Consumer Cyclical · Specialty Retail
Price
$17.58
Market Cap
$31.6B
Employees
108,000
Beta
1.12
Avg Volume
23,739,559
CEO
Bom Kim
Business Description
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
Business History
Price Overview
Last updated: Jun 27, 2026 10:05am (just now)$17.58
+0.52 (+3.05%)
Day Range
$16.92 – $17.82
52-Week Range
$14.92 – $34.08
50-Day MA
$17.73
200-Day MA
$22.94
Volume
21,364,185.00
Analyst Price Targets
Low
$22.00
Consensus
$24.80
High
$30.00
(21 analysts)
Share Structure
Outstanding
1,795,064,158.00
Float
1,340,948,859.00
Free Float
74.7%
Normal free float
— 74.7% of shares trade freely, ~25.3% held by insiders/institutions
Healthy float typical of established companies. Good liquidity for entering and exiting positions without major price impact.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
159.82
Stock Price: $17.58
EPS (Diluted): 0.11
EPS (Diluted): 0.11
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
9.28
Stock Price: $17.58
Total Equity: $4.62B
Shares: 1,855,000,000
Total Equity: $4.62B
Shares: 1,855,000,000
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
40.67
Market Cap: $31.56B
Total Debt: $1.61B
Cash: $6.32B
EBITDA: $1.20B
Total Debt: $1.61B
Cash: $6.32B
EBITDA: $1.20B
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$41.2B
Market Cap: $31.56B
Total Debt: $1.61B
Cash: $6.32B
Total Debt: $1.61B
Cash: $6.32B
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
29.4%
Gross Profit: $10.14B
Revenue: $34.53B
Revenue: $34.53B
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
1.4%
Operating Income: $473.00M
Revenue: $34.53B
Revenue: $34.53B
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
0.6%
Net Income: $208.00M
Revenue: $34.53B
Revenue: $34.53B
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-3.7%
Net Income: $208.00M
Total Equity: $4.62B
Total Equity: $4.62B
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-1.1%
Operating Income: $473.00M
Tax Rate: 64.2%
Equity: $4.62B
Total Debt: $1.61B
Cash: $6.32B
Tax Rate: 64.2%
Equity: $4.62B
Total Debt: $1.61B
Cash: $6.32B
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.04
Current Assets: $9.69B
Current Liabilities: $9.36B
Current Liabilities: $9.36B
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.35
Short-Term Debt: $960.00M
Long-Term Debt: $648.00M
Total Debt: $1.61B
Total Equity: $4.62B
Long-Term Debt: $648.00M
Total Debt: $1.61B
Total Equity: $4.62B
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$18.62
Revenue: $34.53B
Shares: 1,855,000,000
Shares: 1,855,000,000
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$2.49
Total Equity: $4.62B
Shares: 1,855,000,000
Shares: 1,855,000,000
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$0.28
Operating CF: $1.77B
CapEx: -$1.25B
Shares: 1,855,000,000
CapEx: -$1.25B
Shares: 1,855,000,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $17.58
Stock Price: $17.58
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $208.00M
Net Income: $208.00M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares CPNG against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 21, 2026 7:17pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $18.4B | $20.6B | $24.4B | $30.3B | $34.5B |
| Cost of Revenue | $15.5B | $15.9B | $18.2B | $21.4B | $24.4B |
| Gross Profit | $3.0B | $4.7B | $6.2B | $8.8B | $10.1B |
| Operating Expenses | $4.4B | $4.8B | $5.7B | $8.4B | $9.7B |
| Operating Income | -$1.5B | -$112.0M | $473.0M | $436.0M | $473.0M |
| Net Income | -$1.5B | -$92.0M | $1.4B | $154.0M | $208.0M |
| EBITDA | -$1.3B | $165.0M | $907.0M | $1.0B | $1.2B |
| EPS | $-1.08 | $-0.05 | $0.76 | $0.09 | $0.11 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 21, 2026 7:17pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $3.5B | $3.5B | $5.2B | $5.9B | $6.3B |
| Total Current Assets | $5.6B | $5.8B | $7.9B | $9.0B | $9.7B |
| Total Assets | $8.6B | $9.5B | $13.3B | $15.3B | $17.8B |
| Current Liabilities | $4.7B | $5.1B | $6.9B | $7.7B | $9.4B |
| Long-Term Debt | $283.2M | $538.0M | $529.0M | $988.0M | $648.0M |
| Total Liabilities | $6.5B | $7.1B | $9.3B | $11.2B | $13.2B |
| Total Equity | $2.2B | $2.4B | $4.1B | $4.1B | $4.6B |
| Retained Earnings | -$5.7B | -$5.7B | -$4.4B | -$4.2B | -$4.0B |
Cash Flow (Annual)
Last updated: Jun 21, 2026 7:17pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$411.0M | $565.0M | $2.7B | $1.9B | $1.8B |
| Capital Expenditure | -$674.0M | -$824.0M | -$896.0M | -$879.0M | -$1.3B |
| Free Cash Flow | -$1.1B | -$259.0M | $1.8B | $1.0B | $522.0M |
| Acquisitions (net) | $0 | $0 | $0 | $68.0M | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $0 | $0 | -$178.0M | -$243.0M |
| Net Change in Cash | $2.4B | -$123.0M | $1.9B | $434.0M | $381.0M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 5:53am (4h ago)| Metric | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| Revenue |
$37.8B $37.2B – $38.4B
|
$43.1B $42.2B – $43.6B
|
$47.9B $47.8B – $48.0B
|
$48.7B $47.5B – $51.1B
|
| EBITDA |
$333.5M $328.2M – $338.7M
|
$380.6M $372.3M – $384.3M
|
$422.6M $421.5M – $423.7M
|
$429.9M $419.3M – $450.7M
|
| Net Income |
-$216.1M -$271.7M – -$160.6M
|
$681.5M $399.0M – $911.9M
|
$1.3B $774.0M – $2.4B
|
$1.2B $1.1B – $1.2B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 21, 2026 7:17pm (5d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +11.8% | +18.5% | +24.1% | +14.1% |
| Gross Profit Growth | +59.6% | +31.4% | +42.7% | +14.8% |
| Operating Income Growth | +92.5% | +522.3% | -7.8% | +8.5% |
| Net Income Growth | +94.0% | +1,578.3% | -88.7% | +35.1% |
| EBITDA Growth | +112.7% | +449.7% | +15.3% | +14.7% |
Insider Trading (Recent)
Last updated: Jun 27, 2026 5:53am (4h ago)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-11 | Toubassy Ambereen | A-Award | 19,565.00 | $0.00 | $0 |
| 2026-06-11 | Sun Benjamin | A-Award | 19,275.00 | $0.00 | $0 |
| 2026-06-11 | Sharma Asha | A-Award | 17,971.00 | $0.00 | $0 |
| 2026-06-11 | MEHTA NEIL | A-Award | 17,391.00 | $0.00 | $0 |
| 2026-06-11 | Franceschi Pedro | A-Award | 17,971.00 | $0.00 | $0 |
| 2026-06-11 | Child Jason | A-Award | 21,304.00 | $0.00 | $0 |
| 2026-05-14 | Toubassy Ambereen | A-Award | 69.00 | $0.00 | $0 |
| 2026-04-01 | Rogers Harold | A-Award | 213,884.00 | $0.00 | $0 |
| 2026-04-01 | Anand Gaurav | A-Award | 260,402.00 | $0.00 | $0 |
| 2026-04-01 | Lee Jonathan D. | A-Award | 47,181.00 | $0.00 | $0 |
| 2026-04-01 | Lee Jonathan D. | A-Award | 18,157.00 | $0.00 | $0 |
| 2026-03-18 | Sun Benjamin | A-Award | 706.00 | $0.00 | $0 |
| 2026-03-18 | Child Jason | A-Award | 1,147.00 | $0.00 | $0 |
| 2026-03-13 | MEHTA NEIL | P-Purchase | 2,332,863.00 | $18.40 | $42.9M |
| 2026-03-12 | MEHTA NEIL | P-Purchase | 3,000,000.00 | $18.68 | $56.0M |
| 2026-03-11 | MEHTA NEIL | P-Purchase | 2,017,241.00 | $18.64 | $37.6M |
| 2026-02-11 | Anand Gaurav | A-Award | 190,738.00 | $0.00 | $0 |
| 2026-02-11 | Rogers Harold | A-Award | 247,916.00 | $0.00 | $0 |
| 2026-02-11 | Rogers Harold | A-Award | 21,672.00 | $0.00 | $0 |
| 2025-06-12 | Toubassy Ambereen | A-Award | 353.00 | $0.00 | $0 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for CPNG — it's generated by the pipeline (
market-narrative step).
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30