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AGING Analysis Report
Aug 1, 2026
22 days ago · 100% complete
NOT DEPENDABLE This report predates a filing — its financial basis has been replaced.
Report generated: Aug 1, 2026 · Filing on record since: Aug 4, 2026 · 3 days after
For AI assistants & researchers — machine-readable summary of this page

What this page is: Delvantic's full research page for Procter & Gamble Co (PG) — AI-driven forensic equity research: mechanical valuation models (DCF, EPV, anchored-PE, scenario) plus three independent AI lenses (Quality / Value / Sentiment). Everything below is rendered server-side; you are not missing content that requires JavaScript. All scores are predictions and research opinions, not financial advice.

Our current read (analysis of 2026-08-23): Designation Watch · Gem Score -7 (−100…+100 Quality+Value blend) · Quality 68 · Value -68 · Sentiment -42 (timing only, not weighted) · Composite fair value $120.95 vs $144.50 at analysis

Page map (sections in order; each card carries a stable reference-name attribute you can cite):

  • profile-header / price-overview — company profile, live quote, market cap
  • extended-analysisthe core: three AI lens reads with findings, scores, and the analyst memo
  • future-predictions — our forward price-band predictions
  • market-narrative / ai-findings / gpt-critique — narrative context, cross-model findings, and an adversarial critique of our own analysis (near the end of the document)
  • Members-only sections (render as login gates for anonymous readers): price-history, income-trend, key-metrics, financials (statement tables), insider-trading. The analysis above is public; the raw data tables require a free account.

More for machine readers: site briefing at /llms.txt · any ticker resolves at delvantic.com/stock/TICKER · raw inputs are public-company filings and market data (via licensed data feeds); every model, score, lens read, and prediction on this page is Delvantic's own analysis.

Procter & Gamble Co

PG NYSE
Consumer Defensive · Household & Personal Products
Cincinnati, OH 45202, United States pginvestor.com Updated Jul 31, 9:08am
Price
$143.96
Market Cap
$335.2B
Employees
109,000
Beta
0.38
Avg Volume
9,253,957
Last Dividend
$4.29
CEO
Mr. Shailesh G. Jejurikar

Procter & Gamble Co. is a leading provider of branded consumer packaged goods worldwide. The company operates through five key segments: Beauty, featuring hair care and skin products; Grooming, including shaving and personal care items; Health Care, with oral care and digestive health offerings; Fabric and Home Care, encompassing laundry detergents and cleaning supplies; and Baby, Feminine and Family Care, offering diapers, feminine hygiene, and tissue products. Its portfolio includes well-known brands that serve everyday household needs across diverse categories. Procter & Gamble Co. distributes its products in approximately 180 countries through various channels such as mass merchandisers, grocery stores, membership clubs, drug stores, department stores, e-commerce platforms, and pharmacies. Founded in 1837 and headquartered in Cincinnati, Ohio, the company plays a central role in the consumer staples sector, focusing on innovation in product performance and consumer convenience to meet global demand for reliable, high-quality daily essentials.

Runs with full report Generated: Aug 1, 2026 12:19am
Price Overview
Price at report time
$144.50
as of Aug 1, 12:26am (22d ago)
Change · Aug 1
+0.54 (+0.38%)
Day Range
$141.46 – $144.70
52-Week Range
$137.62 – $167.25
50-Day MA
$147.33
200-Day MA
$148.05
Volume
6,781,320.00
Right now · live
Log in to get the live feed
Members see the real-time price and the move since this report (over 22d).
Share Structure
Outstanding 2,328,598,978.00
Float 2,324,267,784.00
Free Float 99.8%
High free float — 99.8% of shares trade freely, ~0.2% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Last updated: Aug 1, 2026 12:28am (22d ago)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Last updated: Jul 31, 2026 9:08am (23d ago)
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
Period Revenue Net Income Net Margin YoY/QoQ
Key Metrics
TD Twelve Data statement HEX SEC filing
Industry comparison last run: Aug 1, 2026 12:17am
P/E Ratio (Price per dollar of earnings)
HEX
Stock Price / EPS (Diluted)
22.11
Stock Price: $143.96
EPS (Diluted): 6.51
P/B Ratio (Price vs net asset value)
HEX
Stock Price / Book Value Per Share
6.76
Stock Price: $143.96
Total Equity: $52.29B
Shares: 2,454,400,000
EV/EBITDA (Total value vs operating profit)
HEX
Enterprise Value / EBITDA
15.46
Market Cap: $335.23B
Total Debt: $34.51B
Cash: $9.56B
EBITDA: $23.30B
Enterprise Value (Takeover price (cap + debt - cash))
HEX
Market Cap + Total Debt - Cash
$360.2B
Market Cap: $335.23B
Total Debt: $34.51B
Cash: $9.56B
Gross Margin (Revenue left after direct costs)
HEX
Gross Profit / Revenue
51.2%
Gross Profit: $43.12B
Revenue: $84.28B
Operating Margin (Revenue left after all operations)
HEX
Operating Income / Revenue
24.3%
Operating Income: $20.45B
Revenue: $84.28B
Net Margin (Revenue left as actual profit)
HEX
Net Income / Revenue
19.0%
Net Income: $15.97B
Revenue: $84.28B
ROE (Profit from shareholder equity)
HEX
Net Income / Total Equity
30.6%
Net Income: $15.97B
Total Equity: $52.29B
ROIC (Profit from all invested capital)
HEX
NOPAT / Invested Capital
21.1%
Operating Income: $20.45B
Tax Rate: 20.3%
Equity: $52.29B
Total Debt: $34.51B
Cash: $9.56B
Current Ratio (Can it pay short-term bills)
HEX
Current Assets / Current Liabilities
0.70
Current Assets: $25.39B
Current Liabilities: $36.06B
Debt/Equity (Leverage — debt vs equity)
HEX
Total Debt / Total Equity
0.66
Short-Term Debt: $9.51B
Long-Term Debt: $25.00B
Total Debt: $34.51B
Total Equity: $52.29B
Rev/Share (Top-line per share)
HEX
Revenue / Shares Outstanding
$34.34
Revenue: $84.28B
Shares: 2,454,400,000
Book Value/Share (Net assets per share)
HEX
(Total Assets - Total Liabilities) / Shares
$21.30
Total Equity: $52.29B
Shares: 2,454,400,000
FCF/Share (Real cash generated per share)
HEX
(Operating Cash Flow + CapEx) / Shares
$5.72
Operating CF: $17.82B
CapEx: -$3.77B
Shares: 2,454,400,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
TD
Last Annual Dividend / Stock Price
3.0%
Last Dividend: $4.29
Stock Price: $143.96
Payout Ratio (Earnings paid out as dividends)
HEX
Dividends Paid / Net Income
61.8%
Dividends Paid: -$9.87B
Net Income: $15.97B
Industry Benchmarks
Last run: Aug 1, 2026 12:17am
Compares PG against LLM-researched typical ranges for its industry. One research call per industry, cached indefinitely — every stock in the same industry reuses the same baseline.
Income Statement (Annual)
Last updated: Jul 31, 2026 9:08am (23d ago)
Metric 2021 2022 2023 2024 2025
Revenue $76.1B $80.2B $82.0B $84.0B $84.3B
Cost of Revenue $37.1B $42.2B $42.8B $40.8B $41.2B
Gross Profit $39.0B $38.0B $39.2B $43.2B $43.1B
Operating Expenses $21.0B $20.2B $21.1B $24.6B $22.7B
Operating Income $18.0B $17.8B $18.1B $18.5B $20.5B
Net Income $14.3B $14.7B $14.7B $14.9B $16.0B
EBITDA $20.7B $20.6B $20.8B $21.4B $23.3B
EPS $5.69 $6.00 $6.07 $6.18 $6.67
EPS (Diluted) $5.50 $5.81 $5.90 $6.02 $6.51
Balance Sheet (Annual)
Last updated: Jul 31, 2026 9:08am (23d ago)
Metric 2021 2022 2023 2024 2025
Cash & Equivalents $10.3B $7.2B $8.2B $9.5B $9.6B
Total Current Assets $23.1B $21.7B $22.6B $24.7B $25.4B
Total Assets $119.3B $117.2B $120.8B $122.4B $125.2B
Current Liabilities $33.1B $33.1B $35.8B $33.6B $36.1B
Long-Term Debt $23.1B $22.8B $24.4B $25.3B $25.0B
Total Liabilities $72.7B $70.4B $73.8B $71.8B $72.9B
Total Equity $46.7B $46.9B $47.1B $50.6B $52.3B
Retained Earnings $106.4B $112.4B $118.2B $123.8B $130.0B
Cash Flow (Annual)
Last updated: Aug 1, 2026 12:28am (22d ago)
Metric 2021 2022 2023 2024 2025
Operating Cash Flow $18.4B $16.7B $16.8B $19.8B $17.8B
Capital Expenditure -$2.8B -$3.2B -$3.1B -$3.3B -$3.8B
Free Cash Flow $15.6B $13.6B $13.8B $16.5B $14.0B
Acquisitions (net) -$34.0M -$1.4B -$765.0M -$21.0M -$11.0M
Net Debt Issued / (Repaid) -$570.0M $2.0B $2.1B $862.0M $260.0M
Dividends Paid -$8.3B -$8.8B -$9.0B -$9.3B -$9.9B
Stock Buybacks -$11.0B -$10.0B -$7.4B -$5.0B -$6.5B
Net Change in Cash -$5.9B -$3.1B $1.0B $1.2B $75.0M
Growth Trends (YoY %)
Last updated: Jul 31, 2026 9:08am (23d ago)
Metric 2022 2023 2024 2025
Revenue Growth +5.3% +2.3% +2.5% +0.3%
Gross Profit Growth -2.5% +3.2% +10.1% -0.2%
Operating Income Growth -1.0% +1.8% +2.3% +10.3%
Net Income Growth +3.0% -0.6% +1.5% +7.4%
EBITDA Growth -0.5% +1.1% +2.8% +8.7%
Dividend History (Last 20)
Last updated: Jul 31, 2026 9:08am (23d ago)
Date Dividend Declaration Record Payment
2026-07-24 $1.09
2026-04-24 $1.09
2026-01-23 $1.06
2025-10-24 $1.06
2025-07-18 $1.06
2025-04-21 $1.06
2025-01-24 $1.01
2024-10-18 $1.01
2024-07-19 $1.01
2024-04-18 $1.01
2024-01-18 $0.94
2023-10-19 $0.94
2023-07-20 $0.94
2023-04-20 $0.94
2023-01-19 $0.91
2022-10-20 $0.91
2022-07-21 $0.91
2022-04-21 $0.91
2022-01-20 $0.87
2021-10-21 $0.87
0Company Classification 1Industry Landscape 2Company Momentum 3Forward Projection 4aDCF Valuation 4bEarnings Power Value 4cAnchored PE 4dReverse DCF 4eRevenue-Based DCF 4fAnchored P/S 4gScenario Analysis 4hDividend Discount Model 4iBook Value Analysis 4jInsider Activity 4fCash Flow Quality 4gDebt Maturity Risk 4hMacro Environment 4iSector Intelligence 4jRevenue Confidence 4kSensitivity Analysis 4lSector Demand Cycle 5AI Investigation 5bThesis Evaluation 6Valuation Synthesis
computed not applicable not yet run 17 computed · 6 not applicable · 1 not yet run
Narrative Economics
The story the market is telling about this stock — the intangible X-factor (founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for PG — it's generated by the pipeline (market-narrative step).
Claude Reading
Independent analyst synthesis · claude-opus-4-7 · generated 2026-08-01 00:27:27
Verdict Fully priced with 10-15% downside to fair value near $122-125; hold if you own it for the dividend, don't add here — wait for $125 or a growth re-acceleration in beauty/EM.

The raw numbers tell a boring story that the models have essentially gotten right: P&G is a $335B compounder growing revenue at 1.4% CAGR and earnings at 4.4%, priced at 22x P/E and 15.5x EV/EBITDA. The most recent quarter (Mar-26) actually shows revenue declining sequentially to $21.24B from $22.39B in Sep-25, and net income falling to $3.93B from $4.75B — margin compression from 21.2% to 18.5% inside two quarters. That's not catastrophic, but it's the wrong direction for a stock trading at a 30% premium to DCF. FY25 revenue of $84.28B vs FY24's $84.04B is essentially flat organic growth once you strip pricing. FCF of $14.04B against a $335B cap = 4.2% FCF yield, and with a 2.98% dividend yield plus buybacks, total shareholder yield is maybe 5-6% — fine, but not a bargain when 10-year Treasuries pay ~4.3%.

I largely agree with the synthesis verdict of "fully_priced" at ~$110-118 fair value vs $144, though I'd push back on the precision. The DCF-implied $110 assumes ~2% terminal growth and something like a 7-8% discount rate; nudge the discount rate down 50bps for genuine defensive quality (Buffett's not wrong that this is a fortress) and you get closer to $125. So the "true" overvaluation is probably 15%, not 23%. The Market Forces "neutral hold" call is the most honest read here — this isn't a short, it's a stock where the next 5-year IRR is likely 4-7% (dividend + buyback + low-single-digit EPS growth) with downside if multiple compresses to the historical 18-19x median, which would take the stock to ~$118-125. That's a -15% price risk against a +5%/yr carry. Bad risk/reward for new money.

The contrarian case worth taking seriously: P&G's ROIC of 21% and ROE of 30.5% are genuinely exceptional for a business this large, and the operating margin expansion from 22.1% (FY23) to 24.3% (FY25) suggests the pricing power story isn't fiction. If you believe emerging markets re-accelerate and beauty stabilizes, you could see 4-5% revenue growth resume, which would justify current multiples. The narrative model's "moderate intensity, durable, anchored" framing is right — this isn't a meme, it's institutional preference for balance-sheet quality that persists through cycles. The GLP-1 tail risk that Market Forces flags is real but overstated for a company where snacks are a rounding error; P&G divested Pringles in 2012. The bigger under-discussed risk is private label share gains in a stretched consumer environment — Q3 FY26 revenue decel to $21.24B may be an early tell.

Where I dissent mildly from the synthesis: calling this "vulnerable to disappointment" overstates the drawdown risk. P&G's beta is ~0.4 and the holder base is sticky (Berkshire, pensions, dividend funds). Even in a bad tape, this doesn't crater — it just underperforms. The right framing isn't "overvalued and dangerous," it's "priced for 5% IRRs when better risk-adjusted opportunities exist." I'd want to see this closer to $120 (18x forward EPS of ~$6.70) before it becomes interesting, and I'd note the anomaly nobody flagged: the current_ratio of 0.70 is structurally low but normal for a working-capital-negative consumer business — not a red flag despite looking alarming in isolation. Bottom line, the models converge on the right answer for slightly wrong reasons; the stock isn't overpriced because the story is broken, it's overpriced because the story is fully understood and reflected.

GPT Reading
Independent reading · gpt-5.4 · generated 2026-08-01 00:27:44
Verdict Overvalued at $144 — superb business, but fair value is closer to $125-$135 unless revenue growth and FCF step up meaningfully above the current low-single-digit pace.

P&G’s numbers say “excellent business, expensive stock.” The business itself is doing what a best-in-class staples franchise should do: annual revenue has held in a narrow but upward band from $76.1B in 2021 to $84.3B in 2025, while net income improved from $14.3B to $16.0B and operating income from $18.0B to $20.5B. That matters because the growth has not come from financial engineering alone; operating margin expanded from 23.6% in 2021 to 24.3% in 2025, gross margin recovered to 51.2%, and ROIC of 21.1% is elite for a consumer products company. Quarterly results also show resilience rather than acceleration: the last four quarters sum to roughly $86.7B of revenue and $16.6B of net income, ahead of the prior-year run rate, but not by enough to justify treating this as anything more than a low-single-digit grower with modest earnings leverage. At $335B market cap, investors are paying about 4.2x sales, 15.5x EV/EBITDA, and 22.1x earnings for that profile.

What stands out to me is the mismatch between operational steadiness and valuation optimism. Free cash flow of $14.0B on a $335B equity value is a roughly 4.2% FCF yield before asking whether growth can materially exceed inflation. Yet the actual growth record is thin: revenue CAGR is just 1.4% over the recent period, recent quarterly revenue growth is only 0.3%, and even the better earnings trend owes partly to margin discipline on a mature base rather than broad volume expansion. The latest quarter, March 2026, had revenue of $21.24B versus $19.78B a year earlier and net income of $3.93B versus $3.77B, which is good, but the quarter before that, December 2025, was only $22.21B versus $21.88B the prior year. This is not a company inflecting into a new growth phase; it is a company harvesting brand strength and cost control. That deserves a premium to the market in bad times, but not a “set it and forget it at any price” premium. For me, fair value is closer to 18-20x sustainable earnings, which on a roughly $6.75-$7.00 earnings power range implies something like $122-$140, and I lean toward the lower half because top-line momentum is so subdued.

The balance sheet and cash flow profile do support the stock from falling into obvious overvaluation territory. Net debt is manageable at roughly $25B after offsetting $34.5B of debt with $9.6B of cash, debt-to-equity of 0.66 is fine for this kind of business, and the dividend looks secure with a 61.8% payout ratio. Operating cash flow of $17.8B and capex of $3.8B leave room for both shareholder returns and select reinvestment. But these are support beams for a premium multiple, not evidence that the premium should widen from here. A 3.0% dividend yield is respectable, not compelling; for a stock priced at 6.8x book and over 4x sales, you need either faster growth or a clear dislocation. I see neither. This looks like the sort of name that preserves capital better than the market in a downturn but compounds slower than owners assume if bought near $144.

The best case against my skepticism is straightforward: P&G has earned the right to trade rich because few mega-caps combine 51% gross margins, 24% operating margins, 19% net margins, 30% ROE, and two decades of near-flawless cash conversion with everyday product demand. The annual revenue line may look dull, but earnings quality is unusually high, and the quarterly sequence from $20.53B, $21.74B, $21.88B, $19.78B, then $20.89B, $22.39B, $22.21B, $21.24B shows that seasonality aside, the floor keeps rising. If rates fall or recession fears rise, investors may happily pay 22x earnings for certainty, especially when many “growth” companies cannot match P&G’s 18%-21% quarterly net margins. I weigh that argument less heavily because the current price already embeds it. Paying a premium for quality is sensible; paying a premium for quality when growth, FCF yield, and dividend yield are all merely decent is where future returns get compressed.

What would change my mind is evidence that P&G can sustainably push above its recent algorithmic “mature earner” lane. If the next few quarters show organic top-line growth translating into annual revenue clearly above $87B-$88B, while maintaining net margins around 19%-20% and lifting free cash flow beyond $15B without balance-sheet stretching, then 22x earnings would look more defensible and I’d move toward fair-value rather than overvalued. Conversely, if revenue slips back toward the $84B area, operating income stalls around $20B, or free cash flow remains pinned near $14B while the stock stays in the mid-$140s, then the market is simply overpaying for reassurance.

Grok Reading
Independent reading · grok-4.5 · generated 2026-08-01 00:28:13
Verdict Overvalued quality compounder at $144; fair value nearer $115–120 on 1–2% growth and mid-20% margins

The numbers paint a classic late-cycle compounder that has already extracted most of the easy gains from pricing and mix. Annual revenue crawled from $76.12B in FY2021 to $84.28B in FY2025—a 1.4% CAGR—and the latest full year was essentially flat at +0.3% versus FY2024. Yet net income still advanced to $15.97B from $14.88B, and trailing quarterly margins have held in a tight 17–21% band, with the March 2026 quarter printing $3.93B of NI on $21.24B of sales. That divergence is the entire story: volume is stagnant, pricing power and cost discipline are doing the heavy lifting, and free cash flow of $14.04B on $17.82B of operating cash remains pristine. ROE at 30.5% and ROIC at 21.1% confirm the brand moat is real; the balance sheet (net debt roughly $25B, D/E 0.66) is serviceable even if the 0.70 current ratio is chronically tight. At 22.1× earnings, 15.5× EV/EBITDA and 4.2× sales, the market is simply capitalizing that quality at a full premium while growth has already decelerated to low-single digits.

The valuation synthesis that pins fair value near $111–118 is directionally correct and exposes the gap. A business growing revenue at 1.4% and FCF at 0.9% does not organically support a mid-20s earnings multiple once the re-rating from the inflation-pricing era is complete. Recent quarterly revenue of $21–22B is running only modestly above the year-ago $19.8–21.9B prints; the 7.4% earnings yoy figure is margin-driven, not top-line driven, and therefore finite. The 2.98% dividend yield and 62% payout are sustainable given the cash generation, but they are no longer a growth engine—they are a bond-proxy coupon. Paying $144 for that package embeds an assumption that the quality premium can expand or at least hold forever; history with mature staples says it compresses when volumes disappoint.

The strongest counter-argument is that the market is rationally paying for scarcity and liability-matching utility rather than growth. Berkshire’s large stake, six decades of dividend growth, and the demonstrated ability to expand operating margin from 22% to 24% even on flat sales are not trivial. In a macro-headwind tape, a 30% ROE fortress with $14B of FCF and pricing power is exactly what pension and insurance capital bids up; the narrative layer correctly notes that roughly half the premium to DCF is genuine moat value. A smart opponent would also note that earnings CAGR of 4.4% still outpaces many peers and that any modest re-acceleration in Beauty or Health Care volumes would justify the multiple instantly. I weigh those points as real but already fully reflected: the stock is not cheap enough to offer a margin of safety if the next two years look like the last two.

What flips the view is concrete evidence of re-acceleration—organic sales growth sustained above 4% for two consecutive quarters, or operating margin pushing through 25% while revenue compounds mid-single digits—or, on the downside, a clear break of the $15B NI run-rate that would confirm the multiple is too high. Until one of those arrives, the shares sit roughly 20–25% above a fundamentals-anchored value.

Big-3 Panel — where each AI stands
Each AI above independently stated a direction (undervalued, fairly valued, or overvalued) and how strongly it believes it (conviction, 0–5). We combine those into a Bull-Bear Index on a 0–10 scale: 5 is neutral, 10 is maximum bullish (undervalued at full conviction), 0 is maximum bearish. We compute the score ourselves with the same arithmetic for every seat — the models never grade their own bullishness — so the three are directly comparable. Δ shows how far each seat sits from the panel average of 1.3; a large Δ marks the dissenting voice, usually the one worth reading.
Claude claude-opus-4-7 2.0
overvalued · conviction 3/5 · Δ +0.7 vs panel · self: 4.0
GPT gpt-5.4 1.0
overvalued · conviction 4/5 · Δ -0.3 vs panel · self: 3.0
Grok grok-4.5 1.0
overvalued · conviction 4/5 · Δ -0.3 vs panel · self: 3.0
Advanced Analysis Forensic deep-dive · separate lenses
Separate reads — Company Quality (is it a great business?), Valuation (is it mispriced?), and General Sentiment (how macro + narrative are pushing it), kept deliberately apart · 2026-08-01 00:40:28
Delvantic - Cairn AI
Quality — wait for a dip 8/10
PG is a genuinely strong business (quality +68) but the price (-68) and softening narrative (-42) all say wait — this is a hold-for-owners, not a buy at $144.50.
The cruxWhether PG's premium multiple holds through a self-declared reset year with flat growth, a fresh HSBC downgrade, and no growth story to defend it — if it compresses even modestly, deserved value sits in the $110-$120 zone, not here.
Forensic checks Derived mechanically from PG's filed financials — not from the AI lenses
Liquidity & RunwaySelf-Funding
DilutionShare Count Shrinking
Earnings QualityHigh Earnings Quality
The four lensesswitch a tab for its full read — score + evidence
Company Quality
+68
Strong
edge √Σ 138 · risk √Σ 55 · conf 8/10

PG is doing exactly what a mature earner should. Revenue grew from $76.1B (2021) to $84.3B (2025), operating margin expanded to 24.3% in 2025 (highest in the window), and net income hit a five-year high of $15.97B. Gross margin recovered from a 2022-2023 dip (47.4-47.9%) back to 51.2%, indicating pricing and mix have offset input cost pressure. FCF averages ~$14.7B/yr with OCF/NI of 1.2x and accruals at -2.5% of assets, confirming reported earnings convert cleanly to cash. Beneish M of -2.53 and Altman Z of 5.32 both sit firmly in the safe zone. Capital return is disciplined: diluted shares fell from 2.60B to 2.45B (-1.4% CAGR), with buybacks running ~15x SBC, so per-share value is being concentrated rather than eroded, and SBC at 0.6% of revenue is minimal for a company this size. The balance sheet is the one caveat - net debt of ~$25B against only $9.6B of liquid cash means it is not a cash fortress, but with $14B of annual FCF this leverage is trivially serviceable. Growth is slow (topline only +0.3% in 2025), and that gating factor plus reliance on brand/scale rather than any new secular tailwind is what keeps this a Strong rather than a Fortress-tier business.

Strengths 4
m78
Elite earnings quality
OCF/NI 1.2x, accruals -2.5% of assets, Beneish -2.53, Altman Z 5.32 - reported profits are real cash.
m72
Margin expansion at scale
Operating margin rose to 24.3% in 2025 from 22.1-22.2% in 2022-2024; GM recovered to 51.2% from a 47% trough.
m65
Disciplined per-share concentration
Diluted share count fell from 2.60B to 2.45B (-1.4% CAGR), buyback/SBC ratio 1504%, SBC only 0.6% of revenue.
m60
Consistent, large FCF
FCF between $13.6B and $16.5B every year of the window, self-funding all capital returns.
Concerns 2
m40
Net debt position
Net cash of -$24.95B; $9.6B liquid vs sizable debt load. Serviceable given $14B FCF, but not a cash cushion.
m38
Anemic top-line growth
Revenue only $84.04B to $84.28B from 2024 to 2025 (+0.3%); 4-yr revenue CAGR ~2.6% - profit growth is mostly margin-driven, not volume-driven.
This is a textbook mature-earner in good working order. Nothing in the mechanicals worries me: cash conversion is clean, margins are quietly expanding, and management is shrinking the share count rather than papering over dilution. The two honest knocks are that growth has flatlined to essentially zero in 2025 and the balance sheet runs on net debt rather than a cash cushion - both fine for a staple of this scale, but they keep it out of the truly rare tier. Solidly Strong, not Fortress.
Verify before trusting this (5)
  • Organic volume vs price mix in 2025 - is the flat revenue masking volume declines offset by price?
  • Debt maturity ladder and weighted coupon on the ~$34B gross debt
  • Segment-level growth (Beauty, Grooming, Health Care, Fabric, Baby) to see which categories are carrying vs dragging
  • FX exposure and hedging - staples with global footprint often see reported growth muted by translation
  • Retailer concentration (Walmart, Amazon, Costco) disclosed in 10-K
Valuation / Mispricing
-68
Rich
edge √Σ 25 · risk √Σ 108 · conf 7/10
Price $144.50 vs signal-adjusted deserved value ~$111 - roughly 23% overvalued, i.e. negative margin of safety. attractive below $120.00

Every valuation method except the anchored-PE lands well below the market price: DCF at $110.51, EPV floor at $80.98, composite FV $117.77, and signal-adjusted $110.84 - implying roughly 18-23% downside to deserved value. Only the anchored-PE method ($169) supports the current quote, and that is essentially the market paying up for PG's historical multiple rather than for underlying cash generation. When three of four lenses cluster in the $80-$118 range and one outlier props up the price, the honest read is that the multiple, not the business, is doing the work.

Cheap signals 1
m25
Elite earnings quality supports a premium
Quality score 68 with clean cash conversion and buybacks legitimately raises deserved value - but the current premium exceeds what quality alone can justify.
Rich / priced-in 4
m70
Price above every cash-based fair value
DCF $110.51, EPV floor $80.98, composite $117.77, signal-adjusted $110.84 all sit 18-44% below the $144.50 quote. The cash-generation lenses agree PG is expensive.
m55
Multiple, not fundamentals, holds the price up
Only the anchored-PE method ($169) justifies today's price - meaning investors are paying PG's historical premium multiple on a business that grew ~0% in 2025.
m50
Priced for perfection on a flatlining top line
Bear case is quantitative: LSD growth, saturated markets, dividend yield near inflation. At ~24x-plus, the price bakes in continued multiple stability that the growth rate does not support.
m35
EPV floor implies real downside if multiple compresses
The $80.98 EPV floor is 44% below spot - a reminder that in a de-rating scenario, downside is not trivial for a 'safe' name.
I like the business but I do not like the price. Three of four methods say deserved value is somewhere between $81 and $118, and the market is asking me $144.50 - that is a negative margin of safety on a company whose growth has gone flat. The only thing defending the quote is PG's historical multiple, and multiples compress when growth disappoints. I would want this closer to $120 before it is interesting, and I would get excited near $110. Today it is a hold for owners, not a buy.
Verify before trusting this (4)
  • Organic sales growth guidance for FY26 and whether volumes turn positive
  • Gross margin trajectory as commodity tailwinds fade
  • Buyback pace and net debt evolution
  • Any FX or restructuring one-offs distorting reported EPS anchoring the PE method
General Sentiment
-42
Headwind
tail √Σ 43 · head √Σ 88 · conf 7/10

The tape itself is neutral-to-slightly-constructive, and PG's 0.38 beta means macro (10y at 4.68%, VIX 16, mkt PE 26) barely grazes the name directly. But sentiment pressure here is not coming from the tape - it is coming from the narrative losing altitude. The steady-compounder story is intact but 'moderate intensity' with no cult following, meaning there is no fan base to defend the 30% quality premium when incremental news turns cautious. And this week the news turned cautious: a $1B cost hit headline, a Q4 call framed around a 'consumer growth reset,' a prudent FY27 guide, and an HSBC downgrade to Hold with the target cut from $182 to $149 - essentially at spot. That is a textbook de-rating setup for a premium defensive: numbers get trimmed, sell-side tone softens, and the multiple has nowhere to go but sideways-to-down. The offset is that PG is exactly the kind of low-beta, dividend-aristocrat name that gets bid in a genuine risk-off flush - but the tape is not risk-off yet, so that bid is not showing up. Net: a real, ordinary headwind - not a crisis, just a slow leak in the story as analysts move to the sidelines and the growth reset gets digested.

Tailwinds 2
m35
Defensive bid latent if tape rolls over
Low beta, sector = Consumer Defensive, 60+ year dividend record - the classic flight-to-quality profile. The tape is only mildly cautious (VIX 16, -1.6% from highs), so this optionality is not yet activated, but it caps downside pressure.
m25
Some constructive framing in the flow
RBC called the FY27 guide 'prudent' (mostly upside), and a DCF-cheap headline is circulating. It is not enough to overcome the downgrade and reset, but it prevents the sentiment read from turning sharply negative.
Headwinds 4
m55
HSBC downgrade with a sharp target cut
Downgrade to Hold and target chopped from $182 to $149 (right at spot) is a visible crack in analyst tone on a name whose whole thesis is 'pay the premium for reliability.' Sell-side capitulation on the upside case is exactly the kind of tape pressure that caps the multiple.
m50
Cautious FY27 guide and 'consumer growth reset' framing
Management itself is now telegraphing slower sales growth, margin pressure, and a $1B cost headwind. That reframes the narrative from 'steady compounder' to 'reinvestment year,' which is precisely when premium defensives lose their multiple support.
m40
Narrative running behind fundamentals
The story prices ~30% above DCF on scarcity/quality, but with growth resetting and no innovation or AI angle to sell (contrast the Publicis AI-advertising headline in the same news set), there is nothing new for bulls to point to. A moderate-intensity, low-cult story cannot hold a premium during a numbers cut.
m25
Macro backdrop unhelpful but not decisive
10y at 4.68% and market PE of 26 create a mild general drag on premium-multiple equities. PG's 0.38 beta mutes this significantly, so it registers as background pressure, not a driving force.
This is a slow, ordinary headwind, not a crisis. The narrative has not broken, but it has softened at exactly the moment analysts are moving to the sidelines and management is guiding to a reset year - and there is no cult, no AI story, and no growth acceleration to defend the quality premium. The 0.38 beta and defensive DNA cap the downside pressure and leave real optionality if the tape turns risk-off, but in today's neutral tape that optionality is dormant. Net: mild but persistent downward pressure on the multiple until either the guide-down is fully digested or the tape gets scary enough to reawaken the flight-to-quality bid.
Verify before trusting this (4)
  • Whether other sell-side desks follow HSBC with downgrades or target cuts in the next 2-4 weeks
  • VIX behavior - a spike above 20 would activate the defensive bid and flip the pressure
  • Any incremental FY27 execution data point (pricing, volume, market share) that either confirms or breaks the 'reset' framing
  • Rotation flows into staples vs out - if the K-shaped economy narrative deepens, PG could catch a bid
The market-wide tape + this name's exposure to it (beta / sector / narrative durability). Context on the non-fundamental pressure — not a call on the business or the price. processId: detail-general-sentiment
Growth Outlook
not run

This lens hasn't been run for this ticker yet.

The forward growth verdict — is the business itself likely to grow (next 2 quarters / year 1 / years 2–3), judged against its category and against printed expectations. The full horizon ladder + creme renders on the Growth Outlook card above. Not a call on the price (Valuation owns that) or the tape (Sentiment owns that).
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Lenses kept deliberately separate — Company Quality (price-agnostic), Valuation (price-conditional), General Sentiment (non-fundamental macro/narrative pressure), and Growth Outlook (the forward growth verdict). The scores are not blended. Filing-level items (convertibles, lock-ups, customer concentration) are v2 — see each lens's "verify."
Price Prediction
Lower -8.3% v0.6.0 View full prediction →

When we made this prediction on Aug 1, 2026, PG was $144.50. We expect it to be $132.50 by Feb 2027, and we consider it great value under $120.00. This is an early model (v0.6.0) — the direction is more reliable than the exact price. Made Aug 1, 2026.

Price when predicted$144.50
Our estimate for Feb 2027$132.50-8.3%
Great value below$120.00
Price history shown (6 Months)

Blue is our prediction, starting the day we made it. Grey is a slower route to the same place — the same destination, taking longer. Black is the actual price, so you can see how we are doing.

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My Notes personal — only you see this
v1.1.562 · 9b2927c4 · 2026-08-22 16:52:06