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Communication Services · Advertising Agencies · China · Updated May 11, 11:00am
$10.07
Price
$3.5M
Market Cap
17
Employees
-0.04
Beta
Xiaohua Liu
CEO
Business Description
Star Fashion Culture Holdings Limited provides content marketing solutions services in the People's Republic of China. It offers marketing campaign planning and execution services; offline advertising services; and online precision marketing services. The company was founded in 2015 and is based in Xiamen, the People's Republic of China. Star Fashion Culture Holdings Limited operates as a subsidiary of Xingji ZhangPingting Limited.
Business History
Price Overview
Last updated: May 11, 2026 2:55pm (just now)$10.13
+0.12 (+1.20%)
Day Range
$10.00 – $10.26
52-Week Range
$0.80 – $104.00
50-Day MA
$4.30
200-Day MA
$12.63
Volume
95,186.00
Share Structure
Outstanding
348,758.00
Float
310,771.00
Free Float
89.1%
High free float
— 89.1% of shares trade freely, ~10.9% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Small absolute float (0.3M shares) — even with a decent free float %, volume can be thin. Check average daily volume before sizing a position.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-0.03
Stock Price: $10.07
EPS (Diluted): -375.20
EPS (Diluted): -375.20
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
2.33
Stock Price: $10.07
Total Equity: $45.92M
Shares: 348,750
Total Equity: $45.92M
Shares: 348,750
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-0.23
Market Cap: $3.51M
Total Debt: $5.41M
Cash: $468,731
EBITDA: -$129.72M
Total Debt: $5.41M
Cash: $468,731
EBITDA: -$129.72M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$111.9M
Market Cap: $3.51M
Total Debt: $5.41M
Cash: $468,731
Total Debt: $5.41M
Cash: $468,731
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
5.7%
Gross Profit: $6.86M
Revenue: $120.79M
Revenue: $120.79M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-107.4%
Operating Income: -$129.72M
Revenue: $120.79M
Revenue: $120.79M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-108.3%
Net Income: -$130.83M
Revenue: $120.79M
Revenue: $120.79M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-234.1%
Net Income: -$130.83M
Total Equity: $45.92M
Total Equity: $45.92M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-243.9%
Operating Income: -$129.72M
Tax Rate: -0.9%
Equity: $45.92M
Total Debt: $5.41M
Cash: $468,731
Tax Rate: -0.9%
Equity: $45.92M
Total Debt: $5.41M
Cash: $468,731
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
2.11
Current Assets: $87.34M
Current Liabilities: $41.42M
Current Liabilities: $41.42M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.12
Short-Term Debt: $5.41M
Long-Term Debt: $0.00
Total Debt: $5.41M
Total Equity: $45.92M
Long-Term Debt: $0.00
Total Debt: $5.41M
Total Equity: $45.92M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$346.35
Revenue: $120.79M
Shares: 348,750
Shares: 348,750
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$131.67
Total Equity: $45.92M
Shares: 348,750
Shares: 348,750
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$-81.44
Operating CF: -$28.40M
CapEx: $0.00
Shares: 348,750
CapEx: $0.00
Shares: 348,750
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $10.07
Stock Price: $10.07
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$130.83M
Net Income: -$130.83M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares STFS against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue | $35.4M | $69.0M | $108.8M | $120.8M |
| Cost of Revenue | $26.4M | $49.5M | $91.8M | $113.9M |
| Gross Profit | $8.9M | $19.5M | $17.0M | $6.9M |
| Operating Expenses | $6.1M | $8.9M | $2.9M | $136.6M |
| Operating Income | $2.8M | $10.7M | $14.1M | -$129.7M |
| Net Income | $2.5M | $7.8M | $11.2M | -$130.8M |
| EBITDA | $3.5M | $11.4M | $15.3M | -$129.7M |
| EPS | $9.20 | $28.80 | $36.80 | $-375.20 |
| EPS (Diluted) | — | — | — | — |
Balance Sheet (Annual)
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Cash & Equivalents | $39,964 | $48,527 | $1.3M | $468,731 |
| Total Current Assets | $25.8M | $39.8M | $58.7M | $87.3M |
| Total Assets | $27.0M | $41.8M | $59.9M | $87.3M |
| Current Liabilities | $54.3M | $61.8M | $37.5M | $41.4M |
| Long-Term Debt | $0 | $0 | $0 | $0 |
| Total Liabilities | $55.1M | $62.1M | $37.5M | $41.4M |
| Total Equity | -$28.1M | -$20.3M | $22.4M | $45.9M |
| Retained Earnings | -$28.1M | -$20.3M | -$9.1M | -$139.9M |
Cash Flow (Annual)
| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Operating Cash Flow | $257,958 | -$29.6M | $7.2M | -$28.4M |
| Capital Expenditure | $0 | $0 | $0 | $0 |
| Free Cash Flow | $257,958 | -$29.6M | $7.2M | -$28.4M |
| Acquisitions (net) | $0 | $0 | $0 | -$14.3M |
| Debt Repayment | — | — | — | — |
| Dividends Paid | — | — | — | — |
| Stock Buybacks | $0 | $0 | $0 | $0 |
| Net Change in Cash | $-142,042 | $8,563 | $1.2M | $-784,062 |
Growth Trends (YoY %)
| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Revenue Growth | +95.2% | +57.6% | +11.0% |
| Gross Profit Growth | +118.4% | -12.9% | -59.6% |
| Operating Income Growth | +280.4% | +31.9% | -1,022.8% |
| Net Income Growth | +214.4% | +43.4% | -1,267.1% |
| EBITDA Growth | +226.5% | +34.7% | -948.4% |
Insider Trading (Recent)
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-03-31 | LI YING JOY | 0.00 | $0.00 | $0 | |
| 2025-05-30 | ZHOU MO (MOLLY) | 0.00 | $0.00 | $0 | |
| 2024-09-30 | Gung Leut Ming | 0.00 | $0.00 | $0 | |
| 2025-05-30 | LI MENGTING | 0.00 | $0.00 | $0 | |
| 2023-08-11 | LIU XIAOHUA | 0.00 | $0.00 | $0 | |
| 2023-08-11 | ZHANG PINGTING | 0.00 | $0.00 | $0 | |
| 2023-08-11 | ZHANG PINGTING | 0.00 | $0.00 | $0 | |
| 2025-05-30 | Zhou Mo | 0.00 | $0.00 | $0 |
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.193 · 1946f027 · 2026-05-08 18:57:27