Consumer Cyclical · Specialty Retail
Price
$227.53
Market Cap
$26.8B
Employees
19,600
Beta
1.49
Avg Volume
1,209,985
CEO
Laura J. Alber
Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and decorative accents. The popular Pottery Barn brand features furniture, bedding, lighting, rugs, table linens, and decorative items. Targeting younger demographics, Pottery Barn Kids offers children's accessories, while Pottery Barn Teen caters to adolescents with products ranging from organic bedding to versatile, multi-purpose furniture. Furthermore, West Elm contributes a selection of stylish home decor to the company's portfolio. Complementing these are Rejuvenation, specializing in historically inspired, made-to-order lighting, hardware, furniture, and home accents, and Mark and Graham, which provides personalized accessories for women and men, travel goods, entertaining and bar essentials, home decor, and seasonal merchandise. The company also maintains an innovative 3-D imaging and augmented reality platform for the broader home furnishings and decor sector. Williams-Sonoma distributes its products through a robust omni-channel strategy, encompassing e-commerce platforms, direct-mail catalogs, and physical retail locations. The company boasts a significant retail footprint with 544 company-owned stores, including 502 across 41 U.S. states, Washington D.C., and Puerto Rico, alongside 20 in Canada, 19 in Australia, and 3 in the United Kingdom. An additional 139 franchised stores operate internationally, and the company extends its reach through e-commerce websites in countries like those in the Middle East, the Philippines, Mexico, South Korea, and India. Established in 1956, Williams-Sonoma, Inc. is headquartered in San Francisco, California.
Runs with full report
Price Overview
Last updated: Jul 6, 2026 1:30pm (just now)
Current data · timestamped when a report runs
$223.61
Change · Jul 6
-3.92 (-1.72%)
Day Range
$222.25 – $228.01
52-Week Range
$161.76 – $244.65
50-Day MA
$201.56
200-Day MA
$195.46
Volume
254,359.00
Analyst Price Targets
Low
$190.00
Consensus
$205.29
High
$230.00
(71 analysts)
Share Structure
Outstanding
117,746,611.00
Float
116,182,936.00
Free Float
98.7%
High free float
— 98.7% of shares trade freely, ~1.3% held by insiders/institutions
Very liquid — most shares trade freely. Low insider ownership can mean less management alignment, but makes large position sizing straightforward.
Price History (1 Year)
Revenue & Net Income Trend
The directional story — useful even when net income is negative.
Revenue
The top line — total sales before any costs or taxes are subtracted. A measure of how much business the company is doing.
Net Income
The bottom line — profit left after subtracting all expenses, interest, and taxes from revenue. Reflects accounting profitability, but includes non-cash items like depreciation, so it isn't the same as cash earned.
Operating Cash Flow
The real cash generated by the day-to-day business — selling products, paying suppliers, collecting from customers. Calculated from net income by adding back non-cash items and adjusting for timing (unpaid bills, unsold inventory). When OCF consistently lags net income, the reported profit may not be converting to real money.
| Period | Revenue | Net Income | Net Margin | YoY/QoQ |
|---|
Key Metrics
API Direct from provider
CALC Derived from statements
P/E Ratio (Price per dollar of earnings)
APIStock Price / EPS (Diluted)
24.32
Stock Price: $227.53
EPS (Diluted): 8.96
EPS (Diluted): 8.96
P/B Ratio (Price vs net asset value)
APIStock Price / Book Value Per Share
12.48
Stock Price: $227.53
Total Equity: $2.08B
Shares: 123,153,000
Total Equity: $2.08B
Shares: 123,153,000
EV/EBITDA (Total value vs operating profit)
APIEnterprise Value / EBITDA
14.67
Market Cap: $26.79B
Total Debt: $0.00
Cash: $1.02B
EBITDA: $1.68B
Total Debt: $0.00
Cash: $1.02B
EBITDA: $1.68B
Enterprise Value (Takeover price (cap + debt - cash))
APIMarket Cap + Total Debt - Cash
$26.4B
Market Cap: $26.79B
Total Debt: $0.00
Cash: $1.02B
Total Debt: $0.00
Cash: $1.02B
Gross Margin (Revenue left after direct costs)
APIGross Profit / Revenue
46.2%
Gross Profit: $3.60B
Revenue: $7.81B
Revenue: $7.81B
Operating Margin (Revenue left after all operations)
APIOperating Income / Revenue
18.1%
Operating Income: $1.42B
Revenue: $7.81B
Revenue: $7.81B
Net Margin (Revenue left as actual profit)
APINet Income / Revenue
13.9%
Net Income: $1.09B
Revenue: $7.81B
Revenue: $7.81B
ROE (Profit from shareholder equity)
APINet Income / Total Equity
53.3%
Net Income: $1.09B
Total Equity: $2.08B
Total Equity: $2.08B
ROIC (Profit from all invested capital)
APINOPAT / Invested Capital
30.2%
Operating Income: $1.42B
Tax Rate: 25.1%
Equity: $2.08B
Total Debt: $0.00
Cash: $1.02B
Tax Rate: 25.1%
Equity: $2.08B
Total Debt: $0.00
Cash: $1.02B
Zero debt — invested capital = equity minus cash (very efficient)
Current Ratio (Can it pay short-term bills)
APICurrent Assets / Current Liabilities
1.39
Current Assets: $2.71B
Current Liabilities: $1.95B
Current Liabilities: $1.95B
Debt/Equity (Leverage — debt vs equity)
CALCTotal Debt / Total Equity
0.00
Short-Term Debt: $0.00
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: $2.08B
Long-Term Debt: $0.00
Total Debt: $0.00
Total Equity: $2.08B
Zero debt — this company carries no debt obligations. Strongest possible score.
Rev/Share (Top-line per share)
CALCRevenue / Shares Outstanding
$63.39
Revenue: $7.81B
Shares: 123,153,000
Shares: 123,153,000
Book Value/Share (Net assets per share)
CALC(Total Assets - Total Liabilities) / Shares
$16.91
Total Equity: $2.08B
Shares: 123,153,000
Shares: 123,153,000
FCF/Share (Real cash generated per share)
CALC(Operating Cash Flow + CapEx) / Shares
$8.57
Operating CF: $1.31B
CapEx: -$259.44M
Shares: 123,153,000
CapEx: -$259.44M
Shares: 123,153,000
CapEx is negative (outflow) — added to OCF to get FCF
Div Yield (Annual income from holding)
APILast Annual Dividend / Stock Price
1.2%
Last Dividend: N/A
Stock Price: $227.53
Stock Price: $227.53
Payout Ratio (Earnings paid out as dividends)
Dividends Paid / Net Income
—
Dividends Paid: N/A
Net Income: $1.09B
Net Income: $1.09B
Dividends paid not available in cash flow statement
Industry Benchmarks
Compares WSM against LLM-researched typical ranges for its
industry. One research call per industry, cached indefinitely — every stock in the same industry
reuses the same baseline.
Deep Analysis
Pre-flight intelligence scans the company first, then routes to the right analytical methods.
0
Company Classification
— What type of company is this?
1
Industry Landscape
— Where is the industry headed?
2
Company Momentum
— Where is this company trending?
3
Forward Projection
— 1Y & 2Y projected metrics (requires Layer 1 + 2)
4a
DCF Valuation
— Present value of future cash flows
4b
Earnings Power Value
— Floor value — worth with zero growth
4c
Anchored PE
— Industry PE adjusted for growth differential
4d
Reverse DCF
— What growth is the market pricing in?
4e
Revenue-Based DCF
— For growth/narrative companies (skip if mature earner)
4f
Anchored P/S
— Price-to-Sales peer comparison (skip if mature earner)
4g
Scenario Analysis
— Bull / Base / Bear (skip if mature earner)
4h
Dividend Discount Model
— For dividend/income stocks only
4i
Book Value Analysis
— For deep value / turnaround stocks only
4j
Insider Activity
— Are insiders buying or selling?
4f
Cash Flow Quality
— How trustworthy is the FCF?
4g
Debt Maturity Risk
— Can it handle its debt?
4h
Macro Environment
— Rates, market valuation, volatility
4i
Sector Intelligence
— How does this company compare within its sector?
4j
Revenue Confidence
— How reliable is the growth projection?
4k
Sensitivity Analysis
— How fragile is the fair value estimate?
4l
Sector Demand Cycle
— Is the sector in a boom, steady state, or contraction?
5
AI Investigation
— Adaptive research engine (Claude)
5b
Thesis Evaluation
— What does the market believe? (narrative/platform stocks only)
6
Valuation Synthesis
— Weighted verdict from all methods (requires Layer 4)
Income Statement (Annual)
Last updated: Jul 6, 2026 1:30pm (just now)| Metric | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Revenue | $8.2B | $8.7B | $7.8B | $7.7B | $7.8B |
| Cost of Revenue | $4.6B | $5.0B | $4.4B | $4.1B | $4.2B |
| Gross Profit | $3.6B | $3.7B | $3.3B | $3.6B | $3.6B |
| Operating Expenses | $2.2B | $2.2B | $2.1B | $2.2B | $2.2B |
| Operating Income | $1.5B | $1.5B | $1.2B | $1.4B | $1.4B |
| Net Income | $1.1B | $1.1B | $949.8M | $1.1B | $1.1B |
| EBITDA | $1.6B | $1.7B | $1.5B | $1.7B | $1.7B |
| EPS | $7.58 | $8.29 | $7.35 | $8.91 | $8.96 |
| EPS (Diluted) | — | — | — | — | — |
Balance Sheet (Annual)
Last updated: Jul 6, 2026 1:30pm (just now)| Metric | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Cash & Equivalents | $850.3M | $367.3M | $1.3B | $1.2B | $1.0B |
| Total Current Assets | $2.3B | $2.0B | $2.7B | $2.8B | $2.7B |
| Total Assets | $4.6B | $4.7B | $5.3B | $5.3B | $5.4B |
| Current Liabilities | $1.8B | $1.6B | $1.9B | $1.9B | $2.0B |
| Long-Term Debt | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $3.0B | $3.0B | $3.1B | $3.2B | $3.3B |
| Total Equity | $1.7B | $1.7B | $2.1B | $2.1B | $2.1B |
| Retained Earnings | $1.1B | $1.1B | $1.6B | $1.6B | $1.5B |
Cash Flow (Annual)
Last updated: Jul 6, 2026 1:30pm (just now)| Metric | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| Operating Cash Flow | $1.4B | $1.1B | $1.7B | $1.4B | $1.3B |
| Capital Expenditure | -$226.5M | -$354.1M | -$188.5M | -$221.6M | -$259.4M |
| Free Cash Flow | $1.1B | $698.7M | $1.5B | $1.1B | $1.1B |
| Acquisitions (net) | $0 | $0 | $0 | $0 | $0 |
| Debt Repayment | — | — | — | — | — |
| Dividends Paid | — | — | — | — | — |
| Stock Buybacks | -$899.4M | -$880.0M | -$313.0M | -$807.5M | -$854.0M |
| Net Change in Cash | -$350.0M | -$483.0M | $894.7M | -$49.0M | -$193.2M |
Analyst Estimates (Annual)
Last updated: Jul 6, 2026 1:30pm (just now)| Metric | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| Revenue |
$7.9B $7.8B – $7.9B
|
$8.2B $8.1B – $8.2B
|
$8.6B $8.4B – $8.7B
|
$9.0B $9.0B – $9.0B
|
| EBITDA |
$1.9B $1.9B – $1.9B
|
$2.0B $2.0B – $2.0B
|
$2.1B $2.1B – $2.1B
|
$2.2B $2.2B – $2.2B
|
| Net Income |
$1.1B $1.1B – $1.1B
|
$1.2B $1.1B – $1.2B
|
$1.3B $1.2B – $1.3B
|
$1.4B $1.3B – $1.5B
|
| EPS | — | — | — | — |
Growth Trends (YoY %)
Last updated: Jul 6, 2026 1:30pm (just now)| Metric | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Revenue Growth | +5.2% | -10.6% | -0.5% | +1.2% |
| Gross Profit Growth | +1.3% | -10.2% | +8.4% | +0.6% |
| Operating Income Growth | +3.1% | -17.0% | +14.9% | -1.0% |
| Net Income Growth | +0.1% | -15.8% | +18.5% | -3.3% |
| EBITDA Growth | +4.0% | -12.2% | +13.9% | -1.8% |
Dividend History (Last 20)
Last updated: Jul 6, 2026 1:30pm (just now)| Date | Dividend | Declaration | Record | Payment |
|---|---|---|---|---|
| 2026-07-17 | $0.76 | 2026-06-11 | 2026-07-17 | 2026-08-21 |
| 2026-04-17 | $0.76 | 2026-03-18 | 2026-04-17 | 2026-05-22 |
| 2026-01-16 | $0.66 | 2025-12-17 | 2026-01-16 | 2026-02-20 |
| 2025-10-17 | $0.66 | 2025-09-18 | 2025-10-17 | 2025-11-21 |
| 2025-07-18 | $0.66 | 2025-07-18 | 2025-08-22 | |
| 2025-04-17 | $0.66 | 2025-03-19 | 2025-04-17 | 2025-05-24 |
| 2025-01-17 | $0.57 | 2024-12-12 | 2025-01-17 | 2025-02-21 |
| 2024-10-18 | $0.57 | 2024-09-12 | 2024-10-18 | 2024-11-22 |
| 2024-07-19 | $0.57 | 2024-06-13 | 2024-07-19 | 2024-08-23 |
| 2024-04-18 | $1.13 | 2024-03-13 | 2024-04-19 | 2024-05-24 |
| 2024-01-18 | $0.90 | 2023-12-14 | 2024-01-19 | 2024-02-23 |
| 2023-10-19 | $0.90 | 2023-09-14 | 2023-10-20 | 2023-11-24 |
| 2023-07-20 | $0.90 | 2023-06-15 | 2023-07-21 | 2023-08-25 |
| 2023-04-20 | $0.90 | 2023-03-16 | 2023-04-21 | 2023-05-26 |
| 2023-01-19 | $0.78 | 2022-12-15 | 2023-01-20 | 2023-02-24 |
| 2022-10-20 | $0.78 | 2022-09-15 | 2022-10-21 | 2022-11-25 |
| 2022-07-21 | $0.78 | 2022-06-16 | 2022-07-22 | 2022-08-26 |
| 2022-04-21 | $0.78 | 2022-03-16 | 2022-04-22 | 2022-05-27 |
| 2022-01-20 | $0.71 | 2021-12-16 | 2022-01-21 | 2022-02-25 |
| 2021-10-21 | $0.71 | 2021-08-25 | 2021-10-22 | 2021-11-26 |
Insider Trading (Recent)
Type codes
PPurchase
SSale
AAward / grant
MOption exercise
FIn-kind (tax)
CConversion
GGift
DReturn to issuer
All SEC Form 4 codes
Open market
- P Purchase
- Open-market or private purchase of shares.
- S Sale
- Open-market or private sale of shares.
Compensation (Rule 16b-3)
- A Award / grant
- Grant or award of securities (RSUs, options, etc.) under Rule 16b-3.
- D Return to issuer
- Securities disposed back to the company under Rule 16b-3.
- F In-kind (tax)
- Shares withheld or delivered to pay the option-exercise price or tax — not an open-market sale.
- I Discretionary
- Discretionary transaction under an employee plan — Rule 16b-3(f).
- M Option exercise
- Exercise or conversion of a derivative (option/RSU) into shares — exempt.
Derivatives
- C Conversion
- Conversion of a derivative security into the underlying shares.
- E Short expiration
- Expiration of a short derivative position.
- H Long expiration
- Expiration or cancellation of a long derivative position with value received.
- O OTM exercise
- Exercise of an out-of-the-money derivative.
- X ITM exercise
- Exercise of an in-the-money or at-the-money derivative.
Other exempt
- G Gift
- Bona fide gift of securities.
- L Small acquisition
- Small acquisition under Rule 16a-6.
- W Inheritance
- Acquisition or disposition by will or the laws of descent.
- Z Voting trust
- Deposit into or withdrawal from a voting trust.
Other
- J Other
- Other acquisition or disposition (explained in a Form 4 footnote).
- K Equity swap
- Transaction in an equity swap or similar instrument.
- U Tender / buyout
- Disposition via tender of shares in a change-of-control transaction.
Compensation-plan codes (A, D, F, M) are routine and rarely directional. Open-market P (buy) and S (sale) carry the most signal.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-06-18 | Finucane Anne A. | M-Exempt | 109.00 | $0.00 | $0 |
| 2026-06-18 | Finucane Anne A. | M-Exempt | 171.00 | $0.00 | $0 |
| 2026-06-18 | Finucane Anne A. | M-Exempt | 148.00 | $0.00 | $0 |
| 2026-06-18 | Finucane Anne A. | M-Exempt | 162.00 | $0.00 | $0 |
| 2026-06-18 | Finucane Anne A. | A-Award | 1,028.00 | $0.00 | $0 |
| 2026-06-18 | Finucane Anne A. | M-Exempt | 109.00 | $0.00 | $0 |
| 2026-06-18 | Huffington Arianna | A-Award | 994.00 | $0.00 | $0 |
| 2026-06-18 | Campion Andrew | A-Award | 1,011.00 | $0.00 | $0 |
| 2026-06-18 | Bracey Esi Eggleston | A-Award | 1,011.00 | $0.00 | $0 |
| 2026-06-18 | Ready William J | A-Award | 1,045.00 | $0.00 | $0 |
| 2026-06-18 | VAN PAASSCHEN FRITS D | A-Award | 1,107.00 | $0.00 | $0 |
| 2026-06-18 | Dahnke Scott Arnold | A-Award | 1,616.00 | $0.00 | $0 |
| 2026-06-15 | Yearout Karalyn | S-Sale | 1,112.00 | $228.49 | $254,081 |
| 2026-06-11 | Huffington Arianna | M-Exempt | 1,233.00 | $0.00 | $0 |
| 2026-06-11 | Huffington Arianna | M-Exempt | 1,233.00 | $0.00 | $0 |
| 2026-06-11 | Finucane Anne A. | M-Exempt | 1,280.00 | $0.00 | $0 |
| 2026-06-11 | Finucane Anne A. | M-Exempt | 1,280.00 | $0.00 | $0 |
| 2026-06-11 | Campion Andrew | M-Exempt | 1,257.00 | $0.00 | $0 |
| 2026-06-11 | Campion Andrew | M-Exempt | 1,257.00 | $0.00 | $0 |
| 2026-06-11 | Bracey Esi Eggleston | M-Exempt | 1,257.00 | $0.00 | $0 |
Narrative Economics
The story the market is telling about this stock — the intangible X-factor
(founder mythology, cult dynamics, TAM-of-imagination) that moves price beyond
what cash flows alone explain. After Shiller, Narrative Economics.
No narrative profile yet for WSM — it's generated by the pipeline (
market-narrative step).
No community reviews yet for WSM.
Be the first — hit How to Contribute, have any AI review this page, and paste its take back here.
My Notes
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Data via Financial Modeling Prep · Cached for performance · fmp
v1.1.385 · 13137db3 · 2026-07-06 00:11:52