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What this page is: Delvantic's full research page for Harley-Davidson Inc. (HOG) — AI-driven forensic equity research: mechanical valuation models (DCF, EPV, anchored-PE, scenario) plus three independent AI lenses (Quality / Value / Sentiment). Everything below is rendered server-side; you are not missing content that requires JavaScript. All scores are predictions and research opinions, not financial advice.
Page map (sections in order; each card carries a stable
reference-name attribute you can cite):
profile-header/price-overview— company profile, live quote, market capextended-analysis— the core: three AI lens reads with findings, scores, and the analyst memofuture-predictions— our forward price-band predictionsmarket-narrative/ai-findings/gpt-critique— narrative context, cross-model findings, and an adversarial critique of our own analysis (near the end of the document)- Members-only sections (render as login gates for anonymous readers):
price-history,income-trend,key-metrics,financials(statement tables),insider-trading. The analysis above is public; the raw data tables require a free account.
More for machine readers: site briefing at
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any ticker resolves at delvantic.com/stock/TICKER ·
raw inputs are public-company filings and market data (via licensed data feeds);
every model, score, lens read, and prediction on this page is Delvantic's own analysis.
Harley-Davidson Inc.
HOG NYSE
Consumer Cyclical · Recreational Vehicles
Milwaukee, WI 53208, United States
harley-davidson.com
Price
$25.97
Market Cap
$2.7B
Employees
5,500
Beta
1.29
Avg Volume
2,362,196
Last Dividend
$0.74
CEO
Mr. Arthur Francis Starrs III
Harley-Davidson Inc. is an American motorcycle manufacturer and financial services provider headquartered in Milwaukee, Wisconsin. The company’s core activity is designing, manufacturing, and selling heavyweight and premium motorcycles across categories such as cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, serving riders in the United States and internationally. Through Harley-Davidson Motor Company, it also offers genuine parts, accessories, and branded apparel, and licenses its trademarks for a broad range of merchandise, reinforcing its presence in the motorcycle lifestyle market. Harley-Davidson Inc. operates additional segments that extend its role in the industry. The LiveWire segment focuses on electric motorcycles, related parts, accessories, and apparel, addressing the growing market for electric two-wheel mobility. Harley-Davidson Financial Services supports the dealer network and retail customers with wholesale financing for inventory and retail installment lending for motorcycles, parts, and accessories, facilitating sales across its global dealer and e-commerce channels. Founded in 1903 and based in Milwaukee, Harley-Davidson Inc. today is a prominent player in the global motorcycle and powersports market.
Runs with full report
Earnings Schedule
Checked daily · calendar updated Aug 13 No upcoming print on the calendar yet — companies typically confirm a few weeks ahead. Last print was Jul 16, 2026.
EPS surprise history — vs analyst consensus · 4 prints of vendor history
-130.2%
Feb '26
-4.3%
May '26
+72.7%
Jun '26
+6.4%
Jul '26
| Print date | EPS est. | EPS actual | Revenue est. | Revenue actual |
|---|---|---|---|---|
| Jul 16, 2026 | $1.10 | $1.17 +6.4% | — | — |
| Jun 11, 2026 | $-0.33 | $-0.09 +72.7% | — | — |
| May 5, 2026 | $0.23 | $0.22 -4.3% | — | — |
| Feb 10, 2026 | $-1.06 | $-2.44 -130.2% | — | — |
Green = beat the estimate, red = missed. An earnings print is the fastest way a thesis changes — our designations should be re-read after each one.
Recent SEC Filings
Last updated: Aug 13, 2026 3:05am (11h ago)| Filed | Form | Document |
|---|---|---|
| Aug 11, 2026 | 4 | View |
| Aug 11, 2026 | SCHEDULE 13G | View |
| Aug 5, 2026 | 4 | View |
| Aug 5, 2026 | 10-Q | View |
| Aug 3, 2026 | 4 | View |
| Aug 3, 2026 | 144 | View |
| Jul 31, 2026 | SCHEDULE 13G | View |
| Jul 28, 2026 | 4 | View |
| Jul 23, 2026 | 8-K/A | View |
| Jul 23, 2026 | 8-K | View |
| Jul 9, 2026 | 3 | View |
| Jul 6, 2026 | 4 | View |
Filings link to the SEC’s EDGAR system. Annual/quarterly reports (10-K, 10-Q, 20-F) carry the full story; 8-K/6-K current reports are the fastest signal that something material happened.
Price Overview
Last updated: Aug 13, 2026 2:56pm (just now)
Current data · timestamped when a report runs
$27.88
Change · Aug 13
+1.91 (+7.34%)
Day Range
$26.17 – $27.88
52-Week Range
$17.09 – $31.25
50-Day MA
$25.58
200-Day MA
$22.86
Volume
119,029.00
Share Structure
Outstanding
112,614,155.00
Float
101,796,441.00
Free Float
90.4%
High free float
— 90.4% of shares trade freely, ~9.6% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
TD Twelve Data statement
HEX SEC filing
P/E Ratio (Price per dollar of earnings)
HEXStock Price / EPS (Diluted)
9.34
Stock Price: $25.97
EPS (Diluted): 2.78
EPS (Diluted): 2.78
P/B Ratio (Price vs net asset value)
HEXStock Price / Book Value Per Share
1.00
Stock Price: $25.97
Total Equity: $3.16B
Shares: 121,257,000
Total Equity: $3.16B
Shares: 121,257,000
EV/EBITDA (Total value vs operating profit)
HEXEnterprise Value / EBITDA
3.77
Market Cap: $2.70B
Total Debt: $2.47B
Cash: $3.09B
EBITDA: $559.01M
Total Debt: $2.47B
Cash: $3.09B
EBITDA: $559.01M
Enterprise Value (Takeover price (cap + debt - cash))
HEXMarket Cap + Total Debt - Cash
$2.1B
Market Cap: $2.70B
Total Debt: $2.47B
Cash: $3.09B
Total Debt: $2.47B
Cash: $3.09B
Gross Margin (Revenue left after direct costs)
HEXGross Profit / Revenue
38.7%
Gross Profit: $1.73B
Revenue: $4.47B
Revenue: $4.47B
Operating Margin (Revenue left after all operations)
HEXOperating Income / Revenue
8.6%
Operating Income: $386.64M
Revenue: $4.47B
Revenue: $4.47B
Net Margin (Revenue left as actual profit)
HEXNet Income / Revenue
7.6%
Net Income: $338.74M
Revenue: $4.47B
Revenue: $4.47B
ROE (Profit from shareholder equity)
HEXNet Income / Total Equity
10.7%
Net Income: $338.74M
Total Equity: $3.16B
Total Equity: $3.16B
ROIC (Profit from all invested capital)
HEXNOPAT / Invested Capital
10.9%
Operating Income: $386.64M
Tax Rate: 28.2%
Equity: $3.16B
Total Debt: $2.47B
Cash: $3.09B
Tax Rate: 28.2%
Equity: $3.16B
Total Debt: $2.47B
Cash: $3.09B
Current Ratio (Can it pay short-term bills)
HEXCurrent Assets / Current Liabilities
2.10
Current Assets: $5.59B
Current Liabilities: $2.66B
Current Liabilities: $2.66B
Debt/Equity (Leverage — debt vs equity)
HEXTotal Debt / Total Equity
0.78
Short-Term Debt: $819.63M
Long-Term Debt: $1.65B
Total Debt: $2.47B
Total Equity: $3.16B
Long-Term Debt: $1.65B
Total Debt: $2.47B
Total Equity: $3.16B
Rev/Share (Top-line per share)
HEXRevenue / Shares Outstanding
$36.89
Revenue: $4.47B
Shares: 121,257,000
Shares: 121,257,000
Book Value/Share (Net assets per share)
HEX(Total Assets - Total Liabilities) / Shares
$26.03
Total Equity: $3.16B
Shares: 121,257,000
Shares: 121,257,000
FCF/Share (Real cash generated per share)
HEX(Operating Cash Flow + CapEx) / Shares
$3.42
Operating CF: $568.92M
CapEx: -$153.68M
Shares: 121,257,000
CapEx: -$153.68M
Shares: 121,257,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
TDLast Annual Dividend / Stock Price
2.8%
Last Dividend: $0.74
Stock Price: $25.97
Stock Price: $25.97
Payout Ratio (Earnings paid out as dividends)
HEXDividends Paid / Net Income
25.5%
Dividends Paid: -$86.39M
Net Income: $338.74M
Net Income: $338.74M
Income Statement (Annual)
Last updated: Aug 13, 2026 12:05pm (2h ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $5.3B | $5.8B | $5.8B | $5.2B | $4.5B |
| Cost of Revenue | $3.2B | $3.4B | $3.3B | $3.0B | $2.7B |
| Gross Profit | $2.1B | $2.4B | $2.5B | $2.2B | $1.7B |
| Operating Expenses | $1.3B | $1.4B | $1.7B | $1.8B | $1.3B |
| Operating Income | $823.4M | $909.3M | $779.1M | $416.6M | $386.6M |
| Net Income | $650.0M | $741.4M | $706.6M | $455.4M | $338.7M |
| EBITDA | $988.6M | $1.1B | $937.2M | $577.3M | $559.0M |
| EPS | $4.23 | $5.01 | $4.96 | $3.46 | $2.82 |
| EPS (Diluted) | $4.19 | $4.96 | $4.87 | $3.44 | $2.78 |
Balance Sheet (Annual)
Last updated: Aug 13, 2026 12:05pm (2h ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $1.9B | $1.4B | $1.5B | $1.6B | $3.1B |
| Total Current Assets | $4.6B | $4.8B | $5.2B | $5.0B | $5.6B |
| Total Assets | $11.1B | $11.5B | $12.1B | $11.9B | $8.0B |
| Current Liabilities | $3.3B | $3.5B | $3.4B | $3.6B | $2.7B |
| Long-Term Debt | $4.6B | $4.5B | $5.0B | $4.5B | $1.6B |
| Total Liabilities | $8.5B | $8.6B | $8.9B | $8.7B | $4.9B |
| Total Equity | $2.6B | $2.9B | $3.3B | $3.2B | $3.2B |
| Retained Earnings | $1.8B | $2.5B | $3.1B | $3.5B | $3.7B |
Cash Flow (Annual)
Last updated: Aug 13, 2026 12:05pm (2h ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $975.7M | $548.5M | $754.9M | $1.1B | $568.9M |
| Capital Expenditure | -$120.2M | -$151.7M | -$207.4M | -$196.6M | -$153.7M |
| Free Cash Flow | $855.5M | $396.8M | $547.5M | $867.3M | $415.2M |
| Acquisitions (net) | — | — | — | — | — |
| Net Debt Issued / (Repaid) | — | — | — | — | — |
| Dividends Paid | -$92.4M | -$93.2M | -$96.3M | -$91.2M | -$86.4M |
| Stock Buybacks | -$11.6M | -$338.6M | -$364.0M | -$459.8M | -$353.3M |
| Net Change in Cash | -$1.4B | -$446.0M | $69.6M | $92.0M | $1.4B |
Growth Trends (YoY %)
Last updated: Aug 13, 2026 12:05pm (2h ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +7.8% | +1.4% | -11.1% | -13.8% |
| Gross Profit Growth | +12.3% | +6.9% | -13.3% | -20.6% |
| Operating Income Growth | +10.4% | -14.3% | -46.5% | -7.2% |
| Net Income Growth | +14.1% | -4.7% | -35.6% | -25.6% |
| EBITDA Growth | +7.3% | -11.7% | -38.4% | -3.2% |
Dividend History (Last 20)
Last updated: Aug 9, 2026 6:33pm (3d ago)| Date | Dividend | Declaration | Record | Payment |
|---|---|---|---|---|
| 2026-06-08 | $0.19 | — | — | — |
| 2026-03-02 | $0.19 | — | — | — |
| 2025-12-09 | $0.18 | — | — | — |
| 2025-09-10 | $0.18 | — | — | — |
| 2025-06-02 | $0.18 | — | — | — |
| 2025-02-28 | $0.18 | — | — | — |
| 2024-12-10 | $0.17 | — | — | — |
| 2024-09-16 | $0.17 | — | — | — |
| 2024-06-05 | $0.17 | — | — | — |
| 2024-03-01 | $0.17 | — | — | — |
| 2023-12-08 | $0.17 | — | — | — |
| 2023-09-11 | $0.17 | — | — | — |
| 2023-06-02 | $0.17 | — | — | — |
| 2023-03-02 | $0.17 | — | — | — |
| 2022-12-08 | $0.16 | — | — | — |
| 2022-09-09 | $0.16 | — | — | — |
| 2022-06-01 | $0.16 | — | — | — |
| 2022-02-25 | $0.16 | — | — | — |
| 2021-12-07 | $0.15 | — | — | — |
| 2021-09-09 | $0.15 | — | — | — |
Insider Trading (Recent)
Last updated: Aug 13, 2026 12:05pm (2h ago)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-03 | Root Jonathan R | S-Sale | 1,554.00 | $24.88 | $38,664 |
| 2026-07-31 | NOVA DANIEL J | P-Purchase | 40,000.00 | $24.57 | $982,700 |
| 2026-07-24 | Littleton Gayle | A-Award | 39,232.00 | $0.00 | $0 |
Industry Benchmarks
Compares HOG against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
Not applicable for this companies
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
Not applicable for this companies
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
Not applicable for this companies
4h
Dividend Discount Model
— For dividend/income stocks only
Not applicable for this companies
4i
Book Value Analysis
— For deep value / turnaround stocks only
Not applicable for this companies
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
Not applicable for this companies
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for HOG — it's generated by the pipeline (
market-narrative step).
Claude Reading
No AI findings yet for HOG — they're generated by the
pipeline (
ai-findings step) when a report is run on this ticker.
GPT Reading
No GPT reading yet for HOG — it's generated by the
pipeline (
gpt-critique step) after the other Big-3 seats, when a
report is run on this ticker.
Grok Reading
No Grok reading yet for HOG — it's generated by the
pipeline (
grok-critique step) alongside the other Big-3 seats, when a
report is run on this ticker.
Advanced Analysis Forensic deep-dive · four lenses
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Data via Financial Modeling Prep · Cached for performance · twelvedata
v1.1.530 · 761561a2 · 2026-08-12 19:06:35