Consumer Cyclical · Furnishings, Fixtures & Appliances
Price
$77.81
Market Cap
$216.5M
Employees
665
Beta
1.99
Avg Volume
28,240
CEO
Jeremy Andrus
Business Description
Traeger, Inc., and its associated entities, specializes in the development, manufacturing, distribution, and ongoing support of wood-fired pellet grills. These unique outdoor cooking appliances are sold across the United States through various channels, including retailers, distributors, and directly to consumers. A key innovation of Traeger's grills is their integration as smart, internet-connected devices. This technology allows owners to remotely program, monitor, and manage their grilling process via a dedicated mobile application. Beyond the hardware, Traeger enhances the user experience with a comprehensive digital content library. This includes instructional recipes and video guides that offer tips, tricks, and cooking techniques, empowering owners to elevate their culinary abilities. The company also fosters its "Traegerhood" community by producing engaging short- and long-form branded content that shares stories, spotlights community members, and showcases the Traeger lifestyle. To complement its grills, Traeger provides a wide array of related products. These consist of the essential wood pellets used to fuel the grills, various rubs, sauces, seasonings, and marinades for flavor enhancement. Additionally, they offer a range of accessories such as grill covers, drip trays, bucket liners, and shelves. Tools designed to assist with meal preparation, cooking, and cleanup are also available, including pellet storage solutions, cleaning supplies, general barbecue tools, and the MEATER smart thermometer. Customers can also purchase replacement parts, branded apparel, and other merchandise. The company was established in 2017 and is headquartered in Salt Lake City, Utah.
Business History
Price Overview
Last updated: Jun 27, 2026 10:02am (just now)$79.30
-0.05 (-0.06%)
Day Range
$75.72 – $81.12
52-Week Range
$20.91 – $104.00
50-Day MA
$54.70
200-Day MA
$48.63
Volume
31,165.00
Analyst Price Targets
Low
$38.00
Consensus
$41.00
High
$45.00
(16 analysts)
Share Structure
Outstanding
2,781,807.00
Float
1,290,000.00
Free Float
46.4%
Moderate free float
— 46.4% of shares trade freely, ~53.6% held by insiders/institutions
Reasonable but insiders still hold a significant stake. This can be positive (skin in the game) but may limit liquidity during sell-offs.
Small absolute float (1.3M shares) — even with a decent free float %, volume can be thin. Check average daily volume before sizing a position.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-1.79
Stock Price: $77.81
EPS (Diluted): -43.50
EPS (Diluted): -43.50
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
0.84
Stock Price: $77.81
Total Equity: $170.85M
Shares: 2,661,919
Total Equity: $170.85M
Shares: 2,661,919
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-13.49
Market Cap: $216.45M
Total Debt: $399.84M
Cash: $19.62M
EBITDA: -$33.84M
Total Debt: $399.84M
Cash: $19.62M
EBITDA: -$33.84M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$549.6M
Market Cap: $216.45M
Total Debt: $399.84M
Cash: $19.62M
Total Debt: $399.84M
Cash: $19.62M
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
0.26
Stock Price: $77.81
Revenue: $559.52M
Shares: 2,661,919
Revenue: $559.52M
Shares: 2,661,919
EV/Sales (Total value vs revenue — works when P/E can't)
API0.98
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
31.9%
Gross Profit: $178.29M
Revenue: $559.52M
Revenue: $559.52M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-0.2%
Operating Income: -$1.16M
Revenue: $559.52M
Revenue: $559.52M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-20.6%
Net Income: -$115.18M
Revenue: $559.52M
Revenue: $559.52M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-55.3%
Net Income: -$115.18M
Total Equity: $170.85M
Total Equity: $170.85M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-1.5%
Operating Income: -$1.16M
Tax Rate: 3.5%
Equity: $170.85M
Total Debt: $399.84M
Cash: $19.62M
Tax Rate: 3.5%
Equity: $170.85M
Total Debt: $399.84M
Cash: $19.62M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
2.68
Current Assets: $214.85M
Current Liabilities: $80.09M
Current Liabilities: $80.09M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
2.34
Short-Term Debt: $250,000
Long-Term Debt: $399.59M
Total Debt: $399.84M
Total Equity: $170.85M
Long-Term Debt: $399.59M
Total Debt: $399.84M
Total Equity: $170.85M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$210.19
Revenue: $559.52M
Shares: 2,661,919
Shares: 2,661,919
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$64.18
Total Equity: $170.85M
Shares: 2,661,919
Shares: 2,661,919
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$5.10
Operating CF: $20.52M
CapEx: -$6.93M
Shares: 2,661,919
CapEx: -$6.93M
Shares: 2,661,919
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $77.81
Stock Price: $77.81
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$115.18M
Net Income: -$115.18M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares COOK against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 22, 2026 8:05am (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $785.5M | $655.9M | $605.9M | $604.1M | $559.5M |
| Cost of Revenue | $484.8M | $427.1M | $382.3M | $348.6M | $381.2M |
| Gross Profit | $300.8M | $228.8M | $223.6M | $255.5M | $178.3M |
| Operating Expenses | $361.9M | $574.7M | $279.0M | $258.4M | $179.4M |
| Operating Income | -$61.1M | -$345.9M | -$55.4M | -$2.9M | -$1.2M |
| Net Income | -$91.8M | -$382.1M | -$84.4M | -$34.0M | -$115.2M |
| EBITDA | -$16.1M | -$296.5M | $6.6M | $53.9M | -$33.8M |
| EPS | $-39.50 | $-159.50 | $-34.00 | $-13.50 | $-43.50 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 22, 2026 8:05am (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $16.7M | $39.1M | $29.9M | $15.0M | $19.6M |
| Total Current Assets | $266.2M | $274.2M | $216.4M | $243.1M | $214.8M |
| Total Assets | $1.2B | $946.7M | $860.8M | $830.7M | $676.0M |
| Current Liabilities | $166.2M | $112.9M | $134.0M | $122.2M | $80.1M |
| Long-Term Debt | $379.4M | $468.1M | $397.3M | $398.4M | $399.6M |
| Total Liabilities | $571.5M | $611.8M | $569.4M | $554.2M | $505.1M |
| Total Equity | $606.0M | $334.9M | $291.3M | $276.4M | $170.8M |
| Retained Earnings | -$188.3M | -$570.5M | -$654.9M | -$688.9M | -$804.1M |
Cash Flow (Annual)
Last updated: Jun 22, 2026 8:05am (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$28.4M | $5.1M | $64.0M | $23.9M | $20.5M |
| Capital Expenditure | -$23.0M | -$18.9M | -$20.4M | -$12.0M | -$6.9M |
| Free Cash Flow | -$51.5M | -$13.8M | $43.6M | $11.9M | $13.6M |
| Acquisitions (net) | -$56.9M | $0 | $0 | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $-41,000 | $0 | -$2.2M | $0 |
| Net Change in Cash | $5.2M | $34.8M | -$21.6M | -$14.9M | $4.6M |
Analyst Estimates (Annual)
Last updated: Jun 26, 2026 3:19pm (18h ago)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$487.3M $479.6M – $496.8M
|
$528.3M $528.3M – $528.4M
|
$544.2M $535.4M – $555.7M
|
$560.5M $551.5M – $572.3M
|
| EBITDA |
-$42.2M -$43.0M – -$41.5M
|
-$45.8M -$45.8M – -$45.7M
|
-$47.1M -$48.1M – -$46.4M
|
-$48.5M -$49.6M – -$47.8M
|
| Net Income |
$2.2M $-594,513 – $5.0M
|
$23.9M $23.4M – $24.5M
|
$36.3M $35.5M – $37.2M
|
$49.0M $48.0M – $50.3M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 22, 2026 8:05am (5d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | -16.5% | -7.6% | -0.3% | -7.4% |
| Gross Profit Growth | -23.9% | -2.3% | +14.3% | -30.2% |
| Operating Income Growth | -465.7% | +84.0% | +94.7% | +60.5% |
| Net Income Growth | -316.4% | +77.9% | +59.7% | -238.7% |
| EBITDA Growth | -1,738.1% | +102.2% | +711.3% | -162.8% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-09 | Lempres Elizabeth Cahill | A-Award | 1,893.00 | $0.00 | $0 |
| 2026-06-09 | Beck Wendy A. | A-Award | 1,893.00 | $0.00 | $0 |
| 2026-06-09 | Richman Steven Philip | A-Award | 1,893.00 | $0.00 | $0 |
| 2026-05-01 | Richman Steven Philip | A-Award | 389.00 | $0.00 | $0 |
| 2026-04-20 | VandenAkker Cole | A-Award | 35,541.00 | $0.00 | $0 |
| 2026-04-20 | Hord Michael Joseph | A-Award | 25,848.00 | $0.00 | $0 |
| 2026-04-20 | ANDRUS JEREMY | A-Award | 129,240.00 | $0.00 | $0 |
| 2026-04-21 | Hord Michael Joseph | F-InKind | 163.00 | $43.47 | $7,086 |
| 2026-04-06 | VandenAkker Cole | F-InKind | 602.00 | $30.68 | $18,469 |
| 2026-04-06 | Hord Michael Joseph | F-InKind | 548.00 | $30.68 | $16,813 |
| 2026-04-08 | Hord Michael Joseph | F-InKind | 598.00 | $31.93 | $19,094 |
| 2026-03-02 | VandenAkker Cole | 0.00 | $0.00 | $0 | |
| 2026-02-02 | Richman Steven Philip | A-Award | 17,045.00 | $0.00 | $0 |
| 2026-02-02 | Alvarez Ralph | A-Award | 37,500.00 | $0.00 | $0 |
| 2025-09-02 | Hord Michael Joseph | F-InKind | 11,980.00 | $1.25 | $14,975 |
| 2025-12-01 | Hord Michael Joseph | F-InKind | 4,793.00 | $0.86 | $4,122 |
| 2025-04-15 | HARDY JAMES H JR | F-InKind | 51,700.00 | $1.41 | $72,897 |
| 2025-09-02 | HARDY JAMES H JR | F-InKind | 90,177.00 | $1.25 | $112,721 |
| 2025-09-04 | HARDY JAMES H JR | F-InKind | 15,955.00 | $1.40 | $22,337 |
| 2025-04-15 | Blosil Dominic | F-InKind | 109,436.00 | $1.41 | $154,305 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for COOK — it's generated by the pipeline (
market-narrative step).
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My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30