Consumer Cyclical · Specialty Retail
Price
$3.60
Market Cap
$396.3M
Employees
164
Beta
2.12
Avg Volume
1,623,774
CEO
Carla Vernon
Business Description
The Honest Company, Inc. offers a wide range of consumer products, encompassing baby necessities such as diapers and wipes, various personal care and beauty items, and household and health-focused goods. Their product line also includes apparel for infants and bedding for nurseries. The company reaches its customers through both digital avenues, including its own website and external e-commerce sites, and traditional retail establishments. This enterprise was founded in 2012 and operates from its headquarters in Los Angeles, California.
Business History
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
CALCStock Price / EPS (Diluted)
-25.71
Stock Price: $3.60
EPS (Diluted): -0.14
EPS (Diluted): -0.14
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
1.69
Stock Price: $3.60
Total Equity: $169.67M
Shares: 111,209,322
Total Equity: $169.67M
Shares: 111,209,322
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
-71.55
Market Cap: $396.28M
Total Debt: $4.92M
Cash: $89.58M
EBITDA: -$2.95M
Total Debt: $4.92M
Cash: $89.58M
EBITDA: -$2.95M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$211.3M
Market Cap: $396.28M
Total Debt: $4.92M
Cash: $89.58M
Total Debt: $4.92M
Cash: $89.58M
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
0.77
Stock Price: $3.60
Revenue: $371.32M
Shares: 111,209,322
Revenue: $371.32M
Shares: 111,209,322
EV/Sales (Total value vs revenue — works when P/E can't)
API0.57
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
33.3%
Gross Profit: $123.76M
Revenue: $371.32M
Revenue: $371.32M
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-5.0%
Operating Income: -$18.46M
Revenue: $371.32M
Revenue: $371.32M
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-4.2%
Net Income: -$15.69M
Revenue: $371.32M
Revenue: $371.32M
ROE (Profit from shareholder equity)
CALCNet Income / Total Equity
-9.2%
Net Income: -$15.69M
Total Equity: $169.67M
Total Equity: $169.67M
ROIC (Profit from all invested capital)
CALCNOPAT / Invested Capital
-22.0%
Operating Income: -$18.46M
Tax Rate: -1.3%
Equity: $169.67M
Total Debt: $4.92M
Cash: $89.58M
Tax Rate: -1.3%
Equity: $169.67M
Total Debt: $4.92M
Cash: $89.58M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
3.98
Current Assets: $202.43M
Current Liabilities: $50.82M
Current Liabilities: $50.82M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.03
Short-Term Debt: $0.00
Long-Term Debt: $4.92M
Total Debt: $4.92M
Total Equity: $169.67M
Long-Term Debt: $4.92M
Total Debt: $4.92M
Total Equity: $169.67M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$3.34
Revenue: $371.32M
Shares: 111,209,322
Shares: 111,209,322
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$1.53
Total Equity: $169.67M
Shares: 111,209,322
Shares: 111,209,322
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$0.12
Operating CF: $15.12M
CapEx: -$1.51M
Shares: 111,209,322
CapEx: -$1.51M
Shares: 111,209,322
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $3.60
Stock Price: $3.60
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: -$15.69M
Net Income: -$15.69M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares HNST against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 21, 2026 7:26pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $318.6M | $313.7M | $344.4M | $378.3M | $371.3M |
| Cost of Revenue | $209.5M | $221.3M | $243.8M | $233.7M | $247.6M |
| Gross Profit | $109.2M | $92.3M | $100.5M | $144.7M | $123.8M |
| Operating Expenses | $146.0M | $142.1M | $139.4M | $151.0M | $142.2M |
| Operating Income | -$36.8M | -$49.8M | -$38.9M | -$6.3M | -$18.5M |
| Net Income | -$38.7M | -$49.0M | -$39.2M | -$6.1M | -$15.7M |
| EBITDA | -$32.7M | -$40.0M | -$36.2M | $3.2M | -$3.0M |
| EPS | $-0.54 | $-0.53 | $-0.42 | $-0.06 | $-0.14 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 21, 2026 7:26pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $50.8M | $9.5M | $32.8M | $75.4M | $89.6M |
| Total Current Assets | $213.8M | $189.1M | $157.8M | $213.9M | $202.4M |
| Total Assets | $272.6M | $240.6M | $201.6M | $247.4M | $225.4M |
| Current Liabilities | $48.5M | $63.6M | $56.7M | $59.9M | $50.8M |
| Long-Term Debt | $0 | $0 | $0 | $0 | $4.9M |
| Total Liabilities | $93.5M | $94.2M | $78.5M | $73.1M | $55.7M |
| Total Equity | $179.1M | $146.4M | $123.1M | $174.3M | $169.7M |
| Retained Earnings | -$391.7M | -$439.8M | -$479.1M | -$485.2M | -$500.9M |
Cash Flow (Annual)
Last updated: Jun 21, 2026 7:26pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | -$38.2M | -$76.3M | $19.4M | $1.5M | $15.1M |
| Capital Expenditure | $-220,000 | -$1.6M | -$1.8M | $-530,000 | -$1.5M |
| Free Cash Flow | -$38.4M | -$77.9M | $17.5M | $1.0M | $13.6M |
| Acquisitions (net) | $8.4M | $0 | $0 | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | $0 | $0 | $0 | $0 |
| Net Change in Cash | $13.6M | -$41.3M | $23.3M | $42.6M | $14.1M |
Analyst Estimates (Annual)
Last updated: Jun 26, 2026 9:51pm (11h ago)| Metric | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|
| Revenue |
$371.6M $368.2M – $375.1M
|
$310.2M $307.0M – $312.8M
|
$327.2M $322.2M – $332.8M
|
$346.8M $346.8M – $346.8M
|
| EBITDA |
-$24.9M -$25.1M – -$24.6M
|
-$20.7M -$20.9M – -$20.5M
|
-$21.9M -$22.3M – -$21.6M
|
-$23.2M -$23.2M – -$23.2M
|
| Net Income |
$10.6M $5.7M – $15.5M
|
$9.7M $3.9M – $15.6M
|
$7.9M $6.2M – $17.9M
|
$15.6M $15.3M – $15.9M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 21, 2026 7:26pm (5d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | -1.6% | +9.8% | +9.9% | -1.9% |
| Gross Profit Growth | -15.4% | +8.9% | +43.9% | -14.4% |
| Operating Income Growth | -35.2% | +21.8% | +83.7% | -191.6% |
| Net Income Growth | -26.7% | +20.0% | +84.4% | -156.1% |
| EBITDA Growth | -22.2% | +9.6% | +109.0% | -191.2% |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for HNST — it's generated by the pipeline (
market-narrative step).
No community reviews yet for HNST.
Be the first — hit How to Contribute, have any AI review this page, and paste its take back here.
My Notes
personal — only you see this
Sign in to save personal notes and rate your interest in this stock.
Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30