Consumer Cyclical · Specialty Retail
Price
$14.46
Market Cap
$1.4B
Employees
12,000
Beta
1.04
Avg Volume
1,523,937
CEO
Denise A. Paulonis
Business Description
Sally Beauty Holdings, Inc. functions as a specialized vendor and distributor of professional beauty products. The company’s operations are divided into two main business units: Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply division provides a diverse range of beauty items, including hair coloring agents, haircare solutions, skincare, nail care products, and styling appliances, serving a broad customer base that includes individual consumers, salons, and salon professionals. This segment features merchandise from popular external brands such as Wella, Clairol, OPI, Conair, and L'Oreal, in addition to its proprietary label offerings. In contrast, the Beauty Systems Group segment focuses on supplying professional-grade beauty essentials, like hair color, haircare treatments, skin and nail care, and styling tools, directly to salons and professional beauticians. This is achieved through its specialized professional stores, online platforms, a dedicated sales force, and franchised outlets operating under the Armstrong McCall brand. This segment also carries a selection of prominent third-party brands, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Olaplex. By September 30, 2021, the company's extensive network included 4,777 stores, with 134 of these being franchised. These establishments are located across the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. Furthermore, Sally Beauty Holdings distributes its products through various channels such as full-service and exclusive distributors, open-line distributors, direct sales initiatives, and large salon retail locations. Established in 1964, the company's corporate headquarters are situated in Denton, Texas.
Business History
Price Overview
Last updated: Jun 27, 2026 10:05am (just now)$14.46
+0.32 (+2.26%)
Day Range
$14.09 – $14.47
52-Week Range
$9.00 – $17.92
50-Day MA
$13.38
200-Day MA
$14.67
Volume
879,382.00
Analyst Price Targets
Low
$16.00
Consensus
$17.75
High
$20.00
(16 analysts)
Share Structure
Outstanding
95,408,500.00
Float
94,119,912.00
Free Float
98.6%
High free float
— 98.6% of shares trade freely, ~1.4% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
7.61
Stock Price: $14.46
EPS (Diluted): 1.95
EPS (Diluted): 1.95
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
2.06
Stock Price: $14.46
Total Equity: $794.21M
Shares: 103,821,000
Total Equity: $794.21M
Shares: 103,821,000
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
7.20
Market Cap: $1.38B
Total Debt: $865.97M
Cash: $149.16M
EBITDA: $427.73M
Total Debt: $865.97M
Cash: $149.16M
EBITDA: $427.73M
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$3.1B
Market Cap: $1.38B
Total Debt: $865.97M
Cash: $149.16M
Total Debt: $865.97M
Cash: $149.16M
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
51.6%
Gross Profit: $1.91B
Revenue: $3.70B
Revenue: $3.70B
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
8.9%
Operating Income: $327.81M
Revenue: $3.70B
Revenue: $3.70B
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
5.3%
Net Income: $195.88M
Revenue: $3.70B
Revenue: $3.70B
ROE (Profit from shareholder equity)
APINet Income / Total Equity
22.9%
Net Income: $195.88M
Total Equity: $794.21M
Total Equity: $794.21M
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
9.3%
Operating Income: $327.81M
Tax Rate: 25.6%
Equity: $794.21M
Total Debt: $865.97M
Cash: $149.16M
Tax Rate: 25.6%
Equity: $794.21M
Total Debt: $865.97M
Cash: $149.16M
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
2.26
Current Assets: $1.30B
Current Liabilities: $575.97M
Current Liabilities: $575.97M
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
1.09
Short-Term Debt: $4.00M
Long-Term Debt: $861.97M
Total Debt: $865.97M
Total Equity: $794.21M
Long-Term Debt: $861.97M
Total Debt: $865.97M
Total Equity: $794.21M
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$35.65
Revenue: $3.70B
Shares: 103,821,000
Shares: 103,821,000
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$7.65
Total Equity: $794.21M
Shares: 103,821,000
Shares: 103,821,000
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$1.66
Operating CF: $274.83M
CapEx: -$102.15M
Shares: 103,821,000
CapEx: -$102.15M
Shares: 103,821,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.0%
Last Dividend: N/A
Stock Price: $14.46
Stock Price: $14.46
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $195.88M
Net Income: $195.88M
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares SBH against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jun 21, 2026 6:52pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $3.9B | $3.8B | $3.7B | $3.7B | $3.7B |
| Cost of Revenue | $1.9B | $1.9B | $1.8B | $1.8B | $1.8B |
| Gross Profit | $2.0B | $1.9B | $1.9B | $1.9B | $1.9B |
| Operating Expenses | $1.5B | $1.6B | $1.6B | $1.6B | $1.6B |
| Operating Income | $418.4M | $337.6M | $325.0M | $282.7M | $327.8M |
| Net Income | $239.9M | $183.6M | $184.6M | $153.4M | $195.9M |
| EBITDA | $529.7M | $493.1M | $441.1M | $393.5M | $427.7M |
| EPS | $2.13 | $1.69 | $1.72 | $1.48 | $1.95 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jun 21, 2026 6:52pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Cash & Equivalents | $401.0M | $70.6M | $123.0M | $108.0M | $149.2M |
| Total Current Assets | $1.4B | $1.1B | $1.2B | $1.3B | $1.3B |
| Total Assets | $2.8B | $2.6B | $2.7B | $2.8B | $2.9B |
| Current Liabilities | $664.9M | $667.9M | $579.3M | $592.7M | $576.0M |
| Long-Term Debt | $1.4B | $1.1B | $1.1B | $978.3M | $862.0M |
| Total Liabilities | $2.6B | $2.3B | $2.2B | $2.2B | $2.1B |
| Total Equity | $280.7M | $293.6M | $508.7M | $628.5M | $794.2M |
| Retained Earnings | $357.0M | $440.2M | $624.8M | $740.7M | $898.1M |
Cash Flow (Annual)
Last updated: Jun 21, 2026 7:04pm (5d ago)| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | $381.9M | $156.5M | $249.3M | $246.5M | $274.8M |
| Capital Expenditure | -$73.9M | -$99.3M | -$90.7M | -$101.2M | -$102.1M |
| Free Cash Flow | $308.0M | $57.3M | $158.6M | $145.4M | $172.7M |
| Acquisitions (net) | -$2.4M | -$3.2M | -$9.0M | -$7.7M | $287,000 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | $0 | -$130.3M | -$15.2M | -$60.4M | -$54.0M |
| Net Change in Cash | -$113.2M | -$330.4M | $52.4M | -$15.0M | $41.2M |
Analyst Estimates (Annual)
Last updated: Jun 27, 2026 10:05am (just now)| Metric | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|
| Revenue |
$3.7B $3.7B – $3.7B
|
$3.7B $3.7B – $3.7B
|
$3.8B $3.8B – $3.8B
|
$3.9B $3.9B – $3.9B
|
| EBITDA |
$446.5M $445.3M – $450.9M
|
$452.9M $450.8M – $454.1M
|
$460.6M $459.4M – $463.0M
|
$473.1M $471.7M – $474.4M
|
| Net Income |
$189.7M $188.6M – $190.8M
|
$214.4M $211.8M – $217.0M
|
$232.6M $229.5M – $235.6M
|
$259.0M $257.5M – $262.3M
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jun 21, 2026 6:52pm (5d ago)| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | -1.5% | -2.3% | -0.3% | -0.4% |
| Gross Profit Growth | -0.9% | -2.3% | -0.1% | +1.1% |
| Operating Income Growth | -19.3% | -3.7% | -13.0% | +15.9% |
| Net Income Growth | -23.5% | +0.6% | -16.9% | +27.7% |
| EBITDA Growth | -6.9% | -10.5% | -10.8% | +8.7% |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-08 | Platz Marlo Michelle Cormier | M-Exempt | 11,747.00 | $11.78 | $138,380 |
| 2026-06-08 | Platz Marlo Michelle Cormier | M-Exempt | 31,024.00 | $9.09 | $282,008 |
| 2026-06-08 | Platz Marlo Michelle Cormier | S-Sale | 42,771.00 | $12.70 | $543,192 |
| 2026-06-08 | Platz Marlo Michelle Cormier | M-Exempt | 11,747.00 | $11.78 | $138,380 |
| 2026-06-08 | Platz Marlo Michelle Cormier | M-Exempt | 31,024.00 | $9.09 | $282,008 |
| 2026-05-13 | Lee Adrianne | A-Award | 98,280.00 | $0.00 | $0 |
| 2026-04-29 | Lee Adrianne | 0.00 | $0.00 | $0 | |
| 2026-04-21 | Cox Erin Nealy | M-Exempt | 50,505.00 | $0.00 | $0 |
| 2026-04-21 | Cox Erin Nealy | M-Exempt | 14,532.00 | $0.00 | $0 |
| 2026-01-22 | Rangel Max R. | A-Award | 9,975.00 | $0.00 | $0 |
| 2026-01-22 | Perelman Debra Golding | A-Award | 9,975.00 | $0.00 | $0 |
| 2026-01-22 | Cox Erin Nealy | A-Award | 9,975.00 | $0.00 | $0 |
| 2026-01-22 | Head James M | A-Award | 9,975.00 | $0.00 | $0 |
| 2026-01-22 | Bishop Rachel Rothe | M-Exempt | 14,532.00 | $0.00 | $0 |
| 2026-01-22 | Bishop Rachel Rothe | A-Award | 9,975.00 | $0.00 | $0 |
| 2026-01-22 | Bishop Rachel Rothe | M-Exempt | 14,532.00 | $0.00 | $0 |
| 2026-01-22 | BOYER JEFFREY N | M-Exempt | 14,532.00 | $0.00 | $0 |
| 2026-01-22 | BOYER JEFFREY N | A-Award | 9,975.00 | $0.00 | $0 |
| 2026-01-22 | BOYER JEFFREY N | M-Exempt | 14,532.00 | $0.00 | $0 |
| 2026-01-22 | Flur Dorlisa K | M-Exempt | 14,532.00 | $0.00 | $0 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for SBH — it's generated by the pipeline (
market-narrative step).
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30