Consumer Defensive · Tobacco
Price
$2.45
Market Cap
$460,010
Employees
49
Beta
1.87
Avg Volume
154,377
CEO
Jason Hitchcock
Business Description
Greenlane Holdings, Inc., established in 2005 and based in Boca Raton, Florida, is a prominent entity in the creation and supply of cannabis-related accessories, child-resistant containers, vaporization devices, and lifestyle goods. Its operations extend across the United States, Canada, and European markets, organized into distinct Consumer Goods and Industrial Goods divisions. The company's expansive product range includes various consumption aids such as vaporizers, pipes, rolling papers, packaging solutions, grinders, and apparel, along with specialized smoking and vaping apparatus like bubblers and rigs. These items are marketed under well-known labels including VIBES, Pollen Gear, Marley Natural, Aerospaced & Groove, K. Haring Glass Collections, Eyce, Higher Standards, and DaVinci. Greenlane distributes its offerings through an extensive network of 8,500 retailers, encompassing smoke shops, cannabis dispensaries, and specialty stores, while also maintaining a substantial online presence via numerous e-commerce platforms such as Vapor.com, Higherstandards.com, and DaVincivaporizer.com.
Business History
Price Overview
Last updated: Jun 27, 2026 11:25am (just now)$2.45
+0.20 (+8.88%)
Day Range
$2.30 – $2.50
52-Week Range
$2.10 – $59.76
50-Day MA
$3.70
200-Day MA
$13.86
Volume
15,841.00
Share Structure
Outstanding
187,759.00
Float
164,715.00
Free Float
87.7%
High free float
— 87.7% of shares trade freely, ~12.3% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Small absolute float (0.2M shares) — even with a decent free float %, volume can be thin. Check average daily volume before sizing a position.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-0.03
Stock Price: $2.45
EPS (Diluted): -91.39
EPS (Diluted): -91.39
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
0.00
Stock Price: $2.45
Total Equity: $67.87M
Shares: 59,936
Total Equity: $67.87M
Shares: 59,936
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
0.13
Market Cap: $460,010
Total Debt: $0.00
Cash: $32.51M
EBITDA: -$84.69M
Total Debt: $0.00
Cash: $32.51M
EBITDA: -$84.69M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
-$32.3M
Market Cap: $460,010
Total Debt: $0.00
Cash: $32.51M
Total Debt: $0.00
Cash: $32.51M
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
0.02
Stock Price: $2.45
Revenue: $4.36M
Shares: 59,936
Revenue: $4.36M
Shares: 59,936
EV/Sales (Total value vs revenue — works when P/E can't)
API-7.41
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
-286.2%
Gross Profit: -$12.47M
Revenue: $4.36M
Revenue: $4.36M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-1,245.6%
Operating Income: -$54.25M
Revenue: $4.36M
Revenue: $4.36M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-1,965.1%
Net Income: -$85.58M
Revenue: $4.36M
Revenue: $4.36M
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-268.3%
Net Income: -$85.58M
Total Equity: $67.87M
Total Equity: $67.87M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-112.5%
Operating Income: -$54.25M
Tax Rate: 0.0%
Equity: $67.87M
Total Debt: $0.00
Cash: $32.51M
Tax Rate: 0.0%
Equity: $67.87M
Total Debt: $0.00
Cash: $32.51M
Zero debt — invested capital = equity minus cash (very efficient)
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
5.01
Current Assets: $36.09M
Current Liabilities: $7.21M
Current Liabilities: $7.21M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.00
Short-Term Debt: $0.00
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: $67.87M
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: $67.87M
Zero debt — this company carries no debt obligations. Strongest possible score.
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$72.66
Revenue: $4.36M
Shares: 59,936
Shares: 59,936
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$1,132.42
Total Equity: $67.87M
Shares: 59,936
Shares: 59,936
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$-272.92
Operating CF: -$16.26M
CapEx: -$98,000
Shares: 59,936
CapEx: -$98,000
Shares: 59,936
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $2.45
Stock Price: $2.45
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$85.58M
Net Income: -$85.58M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares GNLN against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 25, 2026 12:28pm (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $166.1M | $137.1M | $65.4M | $13.3M | $4.4M |
| Cost of Revenue | $132.2M | $112.1M | $47.5M | $7.0M | $16.8M |
| Gross Profit | $33.9M | $25.0M | $17.8M | $6.3M | -$12.5M |
| Operating Expenses | $86.6M | $209.1M | $43.9M | $18.1M | $41.8M |
| Operating Income | -$52.7M | -$184.1M | -$26.1M | -$11.8M | -$54.2M |
| Net Income | -$30.6M | -$169.5M | -$32.2M | -$17.6M | -$85.6M |
| EBITDA | -$48.2M | -$172.4M | -$24.6M | -$10.9M | -$84.7M |
| EPS | $-163,413.88 | $-232,115.50 | $-8,309.63 | $-1,364.38 | $-91.39 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 25, 2026 12:28pm (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $12.9M | $6.5M | $463,000 | $899,000 | $32.5M |
| Total Current Assets | $124.7M | $76.7M | $29.8M | $23.8M | $36.1M |
| Total Assets | $285.8M | $89.7M | $38.1M | $28.6M | $74.9M |
| Current Liabilities | $71.0M | $35.7M | $26.1M | $22.3M | $7.2M |
| Long-Term Debt | $10.6M | $13.0M | $0 | $0 | $0 |
| Total Liabilities | $89.5M | $50.7M | $27.1M | $22.3M | $7.2M |
| Total Equity | $174.5M | $39.0M | $11.1M | $6.4M | $67.9M |
| Retained Earnings | -$55.5M | -$225.1M | -$257.3M | -$274.9M | -$360.5M |
Cash Flow (Annual)
Last updated: Jun 25, 2026 12:28pm (1d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$37.3M | -$26.4M | -$1.8M | -$6.8M | -$16.3M |
| Capital Expenditure | -$4.7M | -$2.8M | -$1.0M | $-244,000 | $-98,000 |
| Free Cash Flow | -$42.1M | -$29.2M | -$2.8M | -$7.0M | -$16.4M |
| Acquisitions (net) | -$15.6M | $5.2M | $1.0M | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $0 | $0 | $0 | $0 |
| Net Change in Cash | -$17.6M | $-681,000 | -$11.7M | $436,000 | $31.6M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 1:44am (9h ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue |
$142.2M $142.2M – $142.2M
|
$89.9M $89.9M – $89.9M
|
$107.0M $107.0M – $107.0M
|
$213.6M $213.6M – $213.6M
|
| EBITDA |
-$79.9M -$79.9M – -$79.9M
|
-$50.6M -$50.6M – -$50.6M
|
-$74.6M -$74.6M – -$74.6M
|
-$149.1M -$149.1M – -$149.1M
|
| Net Income |
-$2.6B -$2.6B – -$2.6B
|
-$194.6M -$194.6M – -$194.6M
|
-$21.8B -$21.8B – -$21.8B
|
$13.2M $13.2M – $13.2M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 25, 2026 12:28pm (1d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | -17.4% | -52.3% | -79.7% | -67.2% |
| Gross Profit Growth | -26.2% | -28.6% | -64.8% | -298.4% |
| Operating Income Growth | -249.2% | +85.8% | +54.7% | -359.1% |
| Net Income Growth | -454.3% | +81.0% | +45.2% | -385.1% |
| EBITDA Growth | -258.0% | +85.7% | +55.7% | -675.8% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-03-25 | Hitchcock Jason | A-Award | 250,000.00 | $0.99 | $247,500 |
| 2025-10-20 | Guzman-Clark Vanessa | A-Award | 81,500.00 | $3.84 | $312,960 |
| 2025-09-02 | Guzman-Clark Vanessa | 0.00 | $0.00 | $0 | |
| 2026-02-11 | Hitchcock Jason | 0.00 | $0.00 | $0 | |
| 2026-04-23 | Ip Jonathan Hue-Fay | 260,416.00 | $0.01 | $2,604 | |
| 2025-10-23 | LEVY WILLIAM | A-Award | 520,833.00 | $0.01 | $5,208 |
| 2026-04-23 | LEVY WILLIAM | 520,833.00 | $0.01 | $5,208 | |
| 2025-10-23 | Linton Bruce | A-Award | 520,833.00 | $0.01 | $5,208 |
| 2026-04-23 | Linton Bruce | 520,833.00 | $0.01 | $5,208 | |
| 2025-10-23 | Isenberg Ben | A-Award | 520,833.00 | $0.01 | $5,208 |
| 2026-04-23 | Isenberg Ben | 520,833.00 | $0.01 | $5,208 | |
| 2025-10-20 | Persofsky Renah | A-Award | 315,000.00 | $3.84 | $1.2M |
| 2025-10-20 | Persofsky Renah | A-Award | 15,000.00 | $0.00 | $0 |
| 2025-10-20 | HOWE MICHAEL C | A-Award | 315,000.00 | $3.84 | $1.2M |
| 2025-10-20 | HOWE MICHAEL C | A-Award | 5,000.00 | $0.00 | $0 |
| 2025-10-20 | HUNTER DONALD H | A-Award | 315,000.00 | $3.84 | $1.2M |
| 2025-10-20 | HUNTER DONALD H | A-Award | 15,000.00 | $0.00 | $0 |
| 2025-10-20 | Sher Barbara | A-Award | 1,120,000.00 | $3.84 | $4.3M |
| 2025-10-20 | Sher Barbara | A-Award | 40,000.00 | $0.00 | $0 |
| 2024-08-09 | Sher Barbara | A-Award | 350.00 | $2.48 | $869 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for GNLN — it's generated by the pipeline (
market-narrative step).
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My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30