Consumer Defensive · Beverages - Non-Alcoholic
Price
$10.60
Market Cap
$252.2M
Employees
590
Beta
0.00
Avg Volume
480,618
CEO
Maria Stipp
Business Description
Suja Life, Inc. stands out as a leading innovator in the health-conscious beverage market, spearheading the revolution of functional and beneficial drinks. The company's core mission is to redefine the beverage landscape by delivering delightful and nourishing products that promote healthier daily habits for consumers across the nation. Suja Life manages a respected portfolio of brands, including Suja Organic, Vive Organic, and Slice, which provide organic cold-pressed juices and potent wellness shots widely enjoyed throughout the country. Operating as a fully integrated manufacturer, the firm is dedicated to utilizing organic, non-GMO, and plant-derived ingredients to create beverages that offer exceptional flavor and genuine health advantages, without any compromise. Established in 2012, its corporate headquarters are located in Oceanside, California.
Business History
Price History (1 Year)
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
Stock Price / EPS (Diluted)
—
Stock Price: $10.60
EPS (Diluted): N/A
EPS (Diluted): N/A
EPS not available in income statement
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
4.41
Stock Price: $10.60
Total Equity: N/A
Shares: N/A
Total Equity: N/A
Shares: N/A
Equity not available in balance sheet
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
39.45
Market Cap: $252.16M
Total Debt: $0.00
Cash: $0.00
EBITDA: N/A
Total Debt: $0.00
Cash: $0.00
EBITDA: N/A
EBITDA not available
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$569.8M
Market Cap: $252.16M
Total Debt: $0.00
Cash: $0.00
Total Debt: $0.00
Cash: $0.00
P/S Ratio (Price per dollar of revenue)
APIStock Price / Revenue Per Share
1.26
Stock Price: $10.60
Revenue: N/A
Shares: N/A
Revenue: N/A
Shares: N/A
EV/Sales (Total value vs revenue — works when P/E can't)
API1.74
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
48.1%
Gross Profit: N/A
Revenue: N/A
Revenue: N/A
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
-5.6%
Operating Income: N/A
Revenue: N/A
Revenue: N/A
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
-6.5%
Net Income: N/A
Revenue: N/A
Revenue: N/A
ROE (Profit from shareholder equity)
APINet Income / Total Equity
-22.8%
Net Income: N/A
Total Equity: N/A
Total Equity: N/A
Equity not in balance sheet
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
-4.8%
Operating Income: N/A
Tax Rate: N/A
Equity: N/A
Total Debt: $0.00
Cash: $0.00
Tax Rate: N/A
Equity: N/A
Total Debt: $0.00
Cash: $0.00
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.26
Current Assets: N/A
Current Liabilities: N/A
Current Liabilities: N/A
Debt/Equity (Leverage — debt vs equity)
Total Debt / Total Equity
—
Short-Term Debt: $0.00
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: N/A
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: N/A
Zero debt — this company carries no debt obligations. Strongest possible score.
Rev/Share (Top-line per share)
Revenue / Shares Outstanding
—
Revenue: N/A
Shares: N/A
Shares: N/A
Missing from API: Revenue, Shares
Book Value/Share (Net assets per share)
(Total Assets - Total Liabilities) / Shares
—
Total Equity: N/A
Shares: N/A
Shares: N/A
Missing from API: Total Equity, Shares
FCF/Share (Real cash generated per share)
(Operating Cash Flow + CapEx) / Shares
—
Operating CF: N/A
CapEx: $0.00
Shares: N/A
CapEx: $0.00
Shares: N/A
Missing from API: Operating CF, Shares
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
0.4%
Last Dividend: N/A
Stock Price: $10.60
Stock Price: $10.60
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: N/A
Net Income: N/A
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares SUJA against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Analyst Estimates (Annual)
Last updated: Jun 26, 2026 3:17pm (18h ago)| Metric | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|
| Revenue |
$420.0M $418.3M – $421.7M
|
$477.4M $477.4M – $477.5M
|
$539.0M $536.8M – $541.2M
|
$597.0M $594.6M – $599.5M
|
| EBITDA |
$13.0M $13.0M – $13.1M
|
$14.8M $14.8M – $14.8M
|
$16.7M $16.7M – $16.8M
|
$18.5M $18.5M – $18.6M
|
| Net Income |
$10.5M $9.2M – $11.8M
|
$19.9M $19.8M – $20.0M
|
$26.3M $26.1M – $26.4M
|
$33.0M $32.8M – $33.1M
|
| EPS | — | — | — | — |
Insider Trading (Recent)
Last updated: Jun 27, 2026 7:59am (2h ago)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-08 | VRABECK KATHY P | A-Award | 4,761.00 | $0.00 | $0 |
| 2026-05-08 | SCHWARTZ KEVIN | A-Award | 4,761.00 | $0.00 | $0 |
| 2026-05-08 | Partin Mark | A-Award | 4,761.00 | $0.00 | $0 |
| 2026-05-08 | Papadellis Randy | A-Award | 4,761.00 | $0.00 | $0 |
| 2026-05-08 | DeBorde Robert | A-Award | 4,761.00 | $0.00 | $0 |
| 2026-05-08 | CORBACHO ALEXANDER | A-Award | 4,761.00 | $0.00 | $0 |
| 2026-05-08 | Box Michael | A-Award | 99,750.00 | $0.00 | $0 |
| 2026-05-08 | Pedersen Jeff | A-Award | 99,750.00 | $0.00 | $0 |
| 2026-05-08 | Stipp Maria D | A-Award | 132,374.00 | $0.00 | $0 |
| 2026-05-07 | VRABECK KATHY P | 0.00 | $0.00 | $0 | |
| 2026-05-07 | SCHWARTZ KEVIN | 0.00 | $0.00 | $0 | |
| 2026-05-07 | Partin Mark | 0.00 | $0.00 | $0 | |
| 2026-05-07 | Papadellis Randy | 0.00 | $0.00 | $0 | |
| 2026-05-07 | DeBorde Robert | 0.00 | $0.00 | $0 | |
| 2026-05-07 | CORBACHO ALEXANDER | 0.00 | $0.00 | $0 | |
| 2026-05-07 | Box Michael | 0.00 | $0.00 | $0 | |
| 2026-05-07 | Pedersen Jeff | 0.00 | $0.00 | $0 | |
| 2026-05-07 | Stipp Maria D | 0.00 | $0.00 | $0 | |
| 2026-05-07 | PAINE SCHWARTZ FOOD CHAIN FUND V GP, LTD. | 0.00 | $0.00 | $0 | |
| 2026-05-07 | PAINE SCHWARTZ FOOD CHAIN FUND V GP, LTD. | 0.00 | $0.00 | $0 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for SUJA — it's generated by the pipeline (
market-narrative step).
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.352 · d1100787 · 2026-06-26 11:39:30