Technology · Communication Equipment
Price
$272.52
Market Cap
$13.0B
Employees
9,900
Beta
1.61
Avg Volume
995,213
CEO
William J. Burns
Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.
Runs with full report
Price Overview
Last updated: Jul 13, 2026 5:47am (just now)
Current data · timestamped when a report runs
$272.52
Change · Jul 13
-0.13 (-0.05%)
Day Range
$270.97 – $276.98
52-Week Range
$199.05 – $352.66
50-Day MA
$244.21
200-Day MA
$248.60
Volume
593,095.00
Analyst Price Targets
Low
$296.00
Consensus
$318.86
High
$346.00
(39 analysts)
Share Structure
Outstanding
47,633,400.00
Float
47,177,064.00
Free Float
99.0%
High free float
— 99.0% of shares trade freely, ~1% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
32.83
Stock Price: $272.52
EPS (Diluted): 8.24
EPS (Diluted): 8.24
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
3.44
Stock Price: $272.52
Total Equity: $3.59B
Shares: 51,212,395
Total Equity: $3.59B
Shares: 51,212,395
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
16.04
Market Cap: $12.98B
Total Debt: $2.66B
Cash: $125.00M
EBITDA: $853.00M
Total Debt: $2.66B
Cash: $125.00M
EBITDA: $853.00M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$15.0B
Market Cap: $12.98B
Total Debt: $2.66B
Cash: $125.00M
Total Debt: $2.66B
Cash: $125.00M
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
45.9%
Gross Profit: $2.48B
Revenue: $5.40B
Revenue: $5.40B
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
14.8%
Operating Income: $800.00M
Revenue: $5.40B
Revenue: $5.40B
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
7.8%
Net Income: $419.00M
Revenue: $5.40B
Revenue: $5.40B
ROE (Profit from shareholder equity)
APINet Income / Total Equity
11.6%
Net Income: $419.00M
Total Equity: $3.59B
Total Equity: $3.59B
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
8.7%
Operating Income: $800.00M
Tax Rate: 25.2%
Equity: $3.59B
Total Debt: $2.66B
Cash: $125.00M
Tax Rate: 25.2%
Equity: $3.59B
Total Debt: $2.66B
Cash: $125.00M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
0.97
Current Assets: $1.80B
Current Liabilities: $1.85B
Current Liabilities: $1.85B
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.74
Short-Term Debt: $141.00M
Long-Term Debt: $2.52B
Total Debt: $2.66B
Total Equity: $3.59B
Long-Term Debt: $2.52B
Total Debt: $2.66B
Total Equity: $3.59B
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$105.37
Revenue: $5.40B
Shares: 51,212,395
Shares: 51,212,395
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$70.06
Total Equity: $3.59B
Shares: 51,212,395
Shares: 51,212,395
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$16.23
Operating CF: $917.00M
CapEx: -$86.00M
Shares: 51,212,395
CapEx: -$86.00M
Shares: 51,212,395
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $272.52
Stock Price: $272.52
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $419.00M
Net Income: $419.00M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares ZBRA against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jul 13, 2026 5:47am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $5.6B | $5.8B | $4.6B | $5.0B | $5.4B |
| Cost of Revenue | $3.0B | $3.2B | $2.5B | $2.6B | $2.9B |
| Gross Profit | $2.6B | $2.6B | $2.1B | $2.4B | $2.5B |
| Operating Expenses | $1.6B | $2.1B | $1.6B | $1.7B | $1.7B |
| Operating Income | $979.0M | $529.0M | $481.0M | $742.0M | $800.0M |
| Net Income | $837.0M | $463.0M | $296.0M | $528.0M | $419.0M |
| EBITDA | $1.2B | $1.1B | $761.0M | $937.0M | $853.0M |
| EPS | $15.66 | $8.87 | $5.76 | $10.25 | $8.24 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jul 13, 2026 5:47am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $332.0M | $105.0M | $137.0M | $901.0M | $125.0M |
| Total Current Assets | $1.7B | $1.9B | $1.7B | $2.4B | $1.8B |
| Total Assets | $6.2B | $7.5B | $7.3B | $8.0B | $8.5B |
| Current Liabilities | $1.8B | $2.3B | $1.6B | $1.7B | $1.9B |
| Long-Term Debt | $922.0M | $1.9B | $2.0B | $2.1B | $2.5B |
| Total Liabilities | $3.2B | $4.8B | $4.3B | $4.4B | $4.9B |
| Total Equity | $3.0B | $2.7B | $3.0B | $3.6B | $3.6B |
| Retained Earnings | $3.6B | $4.0B | $4.3B | $4.9B | $5.3B |
Cash Flow (Annual)
Last updated: Jul 13, 2026 5:47am (just now)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $1.1B | $488.0M | -$4.0M | $1.0B | $917.0M |
| Capital Expenditure | -$59.0M | -$75.0M | -$87.0M | -$59.0M | -$86.0M |
| Free Cash Flow | $1.0B | $413.0M | -$91.0M | $954.0M | $831.0M |
| Acquisitions (net) | -$452.0M | -$881.0M | $0 | $0 | -$1.4B |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | -$57.0M | -$751.0M | -$52.0M | -$47.0M | -$587.0M |
| Net Change in Cash | $140.0M | -$227.0M | $21.0M | $763.0M | -$776.0M |
Analyst Estimates (Annual)
Last updated: Jul 13, 2026 5:47am (just now)| Metric | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| Revenue |
$6.1B $6.1B – $6.1B
|
$6.4B $6.3B – $6.4B
|
$6.7B $6.6B – $6.7B
|
$7.3B $7.2B – $7.3B
|
| EBITDA |
$1.1B $1.1B – $1.1B
|
$1.2B $1.2B – $1.2B
|
$1.2B $1.2B – $1.2B
|
$1.3B $1.3B – $1.3B
|
| Net Income |
$949.8M $939.6M – $960.1M
|
$1.0B $1.0B – $1.1B
|
$1.1B $863.1M – $1.3B
|
$1.5B $1.5B – $1.5B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jul 13, 2026 5:47am (just now)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +2.7% | -20.7% | +8.7% | +8.3% |
| Gross Profit Growth | -0.2% | -19.1% | +13.7% | +2.7% |
| Operating Income Growth | -46.0% | -9.1% | +54.3% | +7.8% |
| Net Income Growth | -44.7% | -36.1% | +78.4% | -20.6% |
| EBITDA Growth | -1.7% | -33.2% | +23.1% | -9.0% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-26 | Luff Loizides Melissa | S-Sale | 500.00 | $253.95 | $126,975 |
| 2026-02-04 | Burns Bill | A-Award | 12,387.00 | $0.00 | $0 |
| 2026-02-03 | Kogl Cristen L | A-Award | 2,395.00 | $0.00 | $0 |
| 2026-02-03 | O'Sullivan Colleen M | A-Award | 532.00 | $0.00 | $0 |
| 2026-02-03 | Cho Michael | A-Award | 1,550.00 | $0.00 | $0 |
| 2026-02-03 | Luff Loizides Melissa | A-Award | 239.00 | $0.00 | $0 |
| 2026-05-19 | Dhanasekaran Satish | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | Modruson Frank Blaise | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | MANIRE ROSS W | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | ROBERTS JANICE M | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | Miller Kenneth Bradley | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | GUSTAFSSON ANDERS | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | Connors Nelda J | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | Connly Linda | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | MCDOWELL MARY T | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-19 | SMITH MICHAEL A | A-Award | 951.00 | $247.15 | $235,040 |
| 2026-05-14 | ROBERTS JANICE M | S-Sale | 3,000.00 | $249.54 | $748,620 |
| 2026-05-02 | Burns Bill | F-InKind | 2,005.00 | $227.08 | $455,295 |
| 2026-05-04 | Burns Bill | F-InKind | 6,185.00 | $223.73 | $1.4M |
| 2026-05-02 | Kogl Cristen L | F-InKind | 391.00 | $227.08 | $88,788 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for ZBRA — it's generated by the pipeline (
market-narrative step).
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.419 · a47bea37 · 2026-07-12 16:28:07