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Apple Inc.

AAPL NASDAQ Categories PDF
Technology · Consumer Electronics · United States · Updated Apr 29, 6:18am
$270.71
Price
$4.0T
Market Cap
164,000
Employees
1.11
Beta
Timothy D. Cook
CEO
Business Description

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Business History
Price Overview
Last updated: Apr 29, 2026 6:18am (just now)
$270.71
+3.10 (+1.16%)
Day Range
$268.66 – $273.22
52-Week Range
$193.25 – $288.62
50-Day MA
$260.56
200-Day MA
$254.21
Volume
32,820,055.00
Analyst Price Targets
Low $239.00
Consensus $313.95
High $350.00
(234 analysts)
Share Structure
Outstanding 14,681,140,000.00
Float 14,663,379,912.00
Free Float 99.9%
High free float — 99.9% of shares trade freely, ~0.1% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
API Direct from provider CALC Derived from statements
Industry comparison last run: Apr 12, 2026 6:35pm
P/E Ratio (Price per dollar of earnings)
API
Stock Price / EPS (Diluted)
33.90
Stock Price: $270.71
EPS (Diluted): 7.49
P/B Ratio (Price vs net asset value)
API
Stock Price / Book Value Per Share
51.79
Stock Price: $270.71
Total Equity: $73.73B
Shares: 15,004,697,000
EV/EBITDA (Total value vs operating profit)
API
Enterprise Value / EBITDA
26.28
Market Cap: $3,974.33B
Total Debt: $98.66B
Cash: $35.93B
EBITDA: $144.43B
Enterprise Value (Takeover price (cap + debt - cash))
API
Market Cap + Total Debt - Cash
$3.9T
Market Cap: $3,974.33B
Total Debt: $98.66B
Cash: $35.93B
Gross Margin (Revenue left after direct costs)
API
Gross Profit / Revenue
46.9%
Gross Profit: $195.20B
Revenue: $416.16B
Operating Margin (Revenue left after all operations)
API
Operating Income / Revenue
32.0%
Operating Income: $133.05B
Revenue: $416.16B
Net Margin (Revenue left as actual profit)
API
Net Income / Revenue
26.9%
Net Income: $112.01B
Revenue: $416.16B
ROE (Profit from shareholder equity)
API
Net Income / Total Equity
159.9%
Net Income: $112.01B
Total Equity: $73.73B
ROIC (Profit from all invested capital)
API
NOPAT / Invested Capital
51.0%
Operating Income: $133.05B
Tax Rate: 15.6%
Equity: $73.73B
Total Debt: $98.66B
Cash: $35.93B
Current Ratio (Can it pay short-term bills)
API
Current Assets / Current Liabilities
0.89
Current Assets: $147.96B
Current Liabilities: $165.63B
Debt/Equity (Leverage — debt vs equity)
CALC
Total Debt / Total Equity
1.34
Short-Term Debt: $20.33B
Long-Term Debt: $78.33B
Total Debt: $98.66B
Total Equity: $73.73B
Rev/Share (Top-line per share)
CALC
Revenue / Shares Outstanding
$27.74
Revenue: $416.16B
Shares: 15,004,697,000
Book Value/Share (Net assets per share)
CALC
(Total Assets - Total Liabilities) / Shares
$4.91
Total Equity: $73.73B
Shares: 15,004,697,000
FCF/Share (Real cash generated per share)
CALC
(Operating Cash Flow + CapEx) / Shares
$6.58
Operating CF: $111.48B
CapEx: -$12.72B
Shares: 15,004,697,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
API
Last Annual Dividend / Stock Price
0.4%
Last Dividend: N/A
Stock Price: $270.71
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $112.01B
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares AAPL against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Deep Analysis
Last run: Apr 12, 2026 6:54:26 pm

Pre-flight intelligence scans the company first, then routes to the right analytical methods.

0 Company Classification — What type of company is this?
1 Industry Landscape — Where is the industry headed?
2 Company Momentum — Where is this company trending?
3 Forward Projection — 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a DCF Valuation — Present value of future cash flows
4b Earnings Power Value — Floor value — worth with zero growth
4c Anchored PE — Industry PE adjusted for growth differential
4d Reverse DCF — What growth is the market pricing in?
4e Revenue-Based DCF — For growth/narrative companies (skip if mature earner)
Not applicable for Mature Earner companies
4f Anchored P/S — Price-to-Sales peer comparison (skip if mature earner)
Not applicable for Mature Earner companies
4g Scenario Analysis — Bull / Base / Bear (skip if mature earner)
Not applicable for Mature Earner companies
4h Dividend Discount Model — For dividend/income stocks only
Not applicable for Mature Earner companies
4i Book Value Analysis — For deep value / turnaround stocks only
Not applicable for Mature Earner companies
4j Insider Activity — Are insiders buying or selling?
4f Cash Flow Quality — How trustworthy is the FCF?
4g Debt Maturity Risk — Can it handle its debt?
4h Macro Environment — Rates, market valuation, volatility
4i Sector Intelligence — How does this company compare within its sector?
4j Revenue Confidence — How reliable is the growth projection?
4k Sensitivity Analysis — How fragile is the fair value estimate?
4l Sector Demand Cycle — Is the sector in a boom, steady state, or contraction?
5 AI Investigation — Adaptive research engine (Claude)
5b Thesis Evaluation — What does the market believe? (narrative/platform stocks only)
Not applicable for Mature Earner companies
6 Valuation Synthesis — Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Metric 2021 2022 2023 2024 2025
Revenue $365.8B $394.3B $383.3B $391.0B $416.2B
Cost of Revenue $213.0B $223.5B $214.1B $210.4B $221.0B
Gross Profit $152.8B $170.8B $169.1B $180.7B $195.2B
Operating Expenses $43.9B $51.3B $54.8B $57.5B $62.2B
Operating Income $108.9B $119.4B $114.3B $123.2B $133.1B
Net Income $94.7B $99.8B $97.0B $93.7B $112.0B
EBITDA $123.1B $133.1B $129.2B $134.9B $144.4B
EPS $5.67 $6.15 $6.16 $6.11 $7.49
EPS (Diluted) — — — — —
Balance Sheet (Annual)
Metric 2021 2022 2023 2024 2025
Cash & Equivalents $34.9B $23.6B $30.0B $29.9B $35.9B
Total Current Assets $134.8B $135.4B $143.6B $153.0B $148.0B
Total Assets $351.0B $352.8B $352.6B $365.0B $359.2B
Current Liabilities $125.5B $154.0B $145.3B $176.4B $165.6B
Long-Term Debt $109.1B $99.0B $95.3B $85.8B $78.3B
Total Liabilities $287.9B $302.1B $290.4B $308.0B $285.5B
Total Equity $63.1B $50.7B $62.1B $57.0B $73.7B
Retained Earnings $5.6B -$3.1B -$214.0M -$19.2B -$14.3B
Cash Flow (Annual)
Metric 2021 2022 2023 2024 2025
Operating Cash Flow $104.0B $122.2B $110.5B $118.3B $111.5B
Capital Expenditure -$11.1B -$10.7B -$11.0B -$9.4B -$12.7B
Free Cash Flow $93.0B $111.4B $99.6B $108.8B $98.8B
Acquisitions (net) -$33.0M -$306.0M $0 $0 $0
Debt Repayment — — — — —
Dividends Paid — — — — —
Stock Buybacks -$86.0B -$89.4B -$77.6B -$94.9B -$90.7B
Net Change in Cash -$3.9B -$11.0B $5.8B -$794.0M $6.0B
Analyst Estimates (Annual)
Metric 2027 2028 2029 2030
Revenue $499.0B
$481.0B – $549.7B
 $530.5B
$527.8B – $533.3B
 $586.9B
$565.6B – $627.5B
 $627.8B
$605.1B – $671.2B
EBITDA $180.1B
$173.6B – $198.4B
 $191.5B
$190.5B – $192.5B
 $211.8B
$204.2B – $226.5B
 $226.6B
$218.4B – $242.3B
Net Income $134.6B
$126.8B – $148.9B
 $146.2B
$139.1B – $170.4B
 $173.3B
$165.1B – $188.8B
 $196.2B
$186.9B – $213.8B
EPS — — — —
Growth Trends (YoY %)
Metric 2022 2023 2024 2025
Revenue Growth +7.8% -2.8% +2.0% +6.4%
Gross Profit Growth +11.7% -1.0% +6.8% +8.0%
Operating Income Growth +9.6% -4.3% +7.8% +8.0%
Net Income Growth +5.4% -2.8% -3.4% +19.5%
EBITDA Growth +8.1% -3.0% +4.4% +7.0%
Insider Trading (Recent)
Date Insider Type Shares Price Value
2026-04-23 Parekh Kevan S-Sale 1,534.00 $275.00 $421,850
2026-04-15 Borders Ben M-Exempt 1,717.00 $0.00 $0
2026-04-15 Borders Ben F-InKind 892.00 $266.43 $237,656
2026-04-15 Borders Ben M-Exempt 331.00 $0.00 $0
2026-04-15 Borders Ben M-Exempt 371.00 $0.00 $0
2026-04-15 Borders Ben M-Exempt 475.00 $0.00 $0
2026-04-15 Borders Ben M-Exempt 540.00 $0.00 $0
2026-04-15 Parekh Kevan M-Exempt 10,928.00 $0.00 $0
2026-04-15 Parekh Kevan M-Exempt 5,111.00 $0.00 $0
2026-04-15 Parekh Kevan F-InKind 4,793.00 $266.43 $1.3M
2026-04-15 Parekh Kevan M-Exempt 5,817.00 $0.00 $0
2026-04-01 O'BRIEN DEIRDRE M-Exempt 64,317.00 $0.00 $0
2026-04-01 O'BRIEN DEIRDRE F-InKind 34,315.00 $255.63 $8.8M
2026-04-02 O'BRIEN DEIRDRE S-Sale 20,338.00 $255.12 $5.2M
2026-04-02 O'BRIEN DEIRDRE S-Sale 9,664.00 $255.82 $2.5M
2026-04-01 O'BRIEN DEIRDRE M-Exempt 19,470.00 $0.00 $0
2026-04-01 O'BRIEN DEIRDRE M-Exempt 22,159.00 $0.00 $0
2026-04-01 O'BRIEN DEIRDRE M-Exempt 22,688.00 $0.00 $0
2026-04-01 Khan Sabih M-Exempt 64,317.00 $0.00 $0
2026-04-01 Khan Sabih F-InKind 33,317.00 $255.63 $8.5M
Dividend History (Last 20)
Date Dividend Declaration Record Payment
2026-02-09 $0.26 2026-01-29 2026-02-09 2026-02-12
2025-11-10 $0.26 2025-10-30 2025-11-10 2025-11-13
2025-08-11 $0.26 2025-07-31 2025-08-11 2025-08-14
2025-05-12 $0.26 2025-05-01 2025-05-12 2025-05-15
2025-02-10 $0.25 2025-01-30 2025-02-10 2025-02-13
2024-11-08 $0.25 2024-10-31 2024-11-11 2024-11-14
2024-08-12 $0.25 2024-08-01 2024-08-12 2024-08-15
2024-05-10 $0.25 2024-05-02 2024-05-13 2024-05-16
2024-02-09 $0.24 2024-02-01 2024-02-12 2024-02-15
2023-11-10 $0.24 2023-11-02 2023-11-13 2023-11-16
2023-08-11 $0.24 2023-08-03 2023-08-14 2023-08-17
2023-05-12 $0.24 2023-05-04 2023-05-15 2023-05-18
2023-02-10 $0.23 2023-02-02 2023-02-13 2023-02-16
2022-11-04 $0.23 2022-10-27 2022-11-07 2022-11-10
2022-08-05 $0.23 2022-07-28 2022-08-08 2022-08-11
2022-05-06 $0.23 2022-04-28 2022-05-09 2022-05-12
2022-02-04 $0.22 2022-01-27 2022-02-07 2022-02-10
2021-11-05 $0.22 2021-10-28 2021-11-08 2021-11-11
2021-08-06 $0.22 2021-07-27 2021-08-09 2021-08-12
2021-05-07 $0.22 2021-04-28 2021-05-10 2021-05-13
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.160 · 51706a6 · 2026-04-27 18:34:15