with cloud based tools. The company also operates MyPineapple technology platform, which allows users to conduct their brokerage services. In addition, it offers back office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portal, loan maintenance, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. Further, the company provides pre-underwriting support services, including credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics. Additionally, it offers various insurance products, such as life, accident and disability, critical illness, and credit insurance. Pineapple Financial Inc. was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. The company was founded in 2016 and is based in North York, Canada.

Business History
Price Overview
Last updated: May 11, 2026 1:52pm (just now)
$1.10
-0.03 (-2.65%)
Day Range
$1.09 – $1.13
52-Week Range
$0.20 – $9.53
50-Day MA
$0.80
200-Day MA
$2.73
Volume
235,533.62
Share Structure
Outstanding 1,346,071.00
Float 1,004,815.00
Free Float 74.6%
Normal free float — 74.6% of shares trade freely, ~25.4% held by insiders/institutions
Healthy float typical of established companies. Good liquidity for entering and exiting positions without major price impact.
Small absolute float (1.0M shares) — even with a decent free float %, volume can be thin. Check average daily volume before sizing a position.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
API Direct from provider CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALC
Stock Price / EPS (Diluted)
-0.21
Stock Price: $1.13
EPS (Diluted): -5.46
P/B Ratio (Price vs net asset value)
API
Stock Price / Book Value Per Share
2.95
Stock Price: $1.13
Total Equity: $906,679
Shares: 665,820
EV/EBITDA (Total value vs operating profit)
API
Enterprise Value / EBITDA
-0.13
Market Cap: $1.52M
Total Debt: $629,120
Cash: $2.12M
EBITDA: -$2.43M
Enterprise Value (Takeover price (cap + debt - cash))
API
Market Cap + Total Debt - Cash
$1.9M
Market Cap: $1.52M
Total Debt: $629,120
Cash: $2.12M
Gross Margin (Revenue left after direct costs)
API
Gross Profit / Revenue
44.9%
Gross Profit: $1.34M
Revenue: $2.99M
Operating Margin (Revenue left after all operations)
API
Operating Income / Revenue
-98.7%
Operating Income: -$2.95M
Revenue: $2.99M
Net Margin (Revenue left as actual profit)
API
Net Income / Revenue
-121.8%
Net Income: -$3.64M
Revenue: $2.99M
ROE (Profit from shareholder equity)
API
Net Income / Total Equity
-484.9%
Net Income: -$3.64M
Total Equity: $906,679
ROIC (Profit from all invested capital)
API
NOPAT / Invested Capital
-50.4%
Operating Income: -$2.95M
Tax Rate: 0.0%
Equity: $906,679
Total Debt: $629,120
Cash: $2.12M
Current Ratio (Can it pay short-term bills)
API
Current Assets / Current Liabilities
0.77
Current Assets: $2.32M
Current Liabilities: $3.00M
Debt/Equity (Leverage — debt vs equity)
CALC
Total Debt / Total Equity
0.69
Short-Term Debt: $629,120
Long-Term Debt: $0.00
Total Debt: $629,120
Total Equity: $906,679
Rev/Share (Top-line per share)
CALC
Revenue / Shares Outstanding
$4.49
Revenue: $2.99M
Shares: 665,820
Book Value/Share (Net assets per share)
CALC
(Total Assets - Total Liabilities) / Shares
$1.36
Total Equity: $906,679
Shares: 665,820
FCF/Share (Real cash generated per share)
CALC
(Operating Cash Flow + CapEx) / Shares
$-2.84
Operating CF: -$946,820
CapEx: -$944,187
Shares: 665,820
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
API
Last Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $1.13
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$3.64M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares PAPL against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Deep Analysis

Pre-flight intelligence scans the company first, then routes to the right analytical methods.

0 Company Classification — What type of company is this?
1 Industry Landscape — Where is the industry headed?
2 Company Momentum — Where is this company trending?
3 Forward Projection — 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a DCF Valuation — Present value of future cash flows
4b Earnings Power Value — Floor value — worth with zero growth
4c Anchored PE — Industry PE adjusted for growth differential
4d Reverse DCF — What growth is the market pricing in?
4e Revenue-Based DCF — For growth/narrative companies (skip if mature earner)
4f Anchored P/S — Price-to-Sales peer comparison (skip if mature earner)
4g Scenario Analysis — Bull / Base / Bear (skip if mature earner)
4h Dividend Discount Model — For dividend/income stocks only
4i Book Value Analysis — For deep value / turnaround stocks only
4j Insider Activity — Are insiders buying or selling?
4f Cash Flow Quality — How trustworthy is the FCF?
4g Debt Maturity Risk — Can it handle its debt?
4h Macro Environment — Rates, market valuation, volatility
4i Sector Intelligence — How does this company compare within its sector?
4j Revenue Confidence — How reliable is the growth projection?
4k Sensitivity Analysis — How fragile is the fair value estimate?
4l Sector Demand Cycle — Is the sector in a boom, steady state, or contraction?
5 AI Investigation — Adaptive research engine (Claude)
5b Thesis Evaluation — What does the market believe? (narrative/platform stocks only)
6 Valuation Synthesis — Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Metric 2021 2022 2023 2024 2025
Revenue $16.1M $3.6M $2.5M $2.7M $3.0M
Cost of Revenue $13.2M $2.4M $2.3M $2.4M $1.6M
Gross Profit $2.9M $1.2M $172,137 $252,204 $1.3M
Operating Expenses $3.1M $4.0M $3.0M $4.1M $4.3M
Operating Income $-233,516 -$2.7M -$2.8M -$3.8M -$2.9M
Net Income $-234,683 -$2.8M -$2.8M -$4.1M -$3.6M
EBITDA $-180,175 -$2.5M -$2.3M -$3.2M -$2.4M
EPS $-0.03 $-0.39 $-0.39 $-0.57 $-5.46
EPS (Diluted) — — — — —
Balance Sheet (Annual)
Metric 2021 2022 2023 2024 2025
Cash & Equivalents $7.0M $3.9M $720,365 $580,356 $2.1M
Total Current Assets $7.2M $4.5M $1.7M $893,491 $2.3M
Total Assets $7.6M $6.4M $4.6M $4.1M $5.4M
Current Liabilities $449,750 $782,137 $1.2M $1.4M $3.0M
Long-Term Debt $0 $0 $0 $0 $0
Total Liabilities $662,556 $1.8M $2.8M $2.7M $4.5M
Total Equity $6.9M $4.6M $1.8M $1.3M $906,679
Retained Earnings $-36,217 -$2.8M -$5.7M -$9.8M -$13.4M
Cash Flow (Annual)
Metric 2021 2022 2023 2024 2025
Operating Cash Flow $668,555 -$1.8M -$2.1M -$1.7M $-946,820
Capital Expenditure $-61,638 -$1.1M -$1.4M -$1.1M $-944,187
Free Cash Flow $606,917 -$2.9M -$3.5M -$2.8M -$1.9M
Acquisitions (net) $0 $0 $0 $0 $0
Debt Repayment — — — — —
Dividends Paid — — — — —
Stock Buybacks $0 $0 $0 $0 $0
Net Change in Cash $6.6M -$3.1M -$3.2M $-140,009 $1.5M
Analyst Estimates (Annual)
Metric 2027 2028 2029 2030
Revenue $7.0M
$7.0M – $7.0M
 $12.0M
$12.0M – $12.0M
 $19.0M
$19.0M – $19.0M
 $28.0M
$28.0M – $28.0M
EBITDA -$4.8M
-$4.8M – -$4.8M
 -$8.2M
-$8.2M – -$8.2M
 -$13.0M
-$13.0M – -$13.0M
 -$19.2M
-$19.2M – -$19.2M
Net Income $13,316
$13,316 – $13,316
 $46,607
$46,607 – $46,607
 $86,556
$86,556 – $86,556
 $133,164
$133,164 – $133,164
EPS — — — —
Growth Trends (YoY %)
Metric 2022 2023 2024 2025
Revenue Growth -77.7% -30.5% +7.5% +11.1%
Gross Profit Growth -56.8% -86.1% +46.5% +432.0%
Operating Income Growth -1,063.0% -2.4% -37.5% +22.9%
Net Income Growth -1,097.4% +0.0% -46.1% +11.3%
EBITDA Growth -1,265.3% +6.0% -37.2% +23.5%
Insider Trading (Recent)
Date Insider Type Shares Price Value
2026-01-06 Georgiades Anthony 0.00 $0.00 $0
2025-12-30 Injective Foundation 0.00 $0.00 $0
2025-07-16 Baron Paul Robert Maurice A-Award 2,523.00 $0.00 $0
2025-07-16 Baron Paul Robert Maurice A-Award 2,500.00 $1.30 $3,250
2025-07-16 Green Charles Andrew A-Award 11,092.00 $0.00 $0
2025-07-16 Green Charles Andrew A-Award 10,000.00 $1.30 $13,000
2025-07-16 Dasgupta Shubha-Jeet A-Award 20,000.00 $1.30 $26,000
2025-07-16 Dasgupta Shubha-Jeet A-Award 12,638.00 $0.00 $0
2025-07-16 Marin Kendall Leo A-Award 20,000.00 $1.30 $26,000
2025-07-16 Marin Kendall Leo A-Award 12,638.00 $0.00 $0
2025-07-16 Giannoukakis Tasis Anastasios A-Award 2,523.00 $0.00 $0
2025-07-16 Giannoukakis Tasis Anastasios A-Award 2,500.00 $1.30 $3,250
2025-07-16 Habib Syed Sarfraz A-Award 11,046.00 $1.30 $14,360
2025-07-16 Habib Syed Sarfraz A-Award 5,023.00 $0.00 $0
2025-07-16 Marin Kendall Leo P-Purchase 425.00 $3.00 $1,275
2025-07-16 Marin Kendall Leo P-Purchase 150.00 $2.89 $434
2025-07-16 Marin Kendall Leo P-Purchase 600.00 $2.00 $1,200
2025-07-15 Marin Kendall Leo P-Purchase 68,000.00 $0.10 $6,460
2025-07-15 Marin Kendall Leo P-Purchase 1,000.00 $0.10 $100
2025-07-15 Marin Kendall Leo P-Purchase 12,000.00 $0.09 $1,068
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.193 · 1946f027 · 2026-05-08 18:57:27