Business Description
Monster Beverage Corporation is a global entity primarily involved in the innovation, marketing, sale, and distribution of energy beverages and concentrates. Its business operations are categorized into three main divisions: Monster Energy Drinks, Strategic Brands, and a segment designated as "Other." The company boasts an extensive product portfolio, encompassing a wide array of carbonated energy drinks, alongside various non-carbonated options. These include ready-to-drink iced teas, lemonades, diverse juice cocktails, single-serving juices, and fruit beverages. Additionally, their offerings extend to ready-to-drink dairy and coffee-based concoctions, specialized sports drinks, single-serve still waters, and a selection of sodas described as natural, sparkling juices, and flavored sparkling beverages. Monster Beverage distributes its products through a comprehensive network, supplying bottlers and full-service beverage distributors. They also engage in direct sales to a multitude of retail outlets, including grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience stores, pharmacies, foodservice clients, value retailers, e-commerce platforms, and military establishments. Furthermore, the company provides concentrates and beverage bases to its authorized bottling and canning partners. Under its corporate umbrella, the company manages a vast collection of brands. Notable examples include the Monster Energy line (e.g., Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro), Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, and the Monster Hydro series (Energy Water, Super Sport, Super Fuel). Other significant brands feature Monster Dragon Tea, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, Fury, and True North. Founded in 1985 under its previous name, Hansen Natural Corporation, the company rebranded to Monster Beverage Corporation in January 2012. Its corporate headquarters are located in Corona, California.
Business History
Price Overview
Last updated: Jun 27, 2026 10:03am (just now)Price History (1 Year)
Revenue & Net Income Trend
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
EPS (Diluted): 1.95
Total Equity: $8.25B
Shares: 984,451,000
Total Debt: $0.00
Cash: $2.09B
EBITDA: $2.60B
Total Debt: $0.00
Cash: $2.09B
Revenue: $8.29B
Revenue: $8.29B
Revenue: $8.29B
Total Equity: $8.25B
Tax Rate: 23.2%
Equity: $8.25B
Total Debt: $0.00
Cash: $2.09B
Current Liabilities: $1.45B
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: $8.25B
Shares: 984,451,000
Shares: 984,451,000
CapEx: -$132.28M
Shares: 984,451,000
Stock Price: $96.38
Net Income: $1.91B
Industry Benchmarks
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
Income Statement (Annual)
Last updated: Jun 24, 2026 3:03am (3d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $5.5B | $6.3B | $7.1B | $7.5B | $8.3B |
| Cost of Revenue | $2.4B | $3.1B | $3.3B | $3.4B | $3.7B |
| Gross Profit | $3.1B | $3.2B | $3.8B | $4.0B | $4.6B |
| Operating Expenses | $1.3B | $1.6B | $1.8B | $2.1B | $2.2B |
| Operating Income | $1.8B | $1.6B | $2.0B | $1.9B | $2.4B |
| Net Income | $1.4B | $1.2B | $1.6B | $1.5B | $1.9B |
| EBITDA | $1.9B | $1.6B | $2.1B | $2.1B | $2.6B |
| EPS | $1.30 | $1.13 | $1.56 | $1.50 | $1.95 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 21, 2026 7:14pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $1.3B | $1.3B | $2.3B | $1.5B | $2.1B |
| Total Current Assets | $4.7B | $4.8B | $5.6B | $3.6B | $5.4B |
| Total Assets | $7.8B | $8.3B | $9.7B | $7.7B | $10.0B |
| Current Liabilities | $965.1M | $1.0B | $1.2B | $1.1B | $1.4B |
| Long-Term Debt | $0 | $0 | $0 | $374.0M | $0 |
| Total Liabilities | $1.2B | $1.3B | $1.5B | $1.8B | $1.7B |
| Total Equity | $6.6B | $7.0B | $8.2B | $6.0B | $8.3B |
| Retained Earnings | $7.8B | $9.0B | $5.9B | $7.4B | $9.4B |
Cash Flow (Annual)
Last updated: Jun 24, 2026 3:03am (3d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $1.2B | $887.7M | $1.7B | $1.9B | $2.1B |
| Capital Expenditure | -$57.5M | -$212.2M | -$234.7M | -$306.4M | -$132.3M |
| Free Cash Flow | $1.1B | $675.5M | $1.5B | $1.6B | $2.0B |
| Acquisitions (net) | -$12.3M | -$329.5M | -$363.4M | $0 | $4.3M |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | -$13.8M | -$771.0M | -$659.0M | -$3.8B | -$103.6M |
| Net Change in Cash | $146.0M | -$19.3M | $990.5M | -$764.4M | $554.8M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 10:03am (just now)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$10.4B $10.1B – $10.9B
|
$11.4B $11.3B – $11.4B
|
$12.5B $11.8B – $12.9B
|
$13.3B $12.7B – $13.8B
|
| EBITDA |
$3.1B $3.0B – $3.2B
|
$3.4B $3.4B – $3.4B
|
$3.7B $3.5B – $3.8B
|
$4.0B $3.8B – $4.1B
|
| Net Income |
$2.5B $2.4B – $2.8B
|
$2.8B $2.7B – $3.0B
|
$3.2B $3.0B – $3.4B
|
$3.5B $3.3B – $3.6B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 24, 2026 3:03am (3d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | +13.9% | +13.1% | +4.9% | +10.7% |
| Gross Profit Growth | +2.1% | +19.5% | +6.7% | +14.4% |
| Operating Income Growth | -11.8% | +23.3% | -1.2% | +25.3% |
| Net Income Growth | -13.5% | +36.9% | -7.5% | +26.3% |
| EBITDA Growth | -11.8% | +30.9% | -1.9% | +24.1% |
Insider Trading (Recent)
All SEC Form 4 codes
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-10 | Carling Guy | S-Sale | 19,000.00 | $90.90 | $1.7M |
| 2026-05-22 | SCHLOSBERG HILTON H | J-Other | 1,151,867.00 | $0.00 | $0 |
| 2026-05-22 | SCHLOSBERG HILTON H | G-Gift | 5,908.00 | $0.00 | $0 |
| 2026-05-22 | SACKS RODNEY C | J-Other | 697,495.00 | $0.00 | $0 |
| 2026-05-22 | SACKS RODNEY C | G-Gift | 11,585.00 | $0.00 | $0 |
| 2026-05-14 | HALL MARK J | M-Exempt | 15,000.00 | $60.30 | $904,500 |
| 2026-05-14 | HALL MARK J | M-Exempt | 12,000.00 | $50.82 | $609,840 |
| 2026-05-14 | HALL MARK J | M-Exempt | 15,000.00 | $36.62 | $549,300 |
| 2026-05-14 | HALL MARK J | M-Exempt | 12,000.00 | $44.47 | $533,640 |
| 2026-05-14 | HALL MARK J | S-Sale | 54,000.00 | $85.81 | $4.6M |
| 2026-05-13 | KELLY THOMAS J | S-Sale | 7,000.00 | $87.81 | $614,670 |
| 2026-05-14 | HALL MARK J | M-Exempt | 15,000.00 | $60.30 | $904,500 |
| 2026-05-14 | HALL MARK J | M-Exempt | 12,000.00 | $50.82 | $609,840 |
| 2026-05-14 | HALL MARK J | M-Exempt | 15,000.00 | $36.62 | $549,300 |
| 2026-05-14 | HALL MARK J | M-Exempt | 12,000.00 | $44.47 | $533,640 |
| 2026-05-13 | Tirre Emelie | M-Exempt | 5,250.00 | $55.09 | $289,223 |
| 2026-05-13 | Tirre Emelie | M-Exempt | 4,500.00 | $60.30 | $271,350 |
| 2026-05-13 | Tirre Emelie | M-Exempt | 28,998.00 | $50.82 | $1.5M |
| 2026-05-13 | Tirre Emelie | M-Exempt | 32,200.00 | $36.62 | $1.2M |
| 2026-05-13 | Tirre Emelie | M-Exempt | 17,752.00 | $44.47 | $789,431 |
Dividend History (Last 20)
Last updated: Jun 21, 2026 7:14pm (5d ago)| Date | Dividend | Declaration | Record | Payment |
|---|---|---|---|---|
| 1990-11-08 | $0.50 | 1990-11-07 | 1990-11-07 | 1990-12-21 |
Narrative Economics
market-narrative step).